Life Coach-Market Research

1st Online Solutions Ltd, 98 Tooley Str., London, SE1 2TH, United Kingdom, Registered in England and Wales 07082485
www.1stonlinesolutions.com
1
“Life Coach”
Online Market Research and Analysis
For Top Directories in UK, US and AU
August 8th
, 2014Date:
Daniel Denev & Georgi BoichevCompleted by:
SEODepartment:
1st
Online SolutionsOrganization:

2
Table of Contents
Introduction & Methodology…..………………….…...…….3
Life Coach - UK market…………………….………………..4
Life Coach - US market……………………………………...6
Life Coach - AU market………………………….…………..8
Top Directories Research………...………….....………….10
Extra: International Coaching Federation Survey…...…..13

3
Introduction & Methodology
This report includes data from Google Trends and Google’s Keyword Planner. Based on
the search volume, geographical areas of interest, and competition - this report will
conclude:
● a keyword research & the supposed market volume
These visitors are the “leads” coaches will want to pay for. If we give them the
leads, they will pay for inclusion in the directory.
● the analysis of the currently ranking websites will answer how difficult it will be
to get up there
● what benefits leading UK, US and AU directories offer to both parties - the
coaches and the people seeking coaching

4
Life Coach in UK - Top Queries, Search Volume & Trends
Top queries & monthly searches:
Keyword (by relevance) Avg. monthly searches Competition Suggested bid
life coach 5,400 High £2.46
life coaching 2,400 High £2.60
executive coaching 1,300 High £4.79
life coach london 880 High £2.85
career coach 720 High £2.29
Trend
1. life coach 2. life coaching 3. executive coach 4. career coach 5. career coaching
The monthly searches, multiplied by 12 return an approximate online market size of 128,400
searches per year.

5
Generally the forecast shows the interest will keep a steady level in the upcoming year for the
top search query. The tool could not provide a forecast for the other queries.
What ranks top in the UK? Where the leads go?
Only one of the top 20 results for “Life Coach” is a directory, although it ranks 1st
. Others
represent an organisation of several coaches & psychologists, or an individual. Here are the top
10 results with their features and important SEO factors:
Domain Registered on Indexed Pages PR Links*
realcoachingco.com 2003 56 3 163 from 58 domains
greatlifecoach.co.uk 2002 380 4 530 from 53
sophiadavis.co.uk 2010 30 1 29 from 12
feelhappynow.co.uk 2003 46 2 254 from 42
thecareerstylist.com 2010 390 2 446 from 33
lifecoach.co.uk 1997 93 2 1200 from 245
*data based on MajesticSeo.com
Analysis of the top UK directory www.lifecoach-directory.org.uk can be seen in the last
part of this report.
Conclusion:
Ranking amongst the top websites will require a lot of relevant content, which includes some of
the following topics: stress, anxiety, weight loss, self-improvement, depression, business
coaching, self-belief, confidence, etc… In the aforementioned directory, this content is written by
the coaches.

6
Life Coach in US - Top Queries, Search Volume & Trends
Top search queries and volume:
life coaching 4,400 High £2.65
business coaching 1,600 High £4.49
executive coaching 2,900 High £5.58
business coach 1,600 High £5.42
career coach 4,400 High £2.38
career coaching 1,300 High £3.72
life coach nyc 1,300 High £2.94
Trend:
1. life coach 2. life coaching 3. career coach 4. executive coach 5. business coaching
The monthly searches for the top 5 queries, multiplied by 12 return an online market size of
392,400 searches per year.
Generally the forecast shows the interest will keep a steady level in the upcoming year.

7
What ranks top in the US? Where the leads go?
For Life Coach (the leading query) there are only 2 commercial websites. The others are
certification agencies, training programs, and news.
Domain Registered on Indexed Pages PR Links/Domains
lifecoach.com 1996 151(excl. blog) 3 1365/141
adaringadventure.com 2005 2180 4 70,074/827
Lifecoaching.com has 6 life coaches available. Has a big blog on a subdomain with 435 indexed
pages. Online coaching from $50 per month. One-on-one coaching from $300.
adaringadventure.com is the website of Tim Brownson. Prices for a single 1 hour session -
$250. Other packages: $750, $999, $3999.
Directories that rank for the other search queries:
The US search displays a totally different picture to UK. In the top 20 SERP result for the above
queries there are generally Forbes, yelp, USAtoday, and just a few commercial websites. Still,
http://www.psychologytoday.com/ and http://www.noomii.com/ are displayed a lot for Local
queries (example: life coach nyc, career coach nyc), although these queries have a low avg.
monthly search.
The two mentioned websites will be analyzed in the last part of this report.
Differences to UK:
● search volume is bigger
● people search for business/career/executive coaching more
● very few commercial websites in top10
● directories rank mainly for local search
● it would be much harder to rank there
Conclusion:
It would be difficult to compete with both the commercial websites as well as the directories.

