Rural market management

1. MARKET TARGETING

2.  A market is segmented using age, gender,
income, education, lifecycle, social status, social
class and many more
 After identifying segmentation few segments are
selected to reach target customers
 This process of evaluating and selecting market
segments is known as market targeting.
INTRODUCTION

3. There are two steps of market targeting process
Step 1 ; Evaluate market segmentation
Step 2 ; Market Targeting Strategies
Market Targeting Process