This document discusses the growing clean energy industry and the emergence of a "new energy ethic". It summarizes that clean energy technologies like wind, solar and electric vehicles are becoming cheaper and more widespread. It argues that individuals and society should embrace these solutions and transition to a 100% clean energy system for environmental and economic benefits. The new energy ethic empowers people to take direct action through their energy choices and advocates political support for clean energy priorities.
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The New Energy Ethic Talk
1. The New Energy Ethic
Sandy Reisky, CEO
Apex Clean Energy
Tom Tom Founders Festival
Charlottesville, Virginia
April 11, 2014
2. This is a talk about energy ethics.
It is not about bashing fossil fuels or our utilities
or the hard work done by the industry every day.
I love what energy does for us, I have
benefited from fossil fuels all my life.
However the current energy system is not healthy
for our air, water, soils and bodies.
So now that we can do better, we should.
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5. 5 Source: Bloomberg New Energy Finance data query
Global Wind And Solar Investment in 2013 was
$195 Billion
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12. 4.5% of U.S. electricity comes from wind energy
Source: AWEA
U.S. Wind Market Share
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13. Wind Market Share
Top 15 states
Source: AWEA
Cheap power: $0.03 kWh in windiest states
Hedge against volatile fossil fuel costs
(Fixed pricing - no fuel cost, no depletion risk)
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14. MidAmerican Energy
Largest clean energy utility owner,
over $12 billion invested
Berkshire Hathaway’s MidAmerican Energy
began building clean energy in 2004.
They now own 6% of wind energy capacity
and 14% of solar capacity in the United
States.
Source: Bloomberg New Energy Finance14
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Typical cost, home solar:
10 years ago: $40,000
Today: $14,000
Lease for $0 upfront and
Start saving right away
Pay Less for Energy
Lower your energy bills with clean energy
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19. 19
President Barack Obama
State of the Union Address, January 28, 2014
“Every four minutes,
another American
home or business
goes solar”
20. Growth in Solar Leasing
Compelling economics are driving change
Installations exceed $100 million per month in California
Source: California Solar Initiative http://www.californiasolarstatistics.ca.gov/reports/monthly_stats/
Megawatts
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28. “Battery electric vehicle emissions are estimated to be 75% lower than the average gasoline powered vehicle” Source: Electric Drive Transportation Association
Electric vehicles have
75% lower emissions
Source: Union of Concerned Scientists: “State of Charge: Electric Vehicles’ Global Warming Emissions and Fuel-Cost Savings Across the United States”
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29. EV’s simplify your life. The average driver makes 1,944 trips to the gas station (assumes 54 years of driving)
Relax
Quit your part-time job
pumping gas
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30. Cleaner
Faster
Smoother
Quieter
Save on fuel cost
Costs less to operate
More convenient
Better.
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37. Cumulative U.S. Electric Vehicle Sales
Includes Electric and Plug-In Electric Vehicles
2011 2012 2013
Source: Electric Drive Transportation Association37
39. Electric Car Batteries could be the Storage Solution for Clean Energy
Once electric cars are widespread, wind and solar intermittency can be
supported with electric car batteries using vehicle to grid technology
This technology is available today, it just needs to be scaled up.
There are no problems in the path of 100% clean energy that cannot be
solved with todays technologies.
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40. Efficiency
A great way to save energy and save
money, and the quickest path to massive
reductions in carbon emissions
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41. LED light bulbs
lowest energy usage
and last longer
Now affordable:
price per bulb has
Dropped to $10 or less
Use 84% less energy
Excellent return on investment
Quick payback
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44. INDIVIDUALS INDUSTRIES
Save money
More Convenient
Useful, fills a need
Low cost energy source
Proven technology
Utility scale
In Summary, we can do better
with clean energy:
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46. 92%
of Americans
think that the
president and
the Congress
should make
clean energy a
priority
Source: Yale Project on Climate Change Communication, November 2012
The “New” Energy Ethic is not new…
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47. Energy Ethic at Work:
new coal facilities have been
stopped over the past decade
157
Source: Sierra Club press release
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48. Coal facilities have been shut
down or announced retirement
in the past 24 months
(42 Gigawatts of capacity)
104
Source: Sierra Club press release
Energy Ethic at Work:
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49. 92%of Americans
think that the
president and
the Congress
should make
clean energy a
priority
Source: Yale Project on Climate Change Communication, November 2012
Support non-profit?
Become an activist?
Changing the system is not easy
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50. 92%
What is
“new”
about our
ENERGY ETHIC
Empowered by Direct action
enabled by new options
of Americans
think that the
president and
the Congress
should make
clean energy a
priority
Source: Yale Project on Climate Change Communication, November 201250
Support non-profit?
Become an activist?
Changing the system is not easy
?
51. Now that we have viable solutions
to serious issues that must be addressed,
we should act quickly to deploy these technologies
and create our clean energy future.
ENERGY ETHIC
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52. Today’s Energy Ethic:
Is building momentum as it empowers individuals and taps our core values
As people adopt clean energy, the energy ethic strengthens. It is empowering,
built on foundational values we share like independence, self-reliance, personal
initiative, and personal responsibility.
Restores confidence in the future
With new energy technologies we can see a viable path to a clean energy future.
We refuse to be demoralized by climate change, and we reach for the solutions
we can implement today, in our own lives, to address carbon pollution.
55. Clean energy is an attractive goal:
Domestic Energy
Energy Security
Job Growth
But we’ll have to give up a few things…
What Would 100%
Clean Energy Look
Like?
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72. Scaling Up Now and Changing the way Power is Made
Clean,
Cheap,
Domestic
Energy
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73. ACT
Insulate your house
Turn out the lights
Choose energy star
And please… ask stores on the
downtown mall to close their
doors to keep the air
conditioning and heat inside
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74. “All of the above” is a weak
energy policy statement.
Instead, we should: “Tax
what we burn, not what we
earn”, for a carbon tax that
can be revenue neutral by
lowering our income taxes.
VOTE
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76. NEXT STEPS
We need to share our
energy ethic.
The success and viability of
clean energy is a story worth
telling.
How we talk and think about
energy is important.
Politics and policy will follow.
www.newenergyethic.com/blog
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