This project is all about the subscription through email marketing

1. Mailchimp Campaign
Debayan Purkait

2. Mailchimp Campaign on my Website
www.dchronicle.in

3. Screenshots of the Mailchimp platform, which show both emails

4. Screenshots of 1st and 2nd emails Triggers
1st Mail
2nd Mail

5. Elements of 1st Email Page - 1
Subject Line
Header
Body of Content

6. Elements of 1st Email Page - 2
CTA Button
Footer

7. Elements of 2nd Email Page - 1
Subject Line
Header
Body of
Content

8. Body of
Content
CTA Button
Footer
Elements of 2nd Email Page - 2

9. Metrics for 1st Email Part 1

10. Metrics for 1st Email Part 2

11. Metrics for 2nd Email Part 1

12. Metrics for 2nd Email Part 2

13. Slide 6
Campaign Analysis
From the metrics for the two emails, which had a
better open rate? Why do you think so?
From 1st mail , total delivered mail is 40. And total open mail is 28
So the open rate of 1st mail is 70%
Where as in my 2nd mail , total delivered mail is 11 . And tortal
open mail is 4.
So the open rate of 2nd mail is 36.4%
So according to the analysis , I findout that 1st email has better
open rate , than 2nd email .

14. Which of the two emails should you optimise? Justify
your answer.
Campaign Analysis
According to my email open rate of the both mail , 2nd email open
rate is less , that is 36.6%.
So i have to optimise my 2nd email .
Optimise option:
• Subject line
• Email body of content
• The email graphic should be good
• THe subscription rate is less , so need to increse subscription
rate