DFO President & Co-Founder Jordan Rolband's presentation at the Cartels Mastermind Dominican Republic event in January 2019. Focused on global expansion in eCommerce and affiliate marketing.

1. GLOBAL EXPANSION
A N D
AFFILIATE MARKETING
J O R D A N R O L B A N D
P R E S I D E N T A N D F O U N D E R

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DFO GLOBAL PERFORMANCE COMMERCE
We deliver unparalleled results for advertisers,
clients and affiliates in the eCommerce space via
technology and marketing

3. 3
GLOBAL EXPANSION
The Question: What are the most critical
factors for scaling your business globally?

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GLOBAL FULFILLMENT &
LOGISTICS
CUSTOMER SERVICE
INTERNATIONAL BANKING &
MERCHANT PROCESSING
TRAFFIC
GLOBAL EXPANSION
THE FACTORS

5. GLOBAL LOGISTICS
AND FULFILLMENT
GLOBAL EXPANSION

6. 6
Setup infrastructure based on cost-
effectiveness AND customer
centricity
Don’t fall in love with one fulfillment
relationship vet different partners in
various locations
Inventory and traffic teams must be
on the same page
Selling without inventory is a slippery slope
GLOBAL FULFILLMENT
& LOGISTICS
GLOBAL EXPANSION TAKEAWAYS

7. CUSTOMER SERVICE
GLOBAL EXPANSION

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3
2
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If using 3rd parties,
mystery shop them.
Make sure they can
deliver!
Listen to your customers-
increased complaints signal
issues with product or
fulfillment.
If you have the ability to
bring CS in-house and
dedicate teams to voice,
email and social - DO IT
Global product offerings
require global customer
service teams English-
only reps won’t cut it.
CUSTOMER SERVICE
MANAGING THE HUMAN ELEMENT

9. INTERNATIONAL BANKING
& MERCHANT PROCESSING
GLOBAL EXPANSION

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INTERNATIONAL BANKING &
MERCHANT PROCESSING
GO LOCAL
L o c a l / d o m e s t i c
e n t i t i e s s h o u l d
b e u t i l i z e d i n
o r d e r t o a v o i d
“ c o m p a n y -
k i l l i n g ”
s c e n a r i o s
GET BACKUP MAKE PALS
M a k e s u r e t o
d o u b l e a n d
t r i p l e - u p o n
s o l u t i o n s . D o n ’ t
l e a v e y o u r s e l f
e x p o s e d .
P a y P a l - a n d i t s
C C p r o c e s s i n g -
i s a u b i q u i t o u s ,
g l o b a l g a m e -
c h a n g e r a n d
c a n ’ t b e
n e g l e c t e d .

11. TRAFFIC
GLOBAL EXPANSION

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Simple research can tell you who
specializes in what, and where
Your partners should be
able to scale with you.
Ask questions. What platforms do
they use? What are they spending?
Global platforms were not created
equal. What works here may not work
there.
TRAFFIC
BUILDING YOUR GLOBAL BASE

13. CASE STUDY
GLOBAL EXPANSION

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A client’s product, foot reflexology
insoles, were not selling at the
volume originally anticipated.
• Single-digit sales per day
• Payment decline rates were
above 20%
• Earnings-per-click were
less than $1
• Average order value (AOV) was
approximately $57
DRIVING SALES ON A
FOOT REFLEXOLOGY PRODUCT
CHALLENGE

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DFO understood that the product, originally marketed as a holistic device helping
align chakras and improve blood flow, was too complex and confusing for
consumers.
The team rebranded the product, launched new presell pages, dynamic content,
and video assets to focus on how the product worked, why it was different, and
what problem is solved - in this case, back pain.
The team also introduced domestic processing and implemented several front-end
optimization tests for the product.
DRIVING SALES ON A
FOOT REFLEXOLOGY PRODUCT
STRATEGY

16. 16DRIVING SALES ON A
FOOT REFLEXOLOGY PRODUCT
STRATEGY: REBRANDING AND DYNAMIC NEW CONTENT

17. 17DRIVING SALES ON A
FOOT REFLEXOLOGY PRODUCT
BRAND-FOCUSED MARKETING EFFORTS

18. 18DRIVING SALES ON A
FOOT REFLEXOLOGY PRODUCT
RESULTS
Full rebrand resulted in:
200% improved decline rate
20K+ global sales per day
Eight-figure sales over last 8 mo.

