Small Budget, Big Impact— 23 Social Media Tactics
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This document contains a presentation on 23 social media tactics for small businesses with small budgets given by Danielle Glick. It provides tips on how to use social media to raise brand awareness, increase sales, and improve customer service. Tactics include claiming business listings on Google, creating videos for YouTube, pinning products on Pinterest, and asking for customer reviews. The presentation encourages attendees to develop a 2-minute marketing plan selecting a tactic, defining a goal and measures of success.
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Small Budget, Big Impact— 23 Social Media Tactics
- 1. Download this presentation at Slideshare.net/DGdesign. Check in and tag your favorite tips with #23SocialMedia by @SocialMediaDFWat #DFWSM. Small Budget, Big Impact: 23 Social Media Tactics Presented by Danielle Glick, Internet Marketing Director & President, DGdesign L.L.C. Connect with DGdesign: Connect with Dallas Foodie: Twitter &Instagram: @SocialMediaDFW Twitter &Instagram: @Dallas_Foodie Facebook.com/DGdesignbiz Facebook.com/DallasFoodie www.DGdesign.biz More profiles at Bit.ly/DFabout The information in this document is private and confidential. You may not disclose this information without prior written consent. © Copyright 2013 DGdesign, LLC. All rights reserved.
- 2. Idea Sheet Please Fill In Your Contact Info #23SocialMedia @SocialMediaDFW
- 3. Small Budget? $ – $$$ – $$$$ #23SocialMedia @SocialMediaDFW
- 4. Big Impact? Something Measurable #23SocialMedia @SocialMediaDFW
- 5. Build a Foundation Define Your Marketing Goals #23SocialMedia @SocialMediaDFW
- 6. Raise Brand Awareness Business Goal Option 1 #23SocialMedia @SocialMediaDFW
- 7. Increase Sales Business Goal Option 2 #23SocialMedia @SocialMediaDFW
- 8. Better Customer Service Business Goal Option 3 #23SocialMedia @SocialMediaDFW
- 9. Measure Success How are you going to do that? #23SocialMedia @SocialMediaDFW
- 10. WHY ____? Tell them why! (No discount needed.) #23SocialMedia @SocialMediaDFW
- 12. Goal 1: Raise Brand Awareness Measures for Success: size of your audience, number of interactions, how did you hear about us #23SocialMedia @SocialMediaDFW
- 13. 1. Claim Your Real Estate Google Your Business Name #23SocialMedia @SocialMediaDFW
- 14. 2. Google+ Local For Google Maps and Apps #23SocialMedia @SocialMediaDFW
- 15. 3. Ask for Interactions Likes, Comments, and Shares #23SocialMedia @SocialMediaDFW
- 16. 4. Facebook Page Ads Sponsored Posts & Page Likes #23SocialMedia @SocialMediaDFW
- 17. 5. Yelp Ads Rank Above Your Competitors #23SocialMedia @SocialMediaDFW
- 18. 6. Foursquare Lists Include Tips Linked to Your Site #23SocialMedia @SocialMediaDFW
- 19. 7. Make Videos Google Search Loves YouTube #23SocialMedia @SocialMediaDFW
- 20. 8. Offer to Guest Blog For an Audience That Matches Yours #23SocialMedia @SocialMediaDFW
- 21. Goal 2: Increase Sales Measures for Success: tracked links to website, number of customers, change in sales #23SocialMedia @SocialMediaDFW
- 22. 9. Post Quality Photos With a Tracked Link to Purchase #23SocialMedia @SocialMediaDFW
- 23. 10. Add a Call to Action Tell People How to Buy #23SocialMedia @SocialMediaDFW
- 24. 11. Pin Products Include Price in Caption #23SocialMedia @SocialMediaDFW
- 25. 12. Ask for Referrals Do you know someone who may like us? #23SocialMedia @SocialMediaDFW
- 26. 13. Product Videos Demos, Reviews, How-To's #23SocialMedia @SocialMediaDFW
- 27. 14. Bring Friends Turn 1 Ad Into Multiple Sales #23SocialMedia @SocialMediaDFW
- 28. 15. Use Instagram Inspire People’s Plans #23SocialMedia @SocialMediaDFW
- 29. 16. Facebook URL Ads Linked to Your Website #23SocialMedia @SocialMediaDFW
- 30. 17. Link to Landing Pages No Menu, Straight To the WHY, Obvious CTA #23SocialMedia @SocialMediaDFW
- 31. Goal 3: Better Customer Service Measures for Success: amount of feedback received, number of issues resolved, number of customers retained #23SocialMedia @SocialMediaDFW
- 32. 18. Listen Set Up Google Alerts #23SocialMedia @SocialMediaDFW
- 33. 19. Ask for Reviews Don’t Bribe #23SocialMedia @SocialMediaDFW
- 34. 20. Reply to Reviews Thank Each Person for Something Specific #23SocialMedia @SocialMediaDFW
- 35. 21. Discuss Problems in Private Especially Negative Issues #23SocialMedia @SocialMediaDFW
- 36. 22. Offer Solutions Invite Them to Reevaluate the Change #23SocialMedia @SocialMediaDFW
- 37. 23. Share Customer Stories People Believe Real People #23SocialMedia @SocialMediaDFW
- 38. 2-Minute Marketing Plan Build Your Foundation 1. Define your marketing goal. 2. Choose your tactic. 3. How are you going to measure it? 4. What’s your reason WHY ____? 5. Set a deadline. © Copyright 2013 DGdesign, LLC.
- 39. Take Action Turn in Your Marketing Plan #23SocialMedia @SocialMediaDFW
- 40. Questions? Tweet Me @SocialMediaDFW Download This PPT: Slideshare.net/DGdesign #23SocialMedia @SocialMediaDFW