DYB presentation

1. swedish applied program
for the owner
DYB Ukraine

2. for whom is the program

3. business
control
leadership
How much does my company cost?
What is my strategy as an owner?
How to scale and systematize my business?
for the owners of the companies

4. what is the result

5. 1. You will create practical and ready for implementation strategic plan
of your company
2. You will get the tools and knowledge necessary for the
managing owner for management and development
3. Your Company will get to a new level through external expertise -
Advisory Board, created for you within DYB program
As the result of DYB program

6. how does the program work

7. ☞ learning by action - is your work on the real
problems of your company
☞ open window - learning in the Advisory Board format -
sharing of experience and external expertise for your company
☞ efficiency and cost saving -
more efficient use of resources at the expense of innovations and cost saving culture
Swedish management principles are the core of DYB program

8. Advisory Board
You will see the real work of an Advisory Board
Your company will get a priceless team of independent experts
And you personally - experience in making strategic decisions in
different businesses
More detailed information about the role of Advisory Board in business development
you can read on the main page of DYB Ukraine www.dyb.ua

9. DYB - is an applied and systematic program
You will get:
applied study
experience sharing
visits to the companies
business contacts
All program modules are integrated algorithm managed by
the Process Manager through the program

10. structure and study plan
business
control
leadership

11. Program’s structure
☞ 5 study modules
☞ 5 away Advisory Boards to members’ companies
☞ business trip to Scandinavia (Finland, Sweden)
The program takes place in the best conference-hotels
that frees consciousness for new breakthrough ideas
DYB is designed to work in a short time and lasts for six months:

12. Program’s study plan
Module 1 Owners’ strategies
1.1 Owner’s requirements. Partnership. Corporative management
1.2 Business platform. Business concept
1.3 Focus of the company / Product-Market Matrix
Module 2 Business model. Strategic Marketing
2.1 Marketing as a part of the business model
2.2 The competitiveness of the product and creating value
2.3 Brand long-term platform. 4D Concept
Module 3 Control system. Financial Strategy
3.1 Financial efficiency of business. Core indicators of control
3.2 EVA as an estimation of business competitiveness
3.3 Capitalization factors and cost evaluation of business
Module 4 Leadership. Organizational management
4.1 The organization as a system. Growth crises
4.2 Leadership. Efficient owner / efficient manager
4.3 Human Resources Management (HRM)
Module 5 The development strategy of your company
Defense of the strategic plan to the Advisory Board
business
control
leadership

13. Defense of the Development Strategy
You will defend strategic plan of your
company’s development
DYB program is unique because you will create your
company’s development strategy by yourself
but with the support of the DYB experts and Advisory Board.
This is the best way to create a real plan that will increase
profit as well as the value of your company
You will have to convince the Advisory Board that the plan is viable,
it will ensure the company's continuous growth and capitalization desired

14. experts and teachers

15. Experts of Develop Your Business
It is an international team of experts from Sweden, Finland, Belarus and Ukraine,
who successfully combine business experience with the teaching and consultancy

16. Christer Ferling
President and co-owner of IFL Entrepreneur AB, senior consultant and
a shareholder of Swedish Development Advisers AB,
Assista, Uno Alfredeen&Co AB, member of the Board in a number of Western
European companies
CEO and founder of the companies in Western Europe for 30 years. Active owner.
Has successfully sold 7 companies.
Specialization: strategic planning and development of business concepts for growing businesses,
enterprise restructuring, crisis management, corporate governance,
development and implementation of corporate training programs.
Implemented dozens of projects in different countries: the Netherlands, Germany, Russia,
Canada, Finland, Sweden, the USA, Ukraine, Botswana, Ghana, Nigeria, India.
Teacher and the consultant of the Swedish Institute of Management IFL for 25 years.

17. Vladyslav Tolkach
Expert in controlling (Controller’s Master degree, Germany).
Partner and head of several programs in Business School IPM (Belarus).
Business experience:
15 years of practical experience with companies of various industries (manufacturing, services,
distribution, retail) - more than 30 projects. Among the clients - Volkswagen, Heather, Santa Bremor,
Armtek, Kapsch Telematic, Involux, Red Graphic, Frame, Solar LS.
Academic Life:
Education and training in the Controller Akademie (Germany),
Horvath & Partners (Germany), International Group of Controlling (Switzerland)
IFL Entrepreneur at SSE (Sweden), Celemi (Sweden),
IEDC Bled School of Management (Slovenia).
Guest-speaker in Moscow Business School, the German School of Business,
Kyiv Mohyla Business School, Bureau of conceptual decisions (Kaliningrad)

18. Business experience
Since 2007, within the framework of the DYB project Igor has systemically explored the Ukrainian
business.
During this period, he was a member of the boards of directors and strategic marketing consultant for
a number of Ukrainian and international companies.
From 2003 to 2010, Director of Marketing and Strategic Development at
BROCARD Group Ukraine (entered the top 200 largest and top 100 most profitable
companies Ukraine, Forbes).
From 1996 to 2003, made a sales and marketing career in international companies TEMDE and NTC.
Public life
Member of the Supervisory-Advisory Board at the Platform of NGOs Center UA.
Member of the expert boards of the marketing-directors forum and Ukrainian retail association.
Guest-speaker in several leading Ukrainian and international business schools.
Participant of the Nestor Group (an informal association of intellectuals and civil society activists,
established to develop a strategic vision of Ukraine)
Igor Gut
Expert in business development and marketing, PhD,
partner of the Swedish project for owners Develop Your Business (DYB)
DYB Business Club founder

19. Senior Vice President for Human Capital in the leading Ukrainian
IT company SoftServe, Global HR
More than 15 years of work in international companies in the field of human resource management.
Has experience in company formation from 1 to 5 thousand people, creation of a global human
resource strategy. Had developed employer brand strategy for companies in Ukraine, Slovakia,
Tunisia, Egypt and China. Had implemented SAP for HR and Payroll.
She worked in the field of HRM in such companies as: LEONI Wiring Systems Ukraine GmbH,
Nestle, Coca-Cola Amatil, DHL International.
Specialization: implementation of human capital development strategy globally. Creating a flexible
operating structure in HR areas: corporate culture, talent management, leadership, corporate
university, management performance and compensation, communication, retention
Renata Chuchmai

20. Peter Zashev
Academic Director and Head of Corporate Programs at
Hanken & SSE Executive Education (representative office of Stockholm School
of Economics in Finland)
One of the founders of Prime Ventures Ltd - a company which provides
support for the companies when they enter international markets.
International consultant in Prime Ventures Ltd.
Specialization: international business and marketing with a focus on emerging markets and CIS
countries, intercultural communication, international business, export development.
He participated in projects for EU (European Union), UN (United Nations), FINPRO (Finnish Agency for
Export Development), FINTRA (Finnish Institute of International Trade),
GIZ (German Agency for International Cooperation).

21. who have already tried

23. how to take part

24. Write us or call to tell about your interest in the program
Fill in the questionary form. Your candidature has to be approved by our
Swedish partner IFL Entrepreneur AB
Have an interview with DYB in Ukraine program process manager
To take part in DYB program you should

25. Welcome to DYB
more than 30 years in Sweden
9 years in Ukraine
DYB Ukraine
067 68 11 595
067 63 74 874
www.dyb.ua
dyb@dyb.ua
DYB.club