PERSONAL BRAND EXPLORATION

1. PERSONAL BRAND EXPLORATION
DANIEL MILLER
Project & Portfolio I: Week 1
May 7th, 2023

2. My name is Daniel Miller, hailing from the vibrant city of
New York. From my earliest memories, I have been
engulfed in the world of sports, playing and competing
with a passion that continues to grow. As I've gotten older,
my love for sports has transformed into an enthusiasm for
reporting and commentating. As a dedicated sportscaster,
I take great pride in delivering top-notch content.
Whether working independently or as part of a team, I
possess the necessary skills to excel in both scenarios. With
a strong background in sound production, video
production, and script writing, my skills are
fi
nely
honed, and ready to elevate your project to the next level.
Experience a work environment that values honesty, hard
work, and productivity above all else.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• On Air Talent
• Sideline Reporter
• Sports Show Host
GUY NEXT DOOR ARCHETYPE -
Developing brand narratives that
emphasize ambitions to improve lives.
Creating fresh views and insight to
captivate audiences. Find new ways to
draw in new viewers.
Sportscasting for Professional Sports Organizations
Picture Relevant
to Your Industry
Goes Here

4. Sports Broadcasting Professionals in Ice Hockey
TARGET AUDIENCE
JOEY BATTAINO Outreach Plan:
• I intend to apply for a media pass for the next Orlando Solar
Bears game that is open.
• The Solar Bear website lists Mr. Battaino's email address as the
means of contact, and I will email that address.
• After the game, I will contact Mr. Battaino again via email.
PROFILE
PICTURE Director, Communications &
Broadcasting | Orlando Solar
Bears
ALEX THOMAS Outreach Plan:
• I'm going to
fi
ll out the Hartford Wolf Pack contact form located
on the team’s site, https://hartfordwolfpack.com/contact/, as
the
fi
rst step in making contact.
• To initiate contact, I will be utilizing Mr. Thomas’s business
email. I am eager to establish a connection before graduation.
• I will follow up with Mr. Thomas via email during work hours.
PROFILE
PICTURE
Manager, Broadcasting &
Public Relations at Hartford
Wolf Pack
LARRY ROTH Outreach Plan:
• I will send an email to MSG Networks' media inquiries address,
info@msgnetworks.com, as the
fi
rst step in making contact.
• I'll be making initial contact with Mr. Roth via following him on
Twitter; his handle is @larryroth8.
• I plan to reach out to Mr. Roth by sending a direct email, once I
acquire his email through info@msgnetworks.com.
PROFILE
PICTURE
Director at MSG Networks
New York Rangers

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Improve my expertise in the world of sportscasting by actively
engaging in various opportunities to talk sports whether it be on
camera or on a podcast.
‣ By 2025, my portfolio website will feature updates or postings
showcasing my work.
Mid Term: (2030)
• Enhance my online presence and expand my reach by effectively
promoting my product across various platforms.
‣ Achieve a remarkable 25% surge in traf
fi
c to my professional
website by the year 2030.
Long Term: (2035)
• Elevate my personal brand by expanding the scope of my portfolio
with a variety of captivating shows and entertainment experiences.
‣ By 2035, become the charismatic host of numerous
captivating live shows and a highly successful podcast.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Video creation and editing
SOFT
HARD
Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Social Media Novice / Adept / Expert
Content Creation Novice / Adept / Expert
Script writing
SOFT
HARD
Novice / Adept / Expert
Time Management - On Air Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Adaptability Novice / Adept / Expert

7. PROMISE
I help ice hockey fans, giving them
the latest news by means of
broadcasting or streaming.

8. CREDENTIALS
Work Experience:
• 5 years of service in U.S. Army, (Squad &
Team Leader)