1. Ultra Kawaii
The cutest pets on the Internet...
YOURS!
1 | Ultra Kawaii
Q4 2009

2. Pets & Animals
One of the most popular
categories on the Internet
 “Pets and animals” reigns as  Favored online video portals,
one of the most popular video including Yahoo, YouTube, and
categories online; from AOL, have built pet and animal
“Dramatic Chipmunk” to communities, featuring a range
“Kittens Inspired by Kittens,”
web video users love animal
of content and engaging
audiences to share their photos
2 | Ultra Kawaii
videos. and videos online.
Q4 2009

3. Ultra Kawaii
“The Cutest Pets on the Internet...
Yours!”
 Ultra Kawaii is the first online  Twice a week, Ultra Kawaii
TV network that brings together (“Kawaii” means “cute” in
two of the Web’s all-time Japanese) showcases the
favorites: viewer-submitted cutest pet and animal videos
videos and cute animals! submitted by viewers from
around the world and watched
3 | Ultra Kawaii
on premier video partner
destinations across the web.
Q4 2009

4. Most viral pet series online
Reaching millions of valuable viewers
Mother’s Dat, May 2009 Animal Idol, April 2008 Chow Down, April 2009 Cutest Moments, Dec 2008
 Over 40 million views to date, 125 episodes
 Available on every popular web destination
 Hit episodes include:
 Mother’s Day 2009 - 3.5 million views on YouTube and Yahoo alone. 4 | Ultra Kawaii
 Animal Idol - 2 million views, YouTube front page, 39,000 comments.
 Chow Down - 2.3 million views, Yahoo! front page.
 Cutest Moments of 2008 - most viewed video on YouTube of Dec 2008
Q4 2009

5. Who’s Watching?
Family friendly entertainment for
viewers of all ages
13-17
Male 18-34
39% Age
Female 35-54
61% 55+
0 10 20 30 40
Percent
Source: YouTube Insight, U.S. data.
 Entertainment that skews  30,000 subscribers on YouTube,
female, but appeals to a broad iTunes and UltraKawaii.com.
age demographic.
 375,000 average monthly brand
 Strong audiences in under 17
and 35+ means mothers
impressions on UltraKawaii.com
+ YouTube. 5 | Ultra Kawaii
watching with their kids.
 Viewer engagement score of 79;
 Average 3mm views/month; on average viewers watched
230K unique viewers/month. 79% of “Crazy Hair Pets”
episode. Above relevant
benchmark of 55.
Q4 2009

6. Animal Idol
An interactive cute pet showcase
 An interactive competition where pets from across the country bark,
meow, and chirp their way to compete for title of Most Talented Pet.
Animal Idol takes full advantage of YouTube’s cutting-edge “Video
Annotation Technology,” allowing viewers to literally “pick and click”
their vote for the winning pet, offering real-time results similar to those
phoned or texted in on American Idol. The pet with the most votes wins! 6 | Ultra Kawaii
 Animal Idol’s wildly successful debut episode garnered over 2 million
views and 39,000 comments, and was featured on the front page of
YouTube. With numbers like these, the series is clearly slated for
success.
Q4 2009

7. The Week In
Squeak
A weekly dose of the cutest pets
on the web.
7 | Ultra Kawaii  A weekly dose of the cutest pets on the web: yours! Each week, the
adorable Annie Tsai sifts through Ultra Kawaii’s inbox to find the
cutest pet videos submitted by viewers from around the world.
Unlike previous versions of Ultra Kawaii where episodes were
themed, Week in Squeak keeps it simple: the cutest and funniest
videos on the Internet. It’s The Soup meets Animal Planet.
Q4 2009

8. Pet Cinema
Viral Pets break out in their own
mini series.
“Cat in a Bath” by
danilop
 Your furry friends get their big break -- it’s Masterpiece Theater for
pets. Inside every pet lover there is a movie auteur or director. Ultra
Kawaii partners with the top viral video makers (such as the creators of
8 | Ultra Kawaii
“Talking Cats”, which earned more than 23 million YouTube views) to
make their own six-week mini-series to run on the Ultra Kawaii
network.
Q4 2009

9. Relevant Rich Media on
Network Sites
Leaderboard 728x90
Large Rectangle
300x250
9 | Ultra Kawaii
Q4 2009

10. Video Brand Placements
and In-programming
Host Mentions
Leaderboard 728x90
Large Rectangle
300x250
In-video Overlay 480x70
10 | Ultra Kawaii
Q4 2009

11. Video Brand Placements
and In-programming
Host Mentions
Leaderboard 728x90
Large Rectangle
In-Stream Video Ad Units 300x250
& Brand Integration
11 | Ultra Kawaii
Q4 2009

12. YouTube - Unique
Programming Integration
In-Stream Video Ad Units & :15 Large Rectangle
Dynamically Served Pre-roll 300x250
Large Rectangle
300x250
In-video overlay
12 | Ultra Kawaii
Q4 2009

13. Next New Networks
advertise@nextnewnetworks.com
212.779.4005
13 | Ultra Kawaii
Q4 2009