1. Mobile Marketing
By – Daanish Mehra

2. What is Mobile Marketing ?
Mobile marketing is marketing on or with a mobile device, such as a
smart phone. Mobile marketing can provide customers with time and
location sensitive, personalized information that promotes goods,
services and ideas.

3. History Of Mobile Marketing
• SMS marketing
• MMS

4. Present of Mobile Marketing
• Push Notification
• App-based marketing
• In-game mobile marketing
• Mobile web marketing

5. Other ways of Mobile Marketing
• QR codes
• Proximity systems
• Location-based services
• Bluetooth
• Hotspot

6. Mobile Marketing at Optimise
Our advanced mobile tracking technology enables tracking of all activities across
• Mobile browser
• M-commerce sites
• Mobile apps
• All major mobile platforms, including IOS, Android and windows
We use varieties of techniques to provide accurate and reliable mobile tracking, including
IP address match-back (householding) and advertiser ID matching all delivered to our
infrastructure using a simple to integrate SDKs
In addition, our App Download tracking technology enables Advertisers to optimize and
incentivize publishers to drive app downloads.

7. How Tracking Works ?
Click from
web page
User Agent
Check
Is mobile
device ?
Is App
installed ?
Is
deeplinking
provided ?
Open App
using
Deeplinking
Redirect
to web
page
Redirect to
App Store Open
App
Yes Yes Yes
No No No
Install App (in development)
Please note: we are currently not able to deeplink user post-app install; this feature is in development as illustrated in the diagram

8. Type of Mobile Campaigns at Optimise
• Cost-Per-Install (CPI)
• Cost-Per-Acquisition (CPA)
• Cost-Per-Lead (CPL)

9. Benefits of Mobile Marketing
To Advertisers
• Extend your business model into
mobile
• Take advantage of the rapid
growth m-commerce
• Drive greater engagement and
revenue
• Drive traffic from smartphones
and tablets to your m-site and
app
To Publishers
• Choose from a large range of mobile
affiliate campaigns
• Market leading and flexible commissions,
including CPA, CPL and CPI
• Simple, easy to integrate SDKs for all
major mobile platforms
• Tracking of sales, leads and installs across
desktop, mobile site and mobile app
• Real-time tracking and visibility for all
mobile activity
• Optimize your earnings from all mobile
inventory

10. Problems Related to Mobile Marketing
• Privacy Concerns
• For Classes not Masses
• Security Concerns
• Spamming

11. Global Trends in Mobile Marketing

12. Mobile overtakes fixed Internet access in 2014

13. Mobile Media Time Is Now Greater Than Desktop and Other Media

14. Mobile Ad Spend still lags behind Mobile Media Consumption

15. Most Popular Devices to use Internet

16. Most Popular App Categories