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May 2009 DPAC III: A Primer on Optimization Technology
[object Object],[object Object],[object Object],Bridging the Gap Publishers Want More money! More efficiency!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimization Technology Landscape
[object Object],[object Object],[object Object],Contextual Optimization
[object Object],[object Object],[object Object],Behavioral Optimization
[object Object],[object Object],[object Object],Demographic Optimization
[object Object],[object Object],[object Object],Exchanges, Real Time Bidding RTB Exchange Ad Ex
[object Object],[object Object],[object Object],Pricing, Packaging & Forecasting
[object Object],[object Object],[object Object],Discretionary Optimization
Higher Revenues, More Stable eCPMs eCPM Impressions Manual Management ,[object Object],[object Object],[object Object],$0.43 With $0.91 $0.99 $0.70 $0.85
Publisher Portal Dashboard
Protect Your Brand Instantly find the source of channel conflict, blanks and other problem network ads, right in your browser. Identify the ad network, turn off the ad, or send an alert to the AdMeld team. Get more detailed information about frequency, latency, etc.
Tying It All Together Optimization technologies are pointing the way to maximized ROI for both advertisers and publishers
May 2009 Thank You!! [email_address] Twitter @bnb

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Ad Meld Spotlight

  • 1. May 2009 DPAC III: A Primer on Optimization Technology
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  • 12. Protect Your Brand Instantly find the source of channel conflict, blanks and other problem network ads, right in your browser. Identify the ad network, turn off the ad, or send an alert to the AdMeld team. Get more detailed information about frequency, latency, etc.
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  • 14. May 2009 Thank You!! [email_address] Twitter @bnb