19. AFFILIATE MARKETING
W H A T Y O U N E E D T O K N O W A B O U T

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3
CHARACTERISTICS OF A GREAT
PUBLISHER
THE VALUE
2 THE WARNING SIGNS
AFFILIATE MARKETING
KEY FACTORS

21. AFFILIATE MARKETING
H O W I T W O R K S : T H E G O O D , T H E B A D & T H E U G L Y

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CHARACTERISTICS
OF A GREAT
PUBLISHER
They are transparent
They - both affiliates and
networks - are
specialized
They ask questions about your business -
What do you want to achieve?
How does the back-end work?

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Be mindful of aggressive creative
and deceptive advertising practices
(celebrity/physician angles).
Highs can be high;
lows can be low.
Not all traffic sources are
created equal.
THE WARNING SIGNS

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SCALE, SCALE, SCALE.
Long-term relationships
mean long-term revenue
If you’re willing to learn,
doors you never thought
possible will open.
THE VALUE

25. PUBLISHER TOOLS
O N L I N E P R O D U C T S T H A T A D D V A L U E

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NATIVE TOOLS
PayPer Trail is a native and display
ad spy tool powerhouse. Covering
nearly all geos, it can search by
keyword, ad type, publisher
domain, ad platform (including
Google!) and many other criteria.
Competitive intelligence for
display advertisers.
Discover your competitor's
most profitable publisher, ad
copy and landing pages.
Help uncover profitable
campaigns running on 7 most
popular native ad traffic
sources. Also finds ads
promoting affiliate offers from
100 affiliate networks.

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SOCIAL TOOLS
Wide-reaching tool that allows
searching on Facebook ads and
associated landing pages. Has
the ability to search by keyword,
audience gender and age, and
peek on ads in nearly all geos
around the world.
Spy tool developed by
publishers, for publishers -
same as WhichAdsWork. Filters
allow for search by tracking link
type, audience traits, and
ecommerce platforms (like
Shopify).
Monitor and protect your ad
accounts by applying smart rules
relating to your specific guidelines
and KPIs. Ideal for Facebook,
Snapchat and Instagram.
Fixed fee pricing and fast
customer service.

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SOCIAL LISTENING
Leveraging the largest social
media data-set in the industry,
Socialbakers’ social media
marketing platform helps
brands large and small ensure
their investment in social media
is delivering measurable
business outcomes
San Francisco based
startup that measures social
media engagement for
lifestyle brands. Used
especially by cosmetics and
health brands.

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DOMAIN RESEARCH
DomainIQ shows everything
about a domain name, its
owner, the server it's hosted on,
its ownership history, similar
domains and much more. While
privacy protection services can
cloak owner information, this
tool remains incredibly useful.
Web analytics services for
businesses. Offers information
on clients and competitor’s
website traffic volume and
referral sources, including
keyword analysis and website
“stickiness” (e.g., time on site,
page views and bounce rate),
among other features.

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VPNs
Top-level VPN with access to
340+ locations. Largest VPN
service with 890+ servers.
Easy to use, security is lacking.
Protect your privacy online
and access media content
with no regional restrictions.
Strong encryption and no-
log policy with 5000+
servers in 60+ countries.
Luminati is a powerful VPN
service that gives access to a
pool of over 18 million residential
IPs worldwide. Also a great
solution for running ad scrapers
in multiple geos. Starts at $500
and requires a level of tech
savvy.

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CREATIVE ASSETS
The Envato Elements package
is an unlimited subscription
service for digital assets,
including video templates and
audio samples.
Transforms articles into videos
in minutes. DFO has discount
code if you’re interested.

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BUSINESS INTELLIGENCE / ANALYTICS
Crunchbase is the leading
destination for millions of users
to discover industry trends,
investments and news about
global companies, big and
small.
Secure cloud
services platform, offering
compute power, database
storage, content delivery and
other functionality to help
businesses scale and grow.
Tableau can help anyone see
and understand their data.
Connect to almost any
database, drag and drop to
create visualizations, and
share with a click.

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BEHAVIOR TRACKING
Hotjar allows you to visualize how
users engage with your site. Interactive
heatmaps of clicks and actions,
recordings of sessions, and data from
surveys/polls help build a strong, data-
backed understanding of what exactly
people are using your site for,
and how they’re using it.
Free Web analytics service that
provides statistics and basic
analytical tools for search
engine optimization (SEO) and
marketing purposes.

34. QUESTIONS?
ASK AWAY

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JOIN THE NETWORK BUILD YOUR BRAND
Premium eCommerce Network
vervedirect.dfo.global
www.dfo.global
info@dfo.global
@dfoglobalpc

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Co-founder & President
Jordan Rolband
jordan.rolband@dfo.global

37. THANK YOU