Daniel Chiarelli's Personal Brand Exploration Presentation

1. PERSONAL BRAND EXPLORATION
Daniel Chiarelli
Project & Portfolio I: Week 1
September 5th, 2021

2. Hey Everyone! My name is Daniel Chiarelli! Born
and raised in South Florida, I grew up with an
innate passion for the sports world! I always felt
a strong desire to share that passion with as
many people as possible, which got me into the
sports broadcasting industry. Both pairs of my
grandparents grew up outside of the United
States, so I bring some different cultures and
religions into my own life. I am super hard-
working, tenacious and love working in a team
environment!
IDENTITY

3. PROFESSION
Potential Job Titles:
• TV Host/Play-by-Play Voice
• TV Color Commentary
• Producer
BRAND ARCHETYPE – Guy Next
Door/Entertainer:
My passion includes sharing the excitement,
intensity and thrill of sports with as many
people as possible. As an extremely
inclusive person, my goal, especially related
to sports, is to grow the fan base to every
corner and demographic out there.
Broadcaster for Professional Sports Leagues (NHL)
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to Your Industry
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4. Presidents and Leaders of Pro Sports Communication Departments
TARGET AUDIENCE
Randy Moller
Outreach Plan:
• Research Mr. Moller’s career path and prepare specific
questions about his story as well as tips for success in
the industry.
• Reach out via LinkedIn and e-mail.
• If neither of those are responded to, I can continue to
send follow up e-mails or call the HR department to
schedule a meeting.
PROFILE
PICTURE Head of Communication and
Broadcasting for the Florida
Panthers
Craig Minervini
Outreach Plan:
• Prepare projects and examples of work to showcase.
• Using LinkedIn, e-mail and phone to reach out.
• Follow up with more examples of projects from Full Sail
as they are completed. Showing proficiency in certain
areas is extremely valuable.
PROFILE
ICTURE Color Analyst for Florida
Panthers and Miami Marlins
Jason Jenkins
Outreach Plan:
• Call the Miami Dolphins HR department and try to
schedule an in-person meeting rather than over the
phone or through e-mail.
• Reaching out using LinkedIn, e-mail or social media.
• Follow up with more examples of projects from Full Sail
as they are completed. Showing proficiency in certain
areas is extremely valuable.
PROFILE
PICURE
Senior VP of Communication
and Community Relations for
the Miami Dolphins

5. GOALS
Short Term: (Immediately After Graduation, 2022)
‣ Be able to produce my own sports package or
short series that can be aired on local TV
stations.
‣ I will be able to produce a highlight reel longer
than 5 minutes that can be used for television
within 12 months.
Mid Term: (2027)
• Capture a job within the sports broadcasting industry.
• I will get a job, either in front of or behind a camera,
within the sports industry within five years of
graduating from Full Sail.
Long Term: (2037)
• Be able to work a championship game (Super Bowl,
World Series, Stanley Cup Finals)
‣ By capturing a job within the sports industry
and continuously working on my technical
skills, I will be able to work a Finals event
within 15 years of graduating from Full Sail.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Suite
SOFT
HARD
Novice / Adept / Expert
Aja Video Playback Novice / Adept / Expert
Microsoft Word Novice / Adept / Expert
Team-Oriented Tasks Novice / Adept / Expert
Editing Software
SOFT
HARD
Novice / Adept / Expert
Television/Radio Experience Novice / Adept / Expert
Deadline-Oriented Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I will help any professional sports franchise
create and produce content by creating
highlight videos, player interviews and live
play-by-play commentary for fans.
PROMISE

