New Enterprise Development: Using secondary sources in your business plan

Commerce 497 New Enterprise Development : Using secondary sources in your business plan Christina Sylka David Lam Library January 31, 2007

Learning Objectives ,[object Object],[object Object],[object Object]

Key Elements of a Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information Categories Market intelligence. What products compete with my product? How is my product superior or different? What should I charge for my product? Etc. Competitor intelligence. Who else offers the product/service? What are their financials and ratios? Consumer intelligence. Current and future demand for the product or service. Who is the customer? How much does he buy? When and how does he decide to purchase? How much will be needed in the future? Where is the largest market located? Etc.

Use Google and Library Databases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Be strategic about research ,[object Object]

Course Guide: http://toby.library.ubc.ca/subjects/subjpage2.cfm?id=660 ,[object Object],[object Object],[object Object],[object Object]

Industry research ,[object Object],[object Object],[object Object],[object Object]

Industry Overviews ,[object Object],[object Object]

Industry overviews…. NAICS? SIC? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Using NAICS for industry wide information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using NAICS for financial information ,[object Object],[object Object],[object Object],[object Object],[object Object]

Using SIC for industry profitabilty ,[object Object],[object Object]

Industry Overview: Market Research Databases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Overview: Market Research Databases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Overview: Specialized Market Research databases ,[object Object],[object Object],[object Object],[object Object]

Industry sources for specific industries

Research your market : Use Google Advanced ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research trends, competitors, growth opportunities, strategies, etc. ,[object Object],[object Object]

Article databases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Source Premier ,[object Object],[object Object],[object Object]

ABI Inform ,[object Object],[object Object],[object Object]

Research your market: Tablebase ,[object Object],[object Object]

Research the competition ,[object Object],[object Object]

Research your competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Learn from your competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer demographics ,[object Object],[object Object]

Statistics Canada / BC Stats Census ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bonus tip: E-Stat : includes access to CANSIM

FP Markets : Canadian Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

City of Vancouver – Local Area Statistics ,[object Object],[object Object],[object Object]

Consumer Behaviour ,[object Object],[object Object]

Consumer Behaviour Statistics Canada Electronic Publications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Behaviour Market Research Handbook ,[object Object],[object Object],[object Object]

Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Canadian Office of Consumer Affairs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Associations: Canadian Restaurant & Food Services Association ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Accessing Library Resources from off-campus ,[object Object],[object Object],[object Object],[object Object]

Other things to remember: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Enterprise Development: Using secondary sources in your business plan

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