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ratung Dr. Ulrich Kampffmeyer GmbH
7
PROJECT CONSULT
Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH
www.PROJECT-CONSULT.com
© PROJECT CONSULT 2019
Postfach 20 25 55
20218 Hamburg
1
© PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Nov-19 / Quelle: PROJECT CONSULT 1
Content Services - Reaching out for New Frontiers:
The Multi-Facetted
Content Management Scene
Dr. Ulrich Kampffmeyer
Berlin, October 8th, 2019
Digital Content Expo 2019
mensberatung Dr. Ulrich Kampffmeyer GmbH
ULT 2017
Dr. Ulrich Kampffmeyer 2
© PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Nov-19 / Quelle: PROJECT CONSULT 2
"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Agenda
1. Different Industries, Different Audiences, Different
Approaches
2. From Enterprise Content Management to Content
Services
3. Markets & Market Studies 2019
4. The Role of New Technologies in Content Services
5. The Future is Already Here
Dr. Ulrich Kampffmeyer 3"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
4Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES
5Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES
CONTENT
The Term “Content” is unfortunately used inflationary and
with different Meanings.
6Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES
CONTENT MANAGEMENT
• Content Management as perceived by Publishers and Marketiers
• Content Management as Web Content Management (WCM)
• Content Management as Enterprise Content Management (ECM)
7Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES
CONTENT SERVICES
• Content Services by Service Agencies
• Content Services as Infrastructure Architecture
• Content Services as Software Functionality
8Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES
THIS PRESENTATION IS ABOUT
ECM ENTERPRISE CONTENT MANAGEMENT
AND
CONTENT SERVICES
FOR ENTERPRISE & BUSINESS SOFTWARE SOLUTIONS
HANDLING EVERY TYPE OF CONTENT – FROM STRUCTURED
DATA VIA DOCUMENTS TO MULTI-MEDIA-ASSETS.
9Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICESFROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
10Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)
• ECM is an Industry Term from the late 20th Century
• ECM was defined by the Industry Association AIIM
• ECM defined:
Enterprise Content Management is the Strategies, Methods and
Tools used to Capture, Manage, Store, Preserve, and Deliver
Content and Documents related to Organizational Processes.
11Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)
CAPTURE
PRESERVE
DELIVERSTORESTORE WCM
RM
WF/
BPM
DM
Collab
MANAGE
12Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)
MANAGE
CAPTURE
PRESERVE
DELIVERSTORESTORE WCM
RM
WF/
BPM
DM
Collab
MANAGE
Document Management
Collaboration
Web Content
Management
Output
Management
Archiving
Input
Management
Information
Lifecycle
Management
Records
Management
Workflow
Presentation
Database
Access Management
Email Management
Social
Case
Management
Business
Process
Management
Web 2.0
Access
13Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)
• ECM always was about Infrastructure
• ECM always was about Integration
• ECM always was about Services
• ECM always was about bridging the Gap between Data, Content
and Documents
14Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)
Unstructured
Content
Unstructured
Content
DataDataBusiness
Processes
Business
Processes
STORE
MANAGE
DELIVER
PRESERVE
CAPTURE
STORE
MANAGE
DELIVER
PRESERVE
CAPTURE
STORE
MANAGE
DELIVER
PRESERVE
CAPTURE
AIIM International, 2003
15Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)
Gartner 2017: „ECM is Dead!“
16Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)Gartner 2017: „ECM is Dead!“
17Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
CONTENT SERVICES (as defined by Gartner)
• Content Services Platforms (CSP)
• Content Services Applications (CSA)
• Content Services Components (CSC)
18Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
CONTENT SERVICES (as defined by Gartner)
19Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
CONTENT SERVICES (as defined by Forrester)
• Transactional Content Services (TCS)
• Business Content Services (BCS)
20Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
CONTENT SERVICESECM Enterprise Content Management
21Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
So …
Gartners CSP Content Services Platforms and
Forresters BCM Business Content Services
are in fact good old
ECMS Enterprise Content Management Systems!
22Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
And for the Future - please - forget about all these
Industry Terms and Acronyms like
ECM, CMS, EIM, Content Services, IIM, CSP, WCM,
InfoGov, DMS, RMS, BCS …
It is all about
INFORMATION MANAGEMENT
only!
23Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
MARKETS & MARKET STUDIES 2019MARKETS & MARKET STUDIES 2019
24Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
MARKETS & MARKET STUDIES 2019
AIIM „CONTENT SERVICES“ MARKET STUDY 2019
25Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
MARKETS & MARKET STUDIES 2019
AIIM „CONTENT SERVICES“ MARKET STUDY 2019
26Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
MARKETS & MARKET STUDIES 2019
GARTNER MAGIC QUADRANT „CONTENT SERVICES PLATFORMS“ 2018
27Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
MARKETS & MARKET STUDIES 2019
Forrester Wave „ECM Content Platforms“ 2019
28Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
MARKETS & MARKET STUDIES 2019
Nucleus „ECM“ Value Matrix 2018
29Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICESTHE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
30Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
GARTNER HYPE CYCLE FOR EMERGING TECHNOLOGIES 2019
31Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
New Technologies & Content Services
• ECM and Content Services are adopting new Technologies from
other ITC Realms.
• The basic Features of ECMS Enterprise Content Management
Systems are mature and becoming a Commodity.
• Enhancing Functionality, easy Integration in Business Applications
and Improvement of Automation are the main Strategies of all
ECM and Content Services Vendors.
32Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
CLOUD
33Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
CLOUD
• „Cloud is here and does not go away anymore “
• “Cloud” can be divided into different "public“, ”hybrid”
and "in-house" Cloud Offerings
• Depending on Company Size, IaaS (Infrastructure as a
Service), PaaS (Platform as a Service) and SaaS (Software
as a Service) are suitable in different Ways
• In medium-sized Businesses, Cost is lower and
Availability is higher than traditional in-house Solutions
• Standard Software Vendors (Microsoft, SAP, IBM, Oracle,
others...) „drive“ their Customers into their Cloud
34Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
CLOUD
Relevance for Information Management:
• Nearly all "ECM"-Providers are represented meanwhile
in the Cloud with ECM Solutions too
• Standard Cloud Solution Providers also offer ECM
Functionality separately or integrated into other
Products (i.E. CRM, ERP, HR, Office365)
• The Storing of Commercial Documents in Accordance
with Legal Regulations is permitted in most Cloud
Offerings
35Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Mobile
" By 2020, 70% of mobile apps will be adopted without IT involvement. "
36Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Mobile
• Mobile Use of the Internet and Business Applications
outpaced the PC Work Place
• Mobile Devices change Usage Models dramatically
• Improving Performance like G5 enable Remote Working
and Mobile Work
37Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
MOBILE
Relevance for Information Management:
• Most ECM Vendors offer Apps for Mobile Devices to
access Records Management, Document Management,
Workflow, Collaboration and Business Process
Management Solutions.
• Mobile Devices still have Restrictions in regard to Screen
Size and Usage Model to display traditional Documents.
Technologies to transfer PDFs and TIFFs into Data on-the-
Fly are improving.
38Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Automation
39Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Automation
• The Automation of Processes finally enters the Office
World.
• This applies to both Paper-based Processes as well as
Language-processing via Robotic Process Automation
(RPA), Bots and Agents.
• Automation replaces expensive and error-prone Human
Work and achieves Results faster and with higher
Quality.
40Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
AUTOMATION
Relevance for Information Management:
• DMS, ECM, EIM … always have been about Automation.
• New Automation Processes, such as self-learning
Systems, improve classic Functionality like Capture,
Indexing, Retrieval, Mailbox Routing, BPM, Information
Governance, Data Migration, rule based Decision
Making, and others.
• ECM Vendors are adopting RPA Robotic Process
Automation and Artificial Intelligence.
41Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Blockchain
42Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Blockchain
• Blockchain – still looking for Applications?
• Protection against Alteration
• Blockchain has to be differentiated:
• Public Distributed Ledger Blockchain i.E. for Financial
Applications
• Private In-House Blockchain i.E. for Audit-Trails
• GDPR – an Obstacle for Blockchain?
43Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
BLOCKCHAIN
Relevance for Information Management:
• Transparent, traceable and unchangeable Storage of Data
• Alternative to conventional Archiving Methods?
• Appropriate In-House “Block Chain + Blockchain”
Architecture even allows for consistent Deletion of
Objects
44Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Artificial Intelligence (AI)
45Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Artificial Intelligence (AI)
• THE all-dominant Topic of Technology in 2019
• The Discussion about the Social Impact and Ethics gains
Momentum
• Crucial Breakthrough: Machine Learning, self-learning Systems,
self-programming Systems, self-optimizing Systems, self-
replicating Systems, self-…
• Drivers are: Consumerization, Industry 4.0, Analytics,
Automotive, Robotic, Nanotechnology, Analytics and Cyborgs
• Artificial Intelligence is already integrated in nearly all Software
Systems
• Often still Hype, but improving exponentially
46Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
ARTIFICIAL INTELLIGENCE (AI)
Relevance for Information Management:
• Basis for Automatic Classification with Capture, Retrieval
and Presentation
• Evaluation and Pre-Screening of Information
• Content Analytics
• Process Engineering
• Improving BPM, Workflow, Collaboration and RPA
• System Control and System Management
• Intelligent Help Systems
• Self-Installation and Self-Configuration
47Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE FUTURE IS ALREADY HERETHE FUTURE IS ALREADY HERE
48Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE FUTURE IS ALREADY HERE
Information Overload
„Know your Information!“
Only known, accessible Information
is of Value, can be protected and
can be used properly!
49Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE FUTURE IS ALREADY HERE
Information Dependency
„How to survive without Information
and Electricity?“
We are by 100% dependent of the
Availibility and Accuracy of Electronic
Information.
50Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE FUTURE IS ALREADY HERE
Information Risks
„Google knows Everything“
Artificial Intelligence combined with
Fake Information and Manipulation
might lead us into Dictatorship by Man
and/or Machines.
ratung Dr. Ulrich Kampffmeyer GmbH
7
PROJECT CONSULT
Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH
www.PROJECT-CONSULT.com
© PROJECT CONSULT 2019
Postfach 20 25 55
20218 Hamburg
51
© PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Nov-19 / Quelle: PROJECT CONSULT 1
It's been a Pleasure
speaking to You!
Ulrich Kampffmeyer
E-Mail: Kff@PROJECT-CONSULT.com
Presentation, more information...
www.PROJECT-CONSULT.com
The use of the presentation and its contents is only permitted for private use use.
mensberatung Dr. Ulrich Kampffmeyer GmbH
ULT 2017
Dr. Ulrich Kampffmeyer 52
© PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Nov-19 / Quelle: PROJECT CONSULT 2
"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Author & Terms of Use
Dr. Ulrich Kampffmeyer
• Managing Director
• PROJECT CONSULT Unternehmensberatung GmbH
• Email: Ulrich.Kampffmeyer@PROJECT-CONSULT.com
• Wikipedia: http://bit.ly/WP-UKff
PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH
P.O.Box 20 25 55 | 20218 Hamburg | Germany
Isestraße 63 | 20149 Hamburg | Germany
Tel: +49 40 41285653
Email: Info@PROJECT-CONSULT.com
Skype: PROJECT.CONSULT
Web: http://www.PROJECT-CONSULT.com
© Copyright CC-BY/CC-NY/CC-ND PROJECT CONSULT Unternehmensberatung GmbH 2019
Authorship Rights Ulrich Kampffmeyer 1992 – 2019
CC-BY Licensees may copy, distribute, display and perform the work and make derivative works
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[EN] "The Multi-Facetted Content Management Scene" | Dr. Ulrich Kampffmeyer | DCX 2019 | Berlin

  • 1. ratung Dr. Ulrich Kampffmeyer GmbH 7 PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH www.PROJECT-CONSULT.com © PROJECT CONSULT 2019 Postfach 20 25 55 20218 Hamburg 1 © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Nov-19 / Quelle: PROJECT CONSULT 1 Content Services - Reaching out for New Frontiers: The Multi-Facetted Content Management Scene Dr. Ulrich Kampffmeyer Berlin, October 8th, 2019 Digital Content Expo 2019
  • 2. mensberatung Dr. Ulrich Kampffmeyer GmbH ULT 2017 Dr. Ulrich Kampffmeyer 2 © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Nov-19 / Quelle: PROJECT CONSULT 2 "The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Agenda 1. Different Industries, Different Audiences, Different Approaches 2. From Enterprise Content Management to Content Services 3. Markets & Market Studies 2019 4. The Role of New Technologies in Content Services 5. The Future is Already Here
  • 3. Dr. Ulrich Kampffmeyer 3"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers
  • 4. 4Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES
  • 5. 5Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES CONTENT The Term “Content” is unfortunately used inflationary and with different Meanings.
  • 6. 6Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES CONTENT MANAGEMENT • Content Management as perceived by Publishers and Marketiers • Content Management as Web Content Management (WCM) • Content Management as Enterprise Content Management (ECM)
  • 7. 7Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES CONTENT SERVICES • Content Services by Service Agencies • Content Services as Infrastructure Architecture • Content Services as Software Functionality
  • 8. 8Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES THIS PRESENTATION IS ABOUT ECM ENTERPRISE CONTENT MANAGEMENT AND CONTENT SERVICES FOR ENTERPRISE & BUSINESS SOFTWARE SOLUTIONS HANDLING EVERY TYPE OF CONTENT – FROM STRUCTURED DATA VIA DOCUMENTS TO MULTI-MEDIA-ASSETS.
  • 9. 9Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICESFROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
  • 10. 10Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES ENTERPRISE CONTENT MANAGEMENT (ECM) • ECM is an Industry Term from the late 20th Century • ECM was defined by the Industry Association AIIM • ECM defined: Enterprise Content Management is the Strategies, Methods and Tools used to Capture, Manage, Store, Preserve, and Deliver Content and Documents related to Organizational Processes.
  • 11. 11Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES ENTERPRISE CONTENT MANAGEMENT (ECM) CAPTURE PRESERVE DELIVERSTORESTORE WCM RM WF/ BPM DM Collab MANAGE
  • 12. 12Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES ENTERPRISE CONTENT MANAGEMENT (ECM) MANAGE CAPTURE PRESERVE DELIVERSTORESTORE WCM RM WF/ BPM DM Collab MANAGE Document Management Collaboration Web Content Management Output Management Archiving Input Management Information Lifecycle Management Records Management Workflow Presentation Database Access Management Email Management Social Case Management Business Process Management Web 2.0 Access
  • 13. 13Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES ENTERPRISE CONTENT MANAGEMENT (ECM) • ECM always was about Infrastructure • ECM always was about Integration • ECM always was about Services • ECM always was about bridging the Gap between Data, Content and Documents
  • 14. 14Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES ENTERPRISE CONTENT MANAGEMENT (ECM) Unstructured Content Unstructured Content DataDataBusiness Processes Business Processes STORE MANAGE DELIVER PRESERVE CAPTURE STORE MANAGE DELIVER PRESERVE CAPTURE STORE MANAGE DELIVER PRESERVE CAPTURE AIIM International, 2003
  • 15. 15Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES ENTERPRISE CONTENT MANAGEMENT (ECM) Gartner 2017: „ECM is Dead!“
  • 16. 16Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES ENTERPRISE CONTENT MANAGEMENT (ECM)Gartner 2017: „ECM is Dead!“
  • 17. 17Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES CONTENT SERVICES (as defined by Gartner) • Content Services Platforms (CSP) • Content Services Applications (CSA) • Content Services Components (CSC)
  • 18. 18Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES CONTENT SERVICES (as defined by Gartner)
  • 19. 19Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES CONTENT SERVICES (as defined by Forrester) • Transactional Content Services (TCS) • Business Content Services (BCS)
  • 20. 20Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES CONTENT SERVICESECM Enterprise Content Management
  • 21. 21Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES So … Gartners CSP Content Services Platforms and Forresters BCM Business Content Services are in fact good old ECMS Enterprise Content Management Systems!
  • 22. 22Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES And for the Future - please - forget about all these Industry Terms and Acronyms like ECM, CMS, EIM, Content Services, IIM, CSP, WCM, InfoGov, DMS, RMS, BCS … It is all about INFORMATION MANAGEMENT only!
  • 23. 23Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene MARKETS & MARKET STUDIES 2019MARKETS & MARKET STUDIES 2019
  • 24. 24Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene MARKETS & MARKET STUDIES 2019 AIIM „CONTENT SERVICES“ MARKET STUDY 2019
  • 25. 25Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene MARKETS & MARKET STUDIES 2019 AIIM „CONTENT SERVICES“ MARKET STUDY 2019
  • 26. 26Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene MARKETS & MARKET STUDIES 2019 GARTNER MAGIC QUADRANT „CONTENT SERVICES PLATFORMS“ 2018
  • 27. 27Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene MARKETS & MARKET STUDIES 2019 Forrester Wave „ECM Content Platforms“ 2019
  • 28. 28Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 The Multi-Facetted Content Management Scene MARKETS & MARKET STUDIES 2019 Nucleus „ECM“ Value Matrix 2018
  • 29. 29Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICESTHE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
  • 30. 30Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES GARTNER HYPE CYCLE FOR EMERGING TECHNOLOGIES 2019
  • 31. 31Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES New Technologies & Content Services • ECM and Content Services are adopting new Technologies from other ITC Realms. • The basic Features of ECMS Enterprise Content Management Systems are mature and becoming a Commodity. • Enhancing Functionality, easy Integration in Business Applications and Improvement of Automation are the main Strategies of all ECM and Content Services Vendors.
  • 32. 32Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES CLOUD
  • 33. 33Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES CLOUD • „Cloud is here and does not go away anymore “ • “Cloud” can be divided into different "public“, ”hybrid” and "in-house" Cloud Offerings • Depending on Company Size, IaaS (Infrastructure as a Service), PaaS (Platform as a Service) and SaaS (Software as a Service) are suitable in different Ways • In medium-sized Businesses, Cost is lower and Availability is higher than traditional in-house Solutions • Standard Software Vendors (Microsoft, SAP, IBM, Oracle, others...) „drive“ their Customers into their Cloud
  • 34. 34Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES CLOUD Relevance for Information Management: • Nearly all "ECM"-Providers are represented meanwhile in the Cloud with ECM Solutions too • Standard Cloud Solution Providers also offer ECM Functionality separately or integrated into other Products (i.E. CRM, ERP, HR, Office365) • The Storing of Commercial Documents in Accordance with Legal Regulations is permitted in most Cloud Offerings
  • 35. 35Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES Mobile " By 2020, 70% of mobile apps will be adopted without IT involvement. "
  • 36. 36Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES Mobile • Mobile Use of the Internet and Business Applications outpaced the PC Work Place • Mobile Devices change Usage Models dramatically • Improving Performance like G5 enable Remote Working and Mobile Work
  • 37. 37Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES MOBILE Relevance for Information Management: • Most ECM Vendors offer Apps for Mobile Devices to access Records Management, Document Management, Workflow, Collaboration and Business Process Management Solutions. • Mobile Devices still have Restrictions in regard to Screen Size and Usage Model to display traditional Documents. Technologies to transfer PDFs and TIFFs into Data on-the- Fly are improving.
  • 38. 38Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES Automation
  • 39. 39Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES Automation • The Automation of Processes finally enters the Office World. • This applies to both Paper-based Processes as well as Language-processing via Robotic Process Automation (RPA), Bots and Agents. • Automation replaces expensive and error-prone Human Work and achieves Results faster and with higher Quality.
  • 40. 40Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES AUTOMATION Relevance for Information Management: • DMS, ECM, EIM … always have been about Automation. • New Automation Processes, such as self-learning Systems, improve classic Functionality like Capture, Indexing, Retrieval, Mailbox Routing, BPM, Information Governance, Data Migration, rule based Decision Making, and others. • ECM Vendors are adopting RPA Robotic Process Automation and Artificial Intelligence.
  • 41. 41Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES Blockchain
  • 42. 42Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES Blockchain • Blockchain – still looking for Applications? • Protection against Alteration • Blockchain has to be differentiated: • Public Distributed Ledger Blockchain i.E. for Financial Applications • Private In-House Blockchain i.E. for Audit-Trails • GDPR – an Obstacle for Blockchain?
  • 43. 43Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES BLOCKCHAIN Relevance for Information Management: • Transparent, traceable and unchangeable Storage of Data • Alternative to conventional Archiving Methods? • Appropriate In-House “Block Chain + Blockchain” Architecture even allows for consistent Deletion of Objects
  • 44. 44Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES Artificial Intelligence (AI)
  • 45. 45Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES Artificial Intelligence (AI) • THE all-dominant Topic of Technology in 2019 • The Discussion about the Social Impact and Ethics gains Momentum • Crucial Breakthrough: Machine Learning, self-learning Systems, self-programming Systems, self-optimizing Systems, self- replicating Systems, self-… • Drivers are: Consumerization, Industry 4.0, Analytics, Automotive, Robotic, Nanotechnology, Analytics and Cyborgs • Artificial Intelligence is already integrated in nearly all Software Systems • Often still Hype, but improving exponentially
  • 46. 46Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES ARTIFICIAL INTELLIGENCE (AI) Relevance for Information Management: • Basis for Automatic Classification with Capture, Retrieval and Presentation • Evaluation and Pre-Screening of Information • Content Analytics • Process Engineering • Improving BPM, Workflow, Collaboration and RPA • System Control and System Management • Intelligent Help Systems • Self-Installation and Self-Configuration
  • 47. 47Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE FUTURE IS ALREADY HERETHE FUTURE IS ALREADY HERE
  • 48. 48Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE FUTURE IS ALREADY HERE Information Overload „Know your Information!“ Only known, accessible Information is of Value, can be protected and can be used properly!
  • 49. 49Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE FUTURE IS ALREADY HERE Information Dependency „How to survive without Information and Electricity?“ We are by 100% dependent of the Availibility and Accuracy of Electronic Information.
  • 50. 50Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Content Services - Reaching out for New Frontiers THE FUTURE IS ALREADY HERE Information Risks „Google knows Everything“ Artificial Intelligence combined with Fake Information and Manipulation might lead us into Dictatorship by Man and/or Machines.
  • 51. ratung Dr. Ulrich Kampffmeyer GmbH 7 PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH www.PROJECT-CONSULT.com © PROJECT CONSULT 2019 Postfach 20 25 55 20218 Hamburg 51 © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Nov-19 / Quelle: PROJECT CONSULT 1 It's been a Pleasure speaking to You! Ulrich Kampffmeyer E-Mail: Kff@PROJECT-CONSULT.com Presentation, more information... www.PROJECT-CONSULT.com The use of the presentation and its contents is only permitted for private use use.
  • 52. mensberatung Dr. Ulrich Kampffmeyer GmbH ULT 2017 Dr. Ulrich Kampffmeyer 52 © PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH 2011 / Autorenrecht: <Vorname Nachname> Nov-19 / Quelle: PROJECT CONSULT 2 "The Multi-Facetted Content Management Scene" Digital Content Expo 2019 Author & Terms of Use Dr. Ulrich Kampffmeyer • Managing Director • PROJECT CONSULT Unternehmensberatung GmbH • Email: Ulrich.Kampffmeyer@PROJECT-CONSULT.com • Wikipedia: http://bit.ly/WP-UKff PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH P.O.Box 20 25 55 | 20218 Hamburg | Germany Isestraße 63 | 20149 Hamburg | Germany Tel: +49 40 41285653 Email: Info@PROJECT-CONSULT.com Skype: PROJECT.CONSULT Web: http://www.PROJECT-CONSULT.com © Copyright CC-BY/CC-NY/CC-ND PROJECT CONSULT Unternehmensberatung GmbH 2019 Authorship Rights Ulrich Kampffmeyer 1992 – 2019 CC-BY Licensees may copy, distribute, display and perform the work and make derivative works based on it only if they credit the author or licensor in the manner specified by these. CC-NY Licensees may copy, distribute, display, and perform the work and make derivative works based on it only for noncommercial purposes.

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