Based on interviews with users and analysts, Neos is now offering a user interface that concentrates on the creation of efficiently communicating content. The overall goal for Neos is to become a system that helps any organisation at optimizing the web experience they are offering. Carefully pre-configured defaults provide editors with helpful guidelines and intelligent templates. Content is edited side-by-side with statistics that help to measure and improve performance. Neos integrates planning and collaboration tools for the team members to bring everyone on the same page in concerted digital marketing efforts. Empowered by an "Open Suite" approach to integration, Neos aims to become the central hub for the digital marketing team, embedding all relevant data from all sorts of sources. We believe too much of digital marketeers' time and effort is lost today because of scattered information across too many platforms, fuzzy goals and lack of transparent performance measurement. The Neos Team defines the CMS of the future as the pivotal resource that combines all necessary information and provides a streamlined environment for editors and developers to act on that feedback. See the full video here: https://www.youtube.com/watch?v=exfjhVYPGJI&feature=youtu.be

1. THE FUTURE OF
CONTENT
MANAGEMENT
(ACCORDING TO NEOS)

2. Daniel
Hinderink
Brand and
strategy
consulting
@dpoolmuc

3. Rasmus
Skjoldan
Content
Strategy and
UX consulting
@rasmusskjoldan

4. FEATURING:
TIM WALTERS / DIGITAL CLARITY GROUP
J. BOYE CMS EXPERTS EUROPE
THE WEMI STANDARD COMMITTEE AT OASIS
LEISA REICHELT
KAREN MCGRANE
SARA REDIN
RELLY ANNETT-BAKER
CHRISTOPH LÜSCHER FROM IA
…AND MANY MORE

5. THE PLOT
1. THE STATE OF THE CMS MARKET
2. STRATEGIC OPTIONS
3. TWO MAJOR TRENDS
4. VISION FOR NEOS
5. NEXT STEPS

6. THE STATE
OF THE CMS MARKET

10. STRATEGIC OPTIONS

11. ME-TOO PRODUCT

12. CREATE A NICHE PRODUCT

13. PIGGYBACK TO MARKET

14. PIGGYBACK TO MARKET

15. PIGGYBACK TO MARKET
MOBILE
PERSONALIZATION

16. HOW TO PRIORITIZE?
me-too niche product
piggyback
product
piggyback
trend
Constraints cost/time niche 404 dependency cost/time
Differentiation fail groovy meh meh
Growth Potential meh limited by design limited by design
depends on the
trend’s scope
Risk very high very high medium low

17. TWO
MAJOR
TRENDS

18. PERSONALIZATION
&
COPE

19. COPE

20. CREATE ONCE,
PUBLISH
EVERYWHERE

26. WHAT IF
YOUR FRIDGE
NEEDS YOUR
CONTENT?

28. WHAT IF
CONTENT NEEDS
TO WORK BEYOND
YOUR CONTROL?

30. THE RACE TO
KEEP ALL
CHANNELS
UP-TO-DATE

31. $

32. PERSONALIZATION

33. CONTENT FOR THE
INDIVIDUAL

34. PERSONALIZATION
IS NOT:

35. DIFFERENTIATED
CONTENT FOR
PERSONAS

36. THAT’S WHY:

37. CURATED
BY THE COMPUTER

38. WHAT’S NEEDED FOR
PERSONALIZATION?

39. THE DATA—
THROUGH PROFILING
OR LOGGED-IN USERS

40. THE RULES

42. THE CONTENT
VARIATIONS

44. MORE RELEVANT
EXPERIENCES

45. COPE VS.
PERSONALIZATION

46. FOCUS ON
PERSONALIZATION
SITECORE
ACQUIA LIFT
ADOBE WEM
HIPPO CMS
FOCUS ON
COPE
CONTENTFUL
PRISMIC.IO
GATHERCONTENT
WOODWING CONTENT
STATION

47. DO WE WANT TO
FOCUS ON AUTOMATION
OR CONTENT?

48. IT’S ALL ABOUT
PRIORITIES

49. TARGETING GETS
BETTER THROUGH
PERSONALIZATION…

50. BUT

51. …VALUE IS CREATED
BY HUMANS
—THROUGH CONTENT

52. COPE OVER
PERSONALIZATION

54. SINGLE SOURCE PUBLISHING,
S1000D, DATABASE PUBLISHING,
MULTI-CHANNEL PUBLISHING,
CONTENT REUSE, TRANSCLUSION,
DITA, SINGLE-SOURCE AUTHORING,
CAPE, WOPE, DRY, OMNI CHANNEL,
PANGALACTIC GARGLEBLASTER...

55. WHAT MAKES COPE MORE
RELEVANT TODAY THAN IT’S
PREDECESSORS?

56. DIGITAL MARKETING HAS
JUST STARTED TO THINK
ABOUT AUTOMATION

57. CONTENT AND
COMMUNICATION HAS
ALREADY CENTERED ON
THE WEB

58. CHANNELS ARE
PROLIFERATING FURTHER,
DRIVING THE NEED FOR
SYNCHRONICITY AND
CONTROL

59. VISION FOR NEOS

60. COPE
AND NEOS AS
THE CONTENT
MIXDECK

61. THE NEOS
VERSION OF COPE

62. THE CONTENT MIXDECK

64. THE MIXDECK
INPUT OUTPUT

65. VIDEO
TEXT
AUDIO
RECIPES
STRUCTURED
FORM-BASED
CONTENT
IMAGES
INTERNET OF
THINGS
WEB
PRINT
APPS
IN-CAR SYSTEM
INTRANETS
LOUD SPEAKERS
RSS
PRODUCT DATA
DOCUMENTATION
SOCIAL MEDIA
EMAIL
PRESS RELEASES
REVIEWS
FREE-FORM
UNSTRUCTURED CONTENT
NEWS
NOTIFICATIONS
WATCHES

66. THE MIXDECK FOR
ALL TYPES OF CONTENT,
STRUCTURED OR NOT,
TO BE PUBLISHED
EVERYWHERE

67. CONSIDER
3 THINGS…

68. 1. WHERE DOES
YOUR CONTENT
COME FROM?

69. 2. WHERE DOES
YOUR CONTENT GO?

70. 3. WHAT VARIANTS
DO YOU NEED?

71. A COPE CMS IS…

72. …BOTH CREATION
AND CURATION

73. CONTENT
CREATION

77. CONTENT
CURATION

80. NEXT STEPS

81. DEVELOP A COPE-
ORIENTED BACKLOG
WITH THE CORE TEAM

82. MAKE PRODUCT
STRATEGY AN INTEGRAL
PART OF THE SPRINTS

83. WHERE SHOULD NEOS
BE IN ONE YEAR?

84. CONTENT API
CONTENT MODELLING
STRUCTURED EDITING
CURATION TOOLS

85. PUBLIC BETA
COPEMANIFESTO.ORG