1. DJ’s Drive In Drive
out Custom Body
Shop

2. Products and Services
• At DJ’s Drive in
Drive out we will be
offering a wide
variety of custom
body kits for cars of
all makes and
models. We also
offer oil changes
and car tune ups for
people that are not
interested in
changing the
aesthetic merit of
there vehicle.

3. Products and Services Continued
• Our body kits will range from around only
400$ to over 1000$. The oil change will be at
the price or lower of most other common car
shops, and if you find a price that beats ours
than we will match it.

4. Demographic
• We will mostly be targeted at teenagers but truly
we are just here for anyone interested in cars.
The income can be relatively low for most people
if they are just looking for an oil change or cheap
body kit. Most people in the Triad area should be
able to afford the parts that we sell. Of course
the demographic we are aiming at is going to be
interested in the automotive world or else we
would be out of a job. Education can be
absolutely anything as long as your interested in
your vehicle, we don’t care how smart or stupid
you may be.

5. Employment
• We only really need about ten employees
when first opening because it will be a small
place. Only a few cars at a time especially if
they need a custom job done. My employees
will need to be educated on vehicles, they will
however need to be over 16 years of age. I
would like all of my employees to have some
sort of prior experience actually working with
vehicles.

6. Marketing
• Until my business makes money I doubt we
will have the money in our budget to fund
making commercials and billboards, but I do
think it would be easy to get flyers and
pamphlets to hand out to people since you
can make them from home.

7. Startup Cost
• I believe it will cost around 100,000 dollars to
get my body shop up and running. This will
include the tools and the space I need, and
will also get me a spray booth.

8. Goals
• Short Term: Get Customers, Have happy
customers.
• Long Term: make money, and provide
customers with long term satisfaction

9. The Competition
• I am sure that jiffy lube will be a jerk and try
to beat us for our oil changes but we will offer
a lower price along with a sticker for our
customer. Also many other local body shops
will be competing with us but we will offer the
best service for our customers.