1. Optimizing the Sell DigiDay Target COMPANY OF THE YEAR – ALWAYS ON 2009 2008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNER TWIISTUP3 BEST IN SHOW PRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUP AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES #24 ON FAST COMPANY FAST 50 READER FAVORITES Frank Addante CEO & Founder [email_address] (310) 943-4970

3. MARKET EVOLUTION 1. Source: IDC, February 2008 2. Source: IDC Digital Marketplace Model and Forecast, 2008 2 2 2 1

4. MARKET DIRECTION 70% of search is used as a proxy to reach audience: Advertisers buy by audience – 50% will be direct to audience, 30% through content: Audience Targeting 70% of Search is Proxy for Audience

6. PROBLEM : FRAGMENTATION OF $ , INVENTORY AND NO AUTOMATION $$$ Massive Fragmentation! Mid-sized (1000+) Small/Tail (900K+) 1 MILLION PUBLISHERS Top 500 2 MILLION ADVERTISERS $ $ $ $ $ $ $ 400+ AD NETWORKS 25 Top Networks 250+ Others 125 International

7. SOLUTION : DEFRAGMENT SUPPLY & DEMAND + AUTOMATE BUYING & SELLING $$$ Mid-sized (1000+) Small/Tail (900K+) 1 MILLION PUBLISHERS Top 500 2 MILLION ADVERTISERS $ $ $ $ $ $ $ 400+ AD NETWORKS 25 Networks 250+ Others 125 International Massive Fragmentation!

8. TARGETING SOLUTION

11. Buying & Selling Infrastructure Inventory Agencies Lead Gen/SEM Advertisers** $$ LANDSCAPE the Rubicon Project Ties the Industry Together ** Note: Rubicon onDemand is available only to our ad network/audience rep partners – not to advertisers/agencies directly.

12. Thank You COMPANY OF THE YEAR – ALWAYS ON 2009 2008 ALWAYSON 250 GLOBAL WINNER & ONMEDIA 100 WINNER TWIISTUP3 BEST IN SHOW PRICEWATERHOUSECOOPERS – ENTRETECH BEST STARTUP AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST BEST NEW COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST MOST INNOVATIVE COMPANY AMERICAN BUSINESS AWARDS - STEVIES ‘08 FINALIST NEW PRODUCT OR SERVICE – SERVICES #24 ON FAST COMPANY FAST 50 READER FAVORITES