1. Welcome!
Measure What Matters Cohort 2016
Items you need to know to prepare
for the cohort experience

2. A historic culture shift is underway
To use business as a force for good
and build a more inclusive economy

3. Measure What Matters is about accelerating this
culture shift.
We envision that one day all companies will
measure their impact with as much rigor as they
measure their profits.

4. Welcome to the Measure What Matters Community
Over 150 institutions: banks, investors, business associations, accelerators, supply chain managers, and
government agencies are helping companies Measure What Matters

5. Company assessment and engagement platform
Used by 40,000 businesses in over 140 countries
www.bimpactassessment.net
Used by 150 institutions* to aggregate and analyze impact data
from the Assessment.
www.b-analytics.net
*Ranging from governments, business associations, financial institutions, to
corporate supply chains.
Tools that make it easy:
B Impact Assessment and B Analytics

6. Our job is to help you launch a
Measure What Matters program
Invite companies to
measure their impact
using the QIA
Engage companies with
tools and data to help
them improve their social
and environmental
impact
Benchmark and Analyze
the performance of your
companies using B
Analytics
1 2 3

7. Step : Invite
Invite companies to take the Quick Impact
Assessment and measure their impact
1
● Free, confidential tool
● Don’t have to be the CEO to use it
● Benchmark performance against
thousands of companies
Builds on the B Impact Assessment, used by 40,000+ businesses globally

8. Step : Engage
Engage companies with tools and data to help
them improve their social and environmental
impact
2
● Help companies utilize impact improvement
tools and resources
● Create an improvement action plan
● high touch vs. low touch strategies for
support
Program geared towards helping companies improve

9. Step : Benchmark and Analyze
Benchmark and Analyze the performance of your
companies using B Analytics
3
● Gain insight into each company’s strengths
and weaknesses
● Understand how your companies perform
against industry peers
● Track and report on performance
year on year
Data for 13,000+ companies, largest database of social and environmental performance data of
for profit companies in the world

10. What you will learn
1. Campaign Setup (on the web, in membership materials, etc.)
2. How to administer the Assessment
3. How to Organize Workshops to drive adoption
4. How to Organize Peer Circles / Communities of Practice
5. How to Interpret Results from B Analytics
6. How to Help Companies Improve Impact
7. How to Celebrate Improvements, Reward Participation
8. How to Communicate Your Impact
Over the six months, you will learn:

11. The Cohort Timeline
Class of 2016
March 8 Call to prepare for launch of cohort in May
April 11 Submit materials for tech setup
Mid May
Cohort Kick-off Training
Program orientation - NYC
June Call 1: Deep Dive on Standards
July Call 2: How to run a workshop, webinar, and peer circle around the QIA
August Call 3: B Analytics 101: How to help companies improve
September Call 4: B Analytics 201: Analyzing performance and communicating results
October 19-21
Measure What Matters Summit 2016
Share early results with Measure What Matters Community - Durham, NC
November Call 5: Scaling the program beyond the pilot

12. Cohort Kickoff Training
Tentative: May 16-17 or 23-24, Philadelphia (Wayne) or NYC
10 am Get to know your fellow cohort members
11 am Our shared vision
12 pm Lunch
1 pm Overview of Measure What Matters Program: The Year Ahead
3 pm What we hope to accomplish
5 pm Dinner
9 am Breakfast and fun exercise
10 am What businesses will experience (QIA and BIA)
11 pm How to track companies progress (B Analytics)
12 pm Lunch
1 pm Communicating about and integrating the program
2 pm How we will work together as a cohort
3 pm Goals and Milestones for the year ahead
Day 1 Day 2
*Confirm preferred date and location by next week March 15

13. Preparing to Launch
What’s needed to get ready for the cohort
Materials for custom landing pages
Ready your team
Ready your organization
Strategy for pilot program
1
2
3
4

14. What’s needed
Materials for custom Landing Pages1
Due April 11th www.bimpactassessment.net/USFWC

15. What’s needed
Ready your team2
● Team members who should come to in-person training
○ Relationship/Account Managers
○ Data Analysts
○ Program Managers
● Team must be able to attend all meetings
● Use webcams
● Be prepared to get your hands dirty
● Respect confidentiality

16. What’s needed
Ready your organization3
Build internal buy-in and get ready to hit the
ground running:
● Plan to host brown-bag lunch with entire team to
inform them about program

17. What’s needed
Draft strategy and goals for pilot program4
Year 1 Year 2
% of network using the QIA?
% of network completed BIA
% of community that has an
improvement plan
% of community improved by X#
of points?
Other indicators
What do you hope to accomplish in year 1?
year 2?
How can you leverage existing programming,
resources to execute program?
What would success look like?

18. Next Steps
1 2 3
Prepare your team to hit
the ground running on
May 23rd
Join us tomorrow for the
2016 Measure What
Matters Preview
Materials for tech setup:
1. landing page
2. list of B Analytics
users
3. Custom questions
for QIA
April 11th

19. B Lab serves a global movement of people
using business as a force for good by:
- Shining a light on the leaders thru B Corp
Certification
- Creating paths for all businesses to follow thru
mission aligned legal structures and tools to
measure what matters
This program is supported by
B Lab, a non-profit organization.