Content Services Stage, 08.10.2019, 10:00 - 10:40
Content Services: Reaching out for New Frontiers:
„The Multi-Facetted Content Management Scene“
- Different Industries, Different Audiences, Different Approaches
- From Enterprise Content Management to Content Services
- Markets & Market Studies 2019
- The Role of New Technologies in Content Services
- The Future is Already Here
Dr. Ulrich Kampffmeyer, Managing Director of PROJECT CONSULT Unternehmensberatung, Hamburg
Dr. Ulrich Kampffmeyer - PROJECT CONSULT - 2018 Dr. Kampffmeyer has been active in the Document, Content and Information Management Scene for more than 35 Years. As Consultant, President of National and International Industry Associations, Author, Lecturer and Keynote Speaker he has earned the Reputation as the Leading Evangelist for Enterprise Content Management and Information Management in Europe. His Wikipedia-Curriculum is available in German Language: https://de.wikipedia.org/wiki/Ulrich_Kampffmeyer.
Dr. Kampffmeyers Presentation „The Multi-Facetted Content Management Scene“ will give an Overview and Insights into the Multiple Facettes of the Content Management Industry Focussing on the Development from Document Management, Enterprise Content Management, Content Services and Intelligent Information Management to a Holistic View of Information Management in General. He will present Current Market Data from International Studies, discuss the Role of New Technologies like Blockchain, Artificial Intelligence, Automation, Analytics, Cloud, Mobile and Others on Content Services. A Critical Outlook gives his Views on the Dependency from Electronic Information for our Civilization.
More Information on our Website
http://bit.ly/DCX19-moreinfo
Video of this Keynote
http://bit.ly/DCX19KeynoteKFF
Video of the Panel
http://bit.ly/DCX19PanelKFF
3. Dr. Ulrich Kampffmeyer 3"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
4. 4Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES
5. 5Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES
CONTENT
The Term “Content” is unfortunately used inflationary and
with different Meanings.
6. 6Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES
CONTENT MANAGEMENT
• Content Management as perceived by Publishers and Marketiers
• Content Management as Web Content Management (WCM)
• Content Management as Enterprise Content Management (ECM)
7. 7Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES
CONTENT SERVICES
• Content Services by Service Agencies
• Content Services as Infrastructure Architecture
• Content Services as Software Functionality
8. 8Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
DIFFERENT INDUSTRIES, DIFFERENT AUDIENCES, DIFFERENT APPROACHES
THIS PRESENTATION IS ABOUT
ECM ENTERPRISE CONTENT MANAGEMENT
AND
CONTENT SERVICES
FOR ENTERPRISE & BUSINESS SOFTWARE SOLUTIONS
HANDLING EVERY TYPE OF CONTENT – FROM STRUCTURED
DATA VIA DOCUMENTS TO MULTI-MEDIA-ASSETS.
9. 9Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICESFROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
10. 10Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)
• ECM is an Industry Term from the late 20th Century
• ECM was defined by the Industry Association AIIM
• ECM defined:
Enterprise Content Management is the Strategies, Methods and
Tools used to Capture, Manage, Store, Preserve, and Deliver
Content and Documents related to Organizational Processes.
