Drivers to transformation of telco services and the move toward open architecture using web services

2. • Service delivery Chain
• Telco Service Models
• Telco 2.0 service samples
• Communication trends discussion (if well have
time)
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4. Equipment
Vendor
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5. Equipment
Telco
Vendor
Service
Provider Consumer
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6. • Microsoft
▫ Live – Enterprise
• Google
▫ Android (Mobile)
▫ GTalk VoIP
▫ Frequency acquisition (Mobile/WiMAX)
• Adobe
▫ Rich Web VoIP
▫ VoIP + Applications
• Skype
▫ Personal VoIP
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7. Service Consumer
Provider
Equipment
Vendor Telco
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8. • Telcos are becoming dumb pipes for service
providers
Consumer
Telco
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9. Telco 1.0
Telco 1.5
Telco 2.0

10. • Mass Market
• “Regular” business model
▫ Per Minute, Flat rate
• Applications
▫ Voice
▫ SMS
• Technologies
▫ IN (Intelligent Networks)
▫ SS7
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11. • Last Decade
• Applications
▫ Content
▫ Value Added Services
• Technologies
▫ JAIN (JAVA API for Telecom Networks)
▫ Parlay
• Business Model
▫ Walled Garden (content)
▫ Closed Systems
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12. Popularity
Neglected?
??????
Services
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14. • Should provide access to web 2.0 content
▫ Blogs
▫ Video UGC (Youtube, Metacafe)
▫ Advertisement based services
▫ Connection to social networks
• Telco Mesh-ups = Blended Services
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15. Popularity
Telco 2.0
Services
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16. • Market
▫ Many niche markets
• Services
▫ Personally defined services
• Business model
▫ Open garden
▫ Connection to 3rd party
▫ User personalization of service
• Technologies
▫ Telco web services
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17. • Service creation time
• Service creation cost
• Connection to 3rd parties
• Connection to web (social networks)
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18. • Parlay-X
▫ Enables connection and control of Telco Servers
and switches via web service
• Traditional software development of service
▫ Parlay X Web Service implementation
▫ Parlay/OSA or other technology towards network
• Exposure of service through SOA interface
▫ Most typically a Web Service interface
▫ Over HTTP or other bus transport
• May use other services on bus
▫ e.g. Service may use OSS service
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19. Applications Portals
Bus
User Portal NGOSS Web Parlay X Web Other Service
Web Services Service Services Interfaces
Content Parlay
OSS/BSS
Management Gateway
Network Network
Element Element
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21. Fast-Forward your development

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25. Fast-Forward your development

26. Telco 1.0
Telco 1.5
Telco 2.0

27. • Call to Expert
• VoIP advertisement
• VoIM
• Presence
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28. Projects Management: HR & Recruitment Services:
Michal Porat Maya Rafalovitz
michal@dsp-ip.com maya@dsp-ip.com
09-8651933, 054-2383689 09-8850956, 054-5679870
Technology Management Services :
Yossi Cohen
yossi@dsp-ip.com
09-8850956, 054-5313092
www.dsp-ip.com
Giborey Israel 20, POB 8323, Netanya
Office Phone: 09-8850956,
Fax: 050- 8962910
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29. Thank You