8
Life Coach in Australia - Top Queries, Search Volume &
Trends
Top search queries and volume:
life coaching courses 720 High £7.34
executive coaching 480 High £6.89
coaching and mentoring 480 High £2.56
coaching courses 480 High £5.68
career advisor 720 High £2.12
life coach sydney 590 High £5.98
online coaching course 480 High £4.83
Trend:
1. life coach 2. life coaching courses 3. career advisor 4. life coach sydney 5. coaching and
mentoring
The monthly searches, multiplied by 12 return an online market size of 70,200 searches per
year.
Forecast couldn’t be displayed, but it’s evident the industry is on the fall since 2007.

9
What ranks top in Australia? Where the leads go?
There is only one directory to rank in the top 20 results for the leading query. It ranks on 2nd
page. The other results are certification institutes, academies, wikipedia - there are virtually 4
commercial websites on 1st page.
Domain Registered on Indexed Pages PR Links/Domains
lifecoachingmelbourne.com.au no data 30 1 59/17
totalbalance.com.au no data 274 3 666/34
transformlifecoaching.com.au no data 107 0 6
lifebalancecoach.com.au no data 41 0 36
The relevant AU directory is analyzed in the last part of the report.
Conclusion:
It seems fairly easy to rank in Australia, but the search volume is pretty low.

10
Analysis of the Top Life Coach Directories in UK, US
and AU
1. Top Directory in UK at The Moment - www.lifecoach-directory.org.uk
- Domain registered 2008
- Ranks 1st
for “life coach/coaching”
- Inclusion fee: £15 a month, £160 a year
- Over 450 registered coaches
In short - coaches create profile pages, they add text, video, contact details, map location, fees,
certifications. Users can search for a coach or practitioner near them, by postcode or town. The
website has 32,000 indexed pages, which means it is huge.
Benefits for coaches to become members:
● leading website with huge search presence (top for life coach, life coaching)
● GEO searches "life coach cambridgeshire", "life coach swansea", "life coaching SW2"
● search facility on the website – find a life coach near you
● only approved qualified/registered members
● profile visit statistics
● publishing articles, advertising events, notice board
● THEY GET LEADS!
Currently there are 780 member articles on the website. Topics: stress, anxiety, weight loss,
self-improvement, depression, business coaching, self-belief, confidence.
It is a huge database on life coaching, NLP, and relevant topics - it will be hardly beaten in any
way, and their fee is quite low compared to other directories.

11
2. Directories in the US
http://www.noomii.com
- The site has a geo type structure and ranks for local searches
- Ranks for categories, e.g.: relationship coach, retirement coach...
- Inclusion fee: $400
-“If the clients you get from Noomii do not at least return your payment in your first year, we will
refund 100% of your money.”
- Coach referral - People submit their Coaching Requests - Noomi selects the 3 most suited
coaches for the job and recommends them to the person. For the coaches this costs 30% of
what they will earn from this customer.
- free consultations
Benefits for coaches to become members:
● According to what coaches say - their investment earns them 10 times more
● Money-back guarantee
● Noomi sends them leads in return to 30%
● Profile page
● Review system
● Article submission
http://www.psychologytoday.com
- Huge search presence: Ranks top for therapists, psychology, happiness - significant queries
- Verified practitioners only - PsychologyToday verifies That the professional's license, if
applicable, is valid within the state in which he or she practices
- Ranks for all local areas
- $29.95 per month
Benefits for professionals to become members:
● You'll get found and rank highly in search engines like Google.
● There is no better way to easily promote and grow your practice online.
● Psychology Today is the leading source of traffic for therapists. More traffic = more
clients.
● You'll be presented in a professional manner as part of the trusted Psychology Today
brand.
● Clients will email or call you right from your profile.

12
3. Directories in Australia
There aren’t ranking directories for the top search queries. There is only one that does not
perform well (is on 2nd page). It is mainly for Natural Therapists, where it ranks top.
● Fee $249, 30 days free trial.
● Authentic reviews telling it’s worth it -
http://www.naturaltherapypages.com.au/c/testimonials
● has a million indexed pages, so it’s a huge natural living and therapy database
http://www.naturaltherapypages.com.au/
This directory includes a wide range of therapists.

13
Extra: International Coaching Federation Survey

14
The comparison between those two charts shows that in UK people are interested in self-
improvement and life coaching, but in the US the respondents were interested in business
improvement and business coaching.

15
Shows that gradually more and more people will be aware of coaching.

Life Coach-Market Research

Recomendados

Recomendados

Más contenido relacionado

Destacado

Destacado (20)

Life Coach-Market Research