11. 11Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)
CAPTURE
PRESERVE
DELIVERSTORESTORE WCM
RM
WF/
BPM
DM
Collab
MANAGE
12. 12Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)
MANAGE
CAPTURE
PRESERVE
DELIVERSTORESTORE WCM
RM
WF/
BPM
DM
Collab
MANAGE
Document Management
Collaboration
Web Content
Management
Output
Management
Archiving
Input
Management
Information
Lifecycle
Management
Records
Management
Workflow
Presentation
Database
Access Management
Email Management
Social
Case
Management
Business
Process
Management
Web 2.0
Access
13. 13Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)
• ECM always was about Infrastructure
• ECM always was about Integration
• ECM always was about Services
• ECM always was about bridging the Gap between Data, Content
and Documents
14. 14Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)
Unstructured
Content
Unstructured
Content
DataDataBusiness
Processes
Business
Processes
STORE
MANAGE
DELIVER
PRESERVE
CAPTURE
STORE
MANAGE
DELIVER
PRESERVE
CAPTURE
STORE
MANAGE
DELIVER
PRESERVE
CAPTURE
AIIM International, 2003
15. 15Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)
Gartner 2017: „ECM is Dead!“
16. 16Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
ENTERPRISE CONTENT MANAGEMENT (ECM)Gartner 2017: „ECM is Dead!“
17. 17Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
CONTENT SERVICES (as defined by Gartner)
• Content Services Platforms (CSP)
• Content Services Applications (CSA)
• Content Services Components (CSC)
18. 18Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
CONTENT SERVICES (as defined by Gartner)
19. 19Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
CONTENT SERVICES (as defined by Forrester)
• Transactional Content Services (TCS)
• Business Content Services (BCS)
20. 20Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
CONTENT SERVICESECM Enterprise Content Management
21. 21Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
So …
Gartners CSP Content Services Platforms and
Forresters BCM Business Content Services
are in fact good old
ECMS Enterprise Content Management Systems!
22. 22Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
FROM ENTERPRISE CONTENT MANAGEMENT TO CONTENT SERVICES
And for the Future - please - forget about all these
Industry Terms and Acronyms like
ECM, CMS, EIM, Content Services, IIM, CSP, WCM,
InfoGov, DMS, RMS, BCS …
It is all about
INFORMATION MANAGEMENT
only!
23. 23Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
MARKETS & MARKET STUDIES 2019MARKETS & MARKET STUDIES 2019
24. 24Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
MARKETS & MARKET STUDIES 2019
AIIM „CONTENT SERVICES“ MARKET STUDY 2019
25. 25Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
MARKETS & MARKET STUDIES 2019
AIIM „CONTENT SERVICES“ MARKET STUDY 2019
26. 26Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
MARKETS & MARKET STUDIES 2019
GARTNER MAGIC QUADRANT „CONTENT SERVICES PLATFORMS“ 2018
27. 27Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
MARKETS & MARKET STUDIES 2019
Forrester Wave „ECM Content Platforms“ 2019
28. 28Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
The Multi-Facetted Content Management Scene
MARKETS & MARKET STUDIES 2019
Nucleus „ECM“ Value Matrix 2018
29. 29Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICESTHE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
30. 30Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
GARTNER HYPE CYCLE FOR EMERGING TECHNOLOGIES 2019
31. 31Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
New Technologies & Content Services
• ECM and Content Services are adopting new Technologies from
other ITC Realms.
• The basic Features of ECMS Enterprise Content Management
Systems are mature and becoming a Commodity.
• Enhancing Functionality, easy Integration in Business Applications
and Improvement of Automation are the main Strategies of all
ECM and Content Services Vendors.
32. 32Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
CLOUD
33. 33Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
CLOUD
• „Cloud is here and does not go away anymore “
• “Cloud” can be divided into different "public“, ”hybrid”
and "in-house" Cloud Offerings
• Depending on Company Size, IaaS (Infrastructure as a
Service), PaaS (Platform as a Service) and SaaS (Software
as a Service) are suitable in different Ways
• In medium-sized Businesses, Cost is lower and
Availability is higher than traditional in-house Solutions
• Standard Software Vendors (Microsoft, SAP, IBM, Oracle,
others...) „drive“ their Customers into their Cloud
34. 34Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
CLOUD
Relevance for Information Management:
• Nearly all "ECM"-Providers are represented meanwhile
in the Cloud with ECM Solutions too
• Standard Cloud Solution Providers also offer ECM
Functionality separately or integrated into other
Products (i.E. CRM, ERP, HR, Office365)
• The Storing of Commercial Documents in Accordance
with Legal Regulations is permitted in most Cloud
Offerings
35. 35Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Mobile
" By 2020, 70% of mobile apps will be adopted without IT involvement. "
36. 36Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Mobile
• Mobile Use of the Internet and Business Applications
outpaced the PC Work Place
• Mobile Devices change Usage Models dramatically
• Improving Performance like G5 enable Remote Working
and Mobile Work
37. 37Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
MOBILE
Relevance for Information Management:
• Most ECM Vendors offer Apps for Mobile Devices to
access Records Management, Document Management,
Workflow, Collaboration and Business Process
Management Solutions.
