SlideShare una empresa de Scribd logo
1 de 45
OBJECTIVES  ,[object Object],[object Object],[object Object],
 
Video for Social Media & Beyond
[object Object],
[object Object],
Social Media Thru History
[object Object],
    Viewing Habits
Where we watch now
The Stats ,[object Object],[object Object],[object Object],
The Power of Online Video ,[object Object],[object Object],[object Object],
[object Object],
…  this is now that was then…
    Sony HVR-A1U $2200-2500 Standard Definition Sony PD-170 $2500 - $2900 Panasonic AG-DVX100B $2200 - $2500 Canon GL2 $1800 - $2000 High Definition Canon XH-A1 $3200-$3400
[object Object],iMovie Free Programs Low Cost Programs Avid Xpress Pro ($495) Final Cut Express 4 ($199) Final Cut Pro ($1,299) Pro Quality Programs Avid Editing (Price Varies) Includes bundle  of software Requirements for  Each Avid system vary
[object Object],
[object Object],[object Object],[object Object],Audio
You need the equipment to work, but the success of your online video strategy will be determined more by the content & marketing than the technical aspects.
    Assess Yourself Are you looking to utilize video in a specific initiative or do a complete overhaul of your communications program?
How ready are you? 10 Questions For Moving Forward in the Video Age ,[object Object],[object Object],[object Object],[object Object],[object Object],
How will you be served? ,[object Object],[object Object],[object Object],
[object Object],
    ,[object Object],[object Object],[object Object],[object Object],[object Object],10 Questions For Moving Forward in the Video Age (continued)
[object Object],
    HOW ARE A WIDE VARIETY OF ORGANIZATIONS USING WEB VIDEO TO COMMUNICATE ONLINE TO BOTH INTERNAL AND EXTERNAL AUDIENCES?
Brochure Campaign   *Case study: ESRB
Contests     *Case study: Dove
Desksides & Earning Media Case Study: Tata Communications
Desksides & Earning Media Case Study: Macy’s
Desksides & Earning Media Case Study:  ACP
Promoting Web initiatives      Case Study:  Isaac Mizrahi
Global Communications Case Study: Herbal Life
Newsletter Case Study: Prudential
Blogging     Case Study: Jenny Craig
[object Object],
    HOW DO YOU USE THE VERY LATEST, GREATEST TIPS AND TACTICS TO CREATE COMPELLING VIDEO THAT WILL SET YOU APART FROM THE COMPETITION?
10 Tips For Telling an Effective Story in Web Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],
Tips from a pro ,[object Object],
This is social media  how do I promote sharing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],
    All views are not created equal.
Measurement & Metrics
[object Object],
    ,[object Object],[object Object],[object Object],by  Douglas Simon CEO & President D S Simon Productions Inc. Phone:  1.800.DSSIMON  or  (212).736.2727 Email:  [email_address]

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Social Medi (PPT1)

  • 1.
  • 2.
  • 3.  
  • 4. Video for Social Media & Beyond
  • 5.
  • 6.
  • 8.
  • 9. Viewing Habits
  • 11.
  • 12.
  • 13.
  • 14. … this is now that was then…
  • 15.   Sony HVR-A1U $2200-2500 Standard Definition Sony PD-170 $2500 - $2900 Panasonic AG-DVX100B $2200 - $2500 Canon GL2 $1800 - $2000 High Definition Canon XH-A1 $3200-$3400
  • 16.
  • 17.
  • 18.
  • 19. You need the equipment to work, but the success of your online video strategy will be determined more by the content & marketing than the technical aspects.
  • 20. Assess Yourself Are you looking to utilize video in a specific initiative or do a complete overhaul of your communications program?
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. HOW ARE A WIDE VARIETY OF ORGANIZATIONS USING WEB VIDEO TO COMMUNICATE ONLINE TO BOTH INTERNAL AND EXTERNAL AUDIENCES?
  • 27. Brochure Campaign *Case study: ESRB
  • 28. Contests *Case study: Dove
  • 29. Desksides & Earning Media Case Study: Tata Communications
  • 30. Desksides & Earning Media Case Study: Macy’s
  • 31. Desksides & Earning Media Case Study: ACP
  • 32. Promoting Web initiatives Case Study: Isaac Mizrahi
  • 33. Global Communications Case Study: Herbal Life
  • 35. Blogging Case Study: Jenny Craig
  • 36.
  • 37. HOW DO YOU USE THE VERY LATEST, GREATEST TIPS AND TACTICS TO CREATE COMPELLING VIDEO THAT WILL SET YOU APART FROM THE COMPETITION?
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. All views are not created equal.
  • 44.
  • 45.