7. Prominence is also based on information that Google
has about a business from across the web (like
links, articles, and directories). Google review
count and score are factored into local search ranking:
more reviews and positive ratings will probably
improve a business's local ranking. Your position in
web results is also a factor, so SEO best practices also
apply to local search optimization.
https://support.google.com/business/answer/7091
17. High quality local links
can have an enormous
impact on a small
business site's visibility
in local search results.
18. Google (and the rest of the
world):
The best way to get links
is to create unique,
relevant content.
https://support.google.com/webmasters/answer/66356
19.
20. Great content = Regularly
naturally picks up enough
links to outrank competition.
35. Local link building is a lot less
about link-begging and buying
and much more about taking a
leadership role and developing
relationships in your local
community.
48. +
+
Find local link targets.
Crawl target sites.
Analyze link metrics.
Great combo for broken
local link building.
49. +
Export Top Share of
Voice Pages for
Target Local Queries
Analyze link metrics
and find link
opportunities
Great combo for
prospecting across sites
in a particular keyword
set.
