The City of West Sacramento under the leadership of Andre Pichly uses Facebook to promote and connect to its parks and recreation customers.

1. I Caught my Staff on
Facebook . . .
. . . and I Thanked Them!
Presented by:
André Pichly, M.S., CPRP
Recreation Superintendent
City of West Sacramento

2. • Summarize how we (West Sac Parks)
developed our social media presence and how
it is evolving
• Identify the key components for developing
our user-friendly social media policy and
training for staff
• Share examples of good posts and not so good
posts, and a social media editorial strategy
LEARNING OBJECTIVES

3. • Be able to articulate the purpose of your
organization having a social media presence
and identify the key components in both a
user-friendly policy and strategy
• Take material from this session that can be
used to implement your own social media
staff training session*
*All documents will be available electronically
When we’re done here . . .

10. • Where do you feel your agency is with social
media right now?
• Why does your agency use social media? If
not, why?
• What are your concerns in regards to staff
using social media?
Small Group Discussion

12. "In a time when customers have the power to
tarnish a brand and reach hundreds of thousands of
people instantly via social networks, shouldn't you
make it easy as possible for them to communicate
with you in as many ways as possible?“
Tom Frick, Return on Engagement (2010)
Control your social media presence.
Social media is not a trend,
it is a cultural shift and
we need to embrace it.

13. We developed a policy that
was ‘user friendly’ and would
allow us to evolve

14. Social
Media
Policy

16. • Employees representing the City via social
media outlets must conduct themselves at all
times as representatives of the City of West
Sacramento and act professionally and within
established work rules and policies.
Employees that fail to conduct themselves in
an appropriate manner may be subject to
discipline up to and including termination.

17. • Facebook, Twitter, YouTube and City iLights
are the only authorized social media outlets
for use by the City. If other social media
outlets are found to provide value to the
workplace and the public they will be added
to the list of authorized social media sites.

18. –[Any and all posts must] Directly pertain to
City of West Sacramento business, OR is
information/question not related directly to
the City of West Sacramento, but is
designed to encourage a response in an
effort to engage the follower and thereby
increase the likelihood of appearing in their
newsfeeds more often.

19. The City reserves the right to restrict or
remove any content that is deemed to violate
the social media policy or any applicable law

21. Own
Your
Post!

22. We decided to do it ourselves
vs.
having someone do it for us

24. "Consider creating an editorial calendar to help manage your content schedule.“
Tom Frick, Return on Engagement (2010)

25. "Consider creating an editorial calendar to help manage your content schedule.“
Tom Frick, Return on Engagement (2010)

26. Think like the customer . . . . . . .
• If you have your own Facebook account, how
do you use it and what do you enjoy about it?
• What do you believe makes for a good post?
Small Group Discussion

35. • Who are our customers?
• Do you know which of your customers are using
social media?
• Benefits of engaging customers vs. ‘pushing’
information
Questions we asked ourselves

36. Know Your Audience
. . . throwing content blindly against a wall to see what
sticks doesn’t tend to be a very effective way to engage
users. Instead, figure out who those users are and
what they want and then provide it to them.
Tom Frick, Return on Engagement (2010)

41. A free app that allows you to monitor
multiple Facebook pages for your agency.
Facebook PAGES Manager

47. Specialty Groups

52. Don’t neglect the newsfeed!

55. • Our next move with social media should be to
. . . . _________________________________
• Who will need to champion our social media
effort?
• The three (3) things I want to take back to my
organization are . . . . ____________________
Small Group Discussion

56. Social Media is not
marketing . . .
It is a form of
2-way communication
that should be part of
your marketing plan
Social Media is not
marketing . . .
It is a form of
2-way communication
that should be part of
your marketing plan
Social Media is not
marketing . . .
It is a form of
2-way communication
that should be part of
your marketing plan

57. Instaflash
Finishing Touch
Tadaa
Pic Stitch and Pic Collage
Colorblast
Split Pic
ComicBook
Halftone
Fun Photography Apps

61. Presented by:
André Pichly, M.S., CPRP
Recreation Superintendent
City of West Sacramento
(916) 617-4627
andrep@cityofwestsacramento.org
: www.linkedin.com/in/andrepichly
Department website: www.westsacfun.org
Thank you!