Social media is not just about creating regular post. Social media is the representative of brand itself. Social media creates engagement, between brand and customers.

1. CREATING ENGAGING
SOCIAL MEDIA CONTENT
By Dandy Cahyo

2. Dandy Cahyo
Founder of Mrene.co | Digital Marketing

3. WHAT IS SOCIAL MEDIA
ENGAGEMENT?
Is it just a click or like?

4. People (34,5%) see social media as a customer
care. More than website, live chat, email, hotline,
and even store
EVERYDAY CHANNEL

5. BASICALLY YOU KNOW THESE TERMS
React on post, shares,
comment, impressions
FACEBOOK
Retweets, likes, replies,
mentions
TWITTER
Likes, comments, link
clicks, views
INSTAGRAM
Comments, shares, link
clicks
LINKEDIN
These are the metrics of engagement

6. ENGAGEMENT | LONG TERM RELATIONSHIP
TIME
ENGAGEMENT
RELATIONSHIP
INTERACTION
Goals Value
Knowledge Trust
Rules Expectation
Intense interaction causes good relationship and finally you’ll have strong engagement with your audience

7. Display Interaction Relationship Engagement
Social Media as a catalogue,
to show what we have and
what we do
Display
To a greater purpose, social
media could have good
interaction with people
Interaction
Building trust through
social media.
Relationship
Once we have good
engagement with our
audience, they will talk
about us (brand advocacy)
Engagement
SOCIAL MEDIA LEVEL

8. CREATING THE VOICE
You have to build some good stories about
your brand. Good story creates conversation
STORY
Involving people in your content encourages
more conversation
PEOPLE
Riding the moment is very important when
you manage social media
MOMENT
A
B
C
SOCIAL MEDIA RULE
Louder voice triggers bigger effect
You have to let people talk about your brand or
create something to be talked. Consider these
three basic voice makers.

9. IMPROVING BRAND ENGAGEMENT
“You’ve got to start with the customer experience and work back toward the technology, not the other way around” - Steve Jobs

10. INVOLVING PEOPLE
AS YOUR
SOCIAL MEDIA
CONTENT

11. INVOLVING PEOPLE AS YOUR
SOCIAL MEDIA CONTENT
• We should encourage people to tell their story, to tell their
experience, to be proud of the brand
• Involving people could be categorized as User Generated
Content
• Could be in the format of certain campaign or special hashtag

12. INVOLVING PEOPLE AS YOUR
SOCIAL MEDIA CONTENT
BUILDING BRAND
TRUST
INCREASING
CONVERSION RATE
SAVING TIME ON
CONTENT CREATION
EDUCATING MORE
USERS
AIMING HIGHER
BRAND ENGAGEMENT
1 2 3 4 5

13. START
CONVERSATION
HAVE MORE
STORY

14. START CONVERSATION
HAVE MORE STORY
• Conversation keeps the relationship between brand and
audience because there is something to be discussed
• Don’t start with the product, start with the people
• Let people help you thinking about your product

15. DON’T LOSE
THE HYPE
RIDE THE
MOMENT

16. DON’T LOSE THE HYPE
RIDE THE MOMENT
• Make thematic campaign, create meaningful information,
gimmick, or any other related content
• Don’t waste time because we can’t repeat the moment
• Bigger traffic happens in a viral moment

17. DON’T FORGET
STANDARD LEVEL
OF RESPONDENCY

18. DON’T FORGET
STANDARD LEVEL OF RESPONDENCY
• Don’t let people wait, be responsive. They can’t wait any longer,
especially when they are in trouble
• Late response can cause “re-consideration”
• The good and quick response can cause a smile of your
audience and a free marketing for you!

19. YOU HAVE TO
MAP YOUR
STAKEHOLDERS
IN DIGITAL

20. DANDY CAHYO
Oh, wait! We need to give him
special treatment!
Give them extra treatment! Let them try your product but expect nothing
INFLUENCERS
Trying to build strong relationship with the related community
COMMUNITY
There are several types of stakeholders in your target audience
They are your market, the biggest one. So give them the content they need
COMMON PEOPLE
Media or any related organizations can be one of your moment
INSTITUTE
YOU HAVE TO MAP YOUR
STAKEHOLDERS IN DIGITAL

21. THE EFFECT
OF ENGAGEMENT
Creating engagement is important. You’ll have free marketing.
You’ll have defender. You’ll have good sales. So don’t let people
think your brand is boring.

22. THANK YOU!
dandy@cahyo.in