Talk given at the 'playground meeting' of the Delft Design for Values Institute of 15 March 2018. Playground meetings are our informal lunch meetings for discussing DDFV projects, plans and challenges. Presenter is dr. Annemiek van Boeijen, assistant professor at the TU Delft Faculty of Industrial Design Engineering. More info on the meeting: http://designforvalues.tudelft.nl/2018/values-never-conflict-only-practices-do/

1. ANNEMIEK VAN BOEIJEN

4. DEGER OZKARAMANLI

6. Deger Ozkaramanli | May 2017
Resolving a Value Conflict within the Individual
I want to serve a large variety of
snacks, but at the same Dme I feel
that I have to make them myself,
otherwise the quality is not good.
Customizable food products, such as
these neutral tas3ng cones or cake
mixes, to enable people to create
the taste combina3ons they want.
Design by AlaTurca, Turkey | 2012

7. Raising Awareness about a Value Conflict Between
the Individual and the Group
New Born Fame by Laura Cornet
A set of toys and tools that allows babies to put
themselves online. It aims to make people think about
the maJer of online privacy.
s8mula8on
online culture values
exposing your personality
security
I value having
privacy
Deger Ozkaramanli | May 2017

8. Design by Anke, Ana, Frank, Marijn & Mirthe | 2014
Deger Ozkaramanli | May 2017
Addressing the Value Conflict between Two Groups
Meat eaters and vegetarians at a barbecue party

10. cultural
values
heroes
symbols
practices
rituals
evil
dirty
dangerous
forbidden
indecent
immoral
ugly
unnatural
abnormal
paradoxical
irrational
- good
- clean
- safe
- permitted
- decent
- moral
- beautiful
- natural
- normal
- logical
- rational
Hofstede (2005)

11. hierarchy
high low
identification
individual together
time
past future
aimcare achievement
gender
separated equal
spaceprivate public
attitudefun duty
expressionneutral emotional
truth
absolute contextual
the ones we do not know yetx? y?
Socio-cultural dimensions

12. hierarchy
high low

15. High Low*
Hierarchy
Absolute Contextual*
Truth
Private Public*
Space
Hierarchy is low,
everyone has the
same opportunities
for communicating
Space is controlled
by the parents of the
child, they choose
when to make it
public
Truth is contextual,
situations should be
understood from the
particular context
What?
Why?
How?
JamaaCommunicating families with tcks
Jamaa helps to facilitate communication between families with children who do not
live in the country where their parents were born and race. It is also useful for families
with parents of different nationalities. Children in those situations are known as Third
Culture Kids (TCKs) and they often experience family life in a nontraditional way.
Jamaa has two main purposes. Bridge cultures by promoting an organize communication
between multicultural families, and bypass cultural values from adults to children, by
promoting regular communication between the family members living in different parts of the
world.
It can be a useful tool for cultures with high uncertainty avoidance, because people know in advance how the
communication is going to be.
Stay
connected
Rituals Heroes Symbols
Amona y Aitona Dedko a babička
Tia Cata Strýko Kays
Aunt Adriana
My family
My day
Play date
Good night
From:
To:
Accept
09:00 am
10:30 am
From:
To:
5:00 pm
6:30 pm
Home
Dubai
Play date
Play date
From:
To:
Invite
00:00 am
00:00 am
Alaitz Izaguirre - 4447158
With Jamaa parents can invite other
family members to spend time with the
child. There are predetermine activities
from which parents can choose. All
family members will receive the
invitation and will have the same
opportunities to accept.
The application evolves as the child gets
older. New options become available
such as: “read to me” or “teach me”, and
the child can invite the family on his/her
own.
To affirm cultural dimensions

16. CARD SET: designandculture.info
intro eye-openers insights activities

17. CHEN HAO

18. Analyzing user
information
CHEN HAO

19. ADINDA DE LANGE
graduation project
THREE DUTCH
CORE VALUES
GAME

20. THANK YOU!