Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Topics in this webinar include: What consumers want from loyalty programs; What marketers can do to increase consumer loyalty; How personalization can contribute to loyalty; How mobile has changed loyalty marketing.
59. Often challenges with executing loyalty
strategies get in a marketer’s way…
Silverpop Customers Drive Personalized
Interaction Strategies Every Day
• CRM Synch
• Data Integrations
• Useable Insights
• Capturing Behaviors
• Scoring Activity
• Segmenting Individuals
• Organized Content
• Dynamic Rulesets
• Marketing Automation
Getting access to critical data
Building a single view of the customer
Delivering relevant content to each customer
Providing a consistent customer experience
Interacting with customers in real time
60. Client Case Studies
Synching CRM Systems
Develop Contact Insights
Leverage Marketing Automation
Implement Web Tracking
Listen to Customer Behaviors
Create Scoring Models
See For Yourself…
Silverpop.com/behavioral-marketing
61. Quickly design and automate consistent
cross-channel experiences
Make better decisions and deepen customer
engagement with purpose-built analytics
Increase marketing agility with a platform
that easily integrates with other customer
data sources and applications
Gain faster time to ROI through a
comprehensive set of cloud-based marketing
solutions built on Silverpop Engage
With Silverpop &
IBM Marketing Cloud
you can: