Dakkak Group - Dakkak Tours International DMC will be participating in the " Earth Our Campaign and turn off the lights "

1. Jordan Earth Hour 2011
3122 ‫ساعة األرض – األردن‬
Official Jordan Earth Hour Event: Concept Paper
“Turn off the light…” campaign "...‫الضو‬ ‫حملة "طفّي‬
 Our Objective
“Turn off the light…” campaign "...‫ حملة " طفّي الضو‬main objective is to increase
awareness and include Jordan in the official Earth Hour global event.
We aim to recruit, urge and communicate with people, entities, and public places
around Jordan to spread public awareness on the importance of saving energy by
minimizing their electricity consumption and changing their behaviors to protect
earth.
Why "‫?"طفي الضو‬
Jordanians are not familiar with Earth Hour concept! So this Campaign will hold an
easy to remember slogan to make it close to people, and to reflect on their day to day
behavior.
 Who is involved “Target Group”?
 Government & Public Sector: Ministry of environment, Ministry of Tourism and
Antiquities, Ministry of Energy and Mineral Resources, and the Greater Amman
Municipality.
 Corporate & Private Sector: Hotels, Tourism Sector, Banks, Telecommunication
companies, restaurants & Coffee Shops, Big Super Stores.
 NGOs: environmental and tourism related NGOs
 Students and youth
 Public , Families, and Earth Hour audience
JORDAN OFFICIAL EARTH HOUR CELEBRATION 2011

2. Jordan Earth Hour 2011
3122 ‫ساعة األرض – األردن‬
 What we will do?
We will call people to make a commitment to earth beyond the hour by encouraging
environmental friendly practices. We will invite people to “Turn off the light” for one hour in
celebration of the global Earth Hour event on the 26 of March from 8:30 Pm to 9:30 pm.
 Online Public Campaign: via social Media Facebook, Twitter, Don’t mess with
nature network and JITOA website.
 PR & Media campaign: Radio stations, Newspapers, TV’s, and mobile
applications also we will ask Businesses and community groups to take the
initiative and speak to their audience about their support for Earth Hour to
guarantee the maximum exposure.
 Direct Communication: Staff and volunteers will spread the word by
communicating with public places owners and promote for "‫ "طفي الضو‬event by
turning off the lights and posting the flyers of the event.
 Coverage on the day of the event: Media partners, reporters and volunteers will
take pictures of the main buildings that confirmed their participation in the day of
the event.
JORDAN OFFICIAL EARTH HOUR CELEBRATION 2011