8. CREDENTIALS
Work Experience:
Florida Panthers; Sunrise, FL
Energy Team Captain and Game Presentation Team Member
Worked with 14 others to prepare various props such as t-shirt guns, run in-
game contests and distribute prizes
Was responsible for keeping the crowd energized and spirited throughout the
entire hockey game
Worked as “Mascot Handler”: made various public appearances with Stanley
and kept all activities on time.
Education:
• Sportscasting, B.S., Full Sail University (2022)
• Sport Management, B.S University of Florida (2020)
University Athletic Association: Gainesville, FL OPS Ticket Sales
Associate
Sold single-game and season tickets to various University of
Florida sporting events including volleyball, women's basketball and
gymnastics.
Sales tactics include face-to-face meetings; outbound phone calls
and sustained marketing efforts.
Generated over $1,500 of unique new revenue
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9. COMPETITION
Nicholas Giacobbe
Indsutry Experience:
• WWE Intern
• Runner @ Fox Sports
Daniel Chiarelli
HEADSHOT HEADSHOT
Education:
• Full Sail University, B.S Sportscasting 2020
• Seton Hall; Journalism
Skills and Proficiencies:
• On-camera Interviewing
• On-Air Announcing
• Broadcasting
Overall Online Presence:
• Grade: Poor, Average, or Superior?, 50 out of 100
• https://www.linkedin.com/in/nicholasgiacobbe/
Industry Experience:
• Florida Panthers Game
Presentation
• Dan Patrick’s School of
Sportscasting
Education:
• Sportscasting, B,S Full Sail University 2022
• Sport Management, B.S University of Florida 2020
Leadership Experience:
• Gator Sport Management Leaders (GSML) Leadership
experience goes here
• Coach/Leader of High School Debate Team; ranked
nationally
Skills and Proficiencies:
• Microsoft Office
• Adobe Creative Suite
• Demo Reel
Overall Online Presence:
• Grade: Poor, Average, or Superior?, 75 out of 100
• https://www.linkedin.com/in/daniel-chiarelli-621898139/

10. BRAND POSITION
For any professional sports franchise who need
creative minds to create groundbreaking content
for their fans, I provide a unique viewpoint of
sports from a fan’s perspective and can create
this content because of my past experiences in
the industry.
“NICKNAME?”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Marketing Association
• http://www.sportmarketingassociation.com/
• College Sports Information Directors of America
• https://cosida.com/
• North American Society for Sports Management
• https://nassm.org/
Digital Marketing
• Primary Content: Highlight videos, interviews, behind the
scenes content, road trip videos etc.
• Primary Tools: Twitter, Youtube, Facebook, Instagram,
TikTok, HFBoards
• Website: My digital portfolio can be used for content purposes
but also the team website is where the content would be
posted originally.
Picture of You
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12. PROFESSIONAL DEVELOPMENT
Mentor
• My ideal mentorship would be someone already within
the sports broadcasting industry. Someone who can
take me under their wing and show me the ropes.
Formal Education
• Sportscasting; B.S Full Sail University 2022
• Sport Management, B.S University of Florida 2020.
Technical Skills
• Microsoft Office
• Adobe Creative Suite
• Aja Video Playback
• Teleprompter
• In-Studio Camera Work
Soft Skills
• Team-Oriented
• Deadline Driven
• Content Creation

13. Daniel Chiarelli
You know how some teams struggle to create a strong social media
presence? Well, what I do is create groundbreaking content that gives fans
a new and in-depth look at their favorite team. In fact, look at my digital
portfolio to see a bunch of examples of this. My creative process is aimed at
growing the fanbase as large as possible.
Picture of You
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14. REFERENCES
/Miami Dolphins. (2021). Miami Dolphins Staff.
https://www.miamidolphins.com/team/front-office-roster/jason-
jenkins
Who will be the play by play announcer for the top
championship events in a decade? (2019). N/A.
https://awfulannouncing.com/orig/who-will-be-the-play-by-play-
announcer-for-the-top-championship-events-in-a-decade.html
Sun Sentinel - We are currently unavailable in your region.
(2020). Sun Sentinel.
https://www.sun-sentinel.com/sports/florida-panthers/fl-randy-
moller-panthers-0813-20150812-story.html
27-3011.00 - Broadcast Announcers and Radio Disc Jockeys.
(2021). OnetOnline.
https://www.onetonline.org/link/summary/27-3011.00
https://www.linkedin.com/in/mike-kelly-995130b7/