BUSINESS STUDIES A-LEVELS PRESENTATION.pptx

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Business Notes Unit 1

BUSINESSSTUDIESA-
LEVELS
2021

Advantages of
Online
Retailing

HOWCAN
MARKETS
CHANGE

Innovation and
Market growth

Innovation and
Market growth

Adapting to
change

How
competition
affects the
market

Case study

Difference
between risk
and
Uncertainty

Uncertainty

Subject
Vocabulary

Checkpoint

MARKET
RESEARCH

Consumer
Behavior

PRIMARY
RESEARCH

Methods of
Primary
Research

Situations
where
questionnaires
can be used

CASESTUDY

Secondary
Research

Advantages of
Social Media

Newspapers/M
agazines

Tv/Radio and
Reports

Advantages/Di
sadvantages
ofSecondary
Research

Qualitative
Research

Quantitative
Research

Topical
question
CaseStudy

CHAPTER
3:MARKET
POSITIONING
product
orientation

Market-
Orientation

Effects of
business
taking Market-
oriented
approach

Success of
product/marke
t orientation
will depend on;

Spectrum of
Market/produc
t orientation

CaseStudy

MARKET
POSITIONING

Market
Mapping

Perceptual
Maps

Market
Segmentation

Geographic
and
Demographic
segmentation

Demographic
Segmentation

Psychographic
Segmentation

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BUSINESS STUDIES A-LEVELS PRESENTATION.pptx

1. BUSINESSSTUDIESA- LEVELS 2021

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12. Advantages of Online Retailing

13. HOWCAN MARKETS CHANGE

14. Innovation and Market growth

15. Innovation and Market growth

16. Adapting to change

17.

18. How competition affects the market

19.

21.

22. Difference between risk and Uncertainty

23. Uncertainty

24. Subject Vocabulary

26. MARKET RESEARCH

27. Consumer Behavior

28. PRIMARY RESEARCH

29. Methods of Primary Research

30. Situations where questionnaires can be used

31.

32.

33.

35. Secondary Research

36. Social Media

37. Advantages of Social Media

38. Newspapers/M agazines

39. Tv/Radio and Reports

40.

41. Advantages/Di sadvantages ofSecondary Research

42. Qualitative Research

43. Quantitative Research

44.

45.

46.

47.

48. Topical question CaseStudy

49. `

50. CHAPTER 3:MARKET POSITIONING product orientation

51. Market- Orientation

52. Effects of business taking Market- oriented approach

53. Success of product/marke t orientation will depend on;

54. Spectrum of Market/produc t orientation

56.

57. MARKET POSITIONING

58.

59. Market Mapping

60. Perceptual Maps

61. Market Segmentation

62. Geographic and Demographic segmentation

63. Demographic Segmentation

64. Psychographic Segmentation