• Mobile Devices still have Restrictions in regard to Screen
Size and Usage Model to display traditional Documents.
Technologies to transfer PDFs and TIFFs into Data on-the-
Fly are improving.
38. 38Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Automation
39. 39Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Automation
• The Automation of Processes finally enters the Office
World.
• This applies to both Paper-based Processes as well as
Language-processing via Robotic Process Automation
(RPA), Bots and Agents.
• Automation replaces expensive and error-prone Human
Work and achieves Results faster and with higher
Quality.
40. 40Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
AUTOMATION
Relevance for Information Management:
• DMS, ECM, EIM … always have been about Automation.
• New Automation Processes, such as self-learning
Systems, improve classic Functionality like Capture,
Indexing, Retrieval, Mailbox Routing, BPM, Information
Governance, Data Migration, rule based Decision
Making, and others.
• ECM Vendors are adopting RPA Robotic Process
Automation and Artificial Intelligence.
41. 41Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Blockchain
42. 42Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Blockchain
• Blockchain – still looking for Applications?
• Protection against Alteration
• Blockchain has to be differentiated:
• Public Distributed Ledger Blockchain i.E. for Financial
Applications
• Private In-House Blockchain i.E. for Audit-Trails
• GDPR – an Obstacle for Blockchain?
43. 43Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
BLOCKCHAIN
Relevance for Information Management:
• Transparent, traceable and unchangeable Storage of Data
• Alternative to conventional Archiving Methods?
• Appropriate In-House “Block Chain + Blockchain”
Architecture even allows for consistent Deletion of
Objects
44. 44Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Artificial Intelligence (AI)
45. 45Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
Artificial Intelligence (AI)
• THE all-dominant Topic of Technology in 2019
• The Discussion about the Social Impact and Ethics gains
Momentum
• Crucial Breakthrough: Machine Learning, self-learning Systems,
self-programming Systems, self-optimizing Systems, self-
replicating Systems, self-…
• Drivers are: Consumerization, Industry 4.0, Analytics,
Automotive, Robotic, Nanotechnology, Analytics and Cyborgs
• Artificial Intelligence is already integrated in nearly all Software
Systems
• Often still Hype, but improving exponentially
46. 46Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE ROLE OF NEW TECHNOLOGIES IN CONTENT SERVICES
ARTIFICIAL INTELLIGENCE (AI)
Relevance for Information Management:
• Basis for Automatic Classification with Capture, Retrieval
and Presentation
• Evaluation and Pre-Screening of Information
• Content Analytics
• Process Engineering
• Improving BPM, Workflow, Collaboration and RPA
• System Control and System Management
• Intelligent Help Systems
• Self-Installation and Self-Configuration
47. 47Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE FUTURE IS ALREADY HERETHE FUTURE IS ALREADY HERE
48. 48Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE FUTURE IS ALREADY HERE
Information Overload
„Know your Information!“
Only known, accessible Information
is of Value, can be protected and
can be used properly!
49. 49Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE FUTURE IS ALREADY HERE
Information Dependency
„How to survive without Information
and Electricity?“
We are by 100% dependent of the
Availibility and Accuracy of Electronic
Information.
50. 50Dr. Ulrich Kampffmeyer"The Multi-Facetted Content Management Scene" Digital Content Expo 2019
Content Services - Reaching out for New Frontiers
THE FUTURE IS ALREADY HERE
Information Risks
„Google knows Everything“
Artificial Intelligence combined with
Fake Information and Manipulation
might lead us into Dictatorship by Man
and/or Machines.