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Graminex Final Pitch
- 2. Agenda Graminex Mission Our Objective SWOT Analysis Product Overview Target Markets Partnerships Promotions
- 3. The Graminex Promise “The Graminex brand offers a branded authenticity across multiple applications: efficacy, safety and certification, innovation, quality and purity, and resources. There is candidness in promise and product.”
- 4. Our Objective Our main objective is to heighten the consumer awareness of Graminex. With all of the amazing health benefits to Graminex products, we think they need to be highlighted. By targeting two different age groups in unique ways, we feel people will want to be involved because of the great results the products provide.
- 5. SWOT Analysis Strengths: Leader in the dietary supplement industry High brand awareness in B2B Weaknesses: No brand awareness for B2C Opportunities: ● Create brand awareness ● Retail Threats: ● Competitors: Cernelle (Flower Pollen), Allergon, Saw Palmetto and Bee Pollen
- 6. Product Overview PollenAid Reduces size and congestion of prostate cells and improves urinary flow rate Prostanex Promotes healthy prostate function Previa Promotes heart health and women’s specific health needs PolliQueen Helps strengthen the immune system, improving metabolism and weight stabilization
- 7. Product Overview Alfalfa Helps aid in health problems associated with diabetes, asthma, hay fever, and arthritis Wheat Grass Contains all 20 amino acids; Protects body from harmful environmental elements and everyday stress as well as helping overall health Barley Grass Contains all 20 amino acids; Protects body from harmful environmental elements and everyday stress as well as helping overall health
- 8. Target #1 Men & women ages 25-35 Health-conscious consumers looking to get the most out of their bodies (bodybuilding, sport, etc.) Supplements of appeal: Men- Barley Grass, Wheat Grass Women- PolliQueen
- 9. Target #2 Men & women ages 45-64 Consumers looking to improve quality of health in old age Seeking the products for symptoms and ailments Recommendation is key; word-of-mouth most effective Essential to driving demand of products offered Supplements of appeal: Men- PollenAid, Prostanex Men & Women- Alfalfa
- 10. Partnerships YMCA, other gyms ● Nursing homes ● Doctors offices, hospitals ● Nutritionists
- 11. Promotions Ambassador program- brand reps speak at group events, trade shows, nursing homes, etc. Arnold Classic, Health & Fitness Expos Sponsor local marathons/5Ks Graminex in the smoothie industry
- 12. Advertising - Target #1 Must re-engage social media Sponsor native ads Social influencers (college ambassadors) Test Graminex smoothie initiative Smoothiecueticals.com, etc. Vending at Arnold Classic ● Digital streaming ads ● Messaging: organic and life-changing
- 13. Advertising - Target #2 Traditional-heavy: pamphlets, flyers, health and fitness magazines, radio spots Digital: Facebook, banner ads on websites Informative, but not overwhelming Feature target spending time with families Outline health benefits Messaging: life-preserving “Graminex extends your life, meaning more time with family”
- 14. Pricing Arnold Classic: $2,500 minimum Flying Pig Marathon sponsorship: $5,000 minimum 10,000 flyers start at $200 (FedEx) 10,000 pamphlets start at $10,000 (FedEx)
- 15. Summary Partner with gyms, health care facilities, and nutritionists Sponsor races, explore smoothie industry, work with the Arnold Classic Utilize traditional mediums like pamphlets, flyers, magazines Advertising should be underwhelming but informative There is a millennial market for Graminex Must revamp social media + digital presence
- 16. Questions?
Notas del editor
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- Emily Main goal is to heighten consumer awareness of graminex. We believe the awesome health benefits that graminex products have need to be highlighted in a unique way. Because of that, we decided to target two different age groups that we feel will want to be involved with graminex because of the great results of the product.
- Emily Phase 1
- Emily Popular graminex products Pollen Aid and Prostanex helps prostate Previa promotes heart and women’s health overall PolliQueen immune system, metabolism, and weight stabilization
- Hallie Alfalfa - aid in common health problems associated with diabetes, asthma, hay fever, arthritis Wheat/barley grass are similar but they each contain all 20 amino acids which help with stress relief and overall health
- Hallie We’re looking at people ages 25-35 that care intensely about their health The body builders and health conscious individuals will be our idea of target 1 Also those invoved in anytype of sports We men in this age group will most likely be barley grass and wheat grass For women polliqueen
- Hallie These consumers are looking to lead healthier lives, and live their everyday lives to the fullest which graminex will help them do Recommendations by doctors and health professionals and officials will be key
- lilly We believe that this will allow you to reach your target demographic as this is where they spend time, plus with the health care aspect, people will really start to listen to the benefits and understand graminex a little bit more
- lilly We think these promotions will allow the graminex brand become more well known. The arnold classic is a huge event, a lot of people come so we believe that this will be your best bet to really get your name out there
- Dana Appealing to an older millennial market is more digital Digital mediums: Re-engage social media platforms Last post Nov. 2013 Sponsor native ads product endorsements, graminex success stories) Social influencers College ambassadors? Paid-for posts Smoothie initiative → Ex. shakeology Graminex smoothie initiative Smoothiecueticals allows you to infuse smoothie powder with natural health supplements Digital streaming ads
- Dana Stick to traditional mediums: Still very important for larger consumer demographic Focus on traditional mediums: Pamphlets, flyers, men’s health and fitness magazines - doctor’s office, nursing homes, tradeshows fingertips where & when they’re seeking info Digital: Facebook - most commonly used social media among demographic. Still capable of navigating internet A lot of information, don’t want to intimidate with terminology Life-preserving - people will buy into it; want more time with loved ones
- Dana Budget of 250-350K A lot left over after the fact Gets expensive entering magazine industry
- Dana