3. News Analysis
• Blupin Technologies is a web and app-based content-to-community-
to-commerce platform and offers mother and baby care products and
services under brand name 'Mylo’.
2
5. Learning Outcomes
1 You will be able to define mission and
Vision.
You will be able to critically appraise and
design strong and compelling mission
and vision statement.
2
6.
7. A Vision statement outlines what a company wants to be. It
concentrates on the future; it is a source of inspiration; it provides
clear decision-making criteria.
Features of an effective vision
statement include:
• Clarity and lack of ambiguity: Paint a vivid
and clear picture, not ambiguous
• Describing a bright future (hope)
• Memorable and engaging
• Realistic aspirations, achievable
• Alignment with organizational values
and culture
• Time bound if it talks of achieving any goal
or objective
8. Five Questions
• Does everyone know, understand and embrace the vision?
• Does everyone know what they must do in a way that is fully
aligned with the vision?
• Is everyone openly acknowledged for performing in a way that is
consistent with the vision?
• Is everyone corrected for performing in a manner inconsistent
with the vision?
• Is everyone totally supported and empowered to perform in a
manner consistent with the vision?
23. • ITC is currently focussed in expanding its dairy business which it has
identified as one of the growth drivers in its quest to achieve Rs one
lakh crore sales from FMCG business. It already has other products
like ghee and milk shakes.
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24.
25.
26.
27.
28. • The organised part of India's dairy market is dominated by Gujarat
Cooperative Milk Marketing Federation Ltd, that owns the Amul
brand, which reported revenues of Rs. 29,220 crore in fiscal 2018.
• Other key players include Nestle India Ltd and Britannia Industries
Ltd that have a nationwide presence. Moreover, each region is
dominated by well-entrenched local players such as Mother Dairy and
Kwality in the north, Prabhat and Parag in the west, Hatsun and
Heritage in the south, and Metro and Mother Dairy in the east.
• Besides, there are strong co-operatives brands such as Nandini in
Karnataka, Vijaya in Andhra Pradesh, Verka in Punjab, Saras in
Rajasthan, Milma in Kerala, Gokul in Kolhapur and Sudha in Bihar.
30. Mission Statement Vision Statement
About: A Mission statement talks about how you
will a nosiness get to where it wants to
be. Defines the reason for existence.
A Vision statement outlines WHERE you
want to be.
Answer: It answers the question, “What do we do?
What makes us different”
It answers the question, “Where do we
aim to be?”
Time: A mission statement talks about the
present leading to its future.
A vision statement talks about your
future.
Function: It lists the broad goals for which the
organization is formed. Its prime function
is internal, to define the key measure or
measures of the organization's success
and its prime audience is the leadership
team and stockholders.
It lists where you see yourself some
years from now. It inspires you to give
your best. It shapes your understanding
of why are you working here
Change: Your mission statement may change, but
it should still tie back to your core values,
customer needs and vision.
Your vision should remain intact,
even if the market changes
dramatically, because it speaks to
what you represent, not just what you
do.
Developin
g
statement
:
• What do we do today?
• For whom do we do it?
• What is the benefit?
• What do we want to do going
forward?
• When do we want to do it?
Features
of an
effective:
• Purpose and values of the organization
• Who are the organization's primary
"clients" (stakeholders)
• What are the responsibilities of the
organization towards the clients?
Clarity and lack of ambiguity Paint a vivid
and clear picture, not ambiguous
Describing a bright future (hope)
Memorable and engaging expression
Realistic aspirations, achievable
Alignment with organizational values and
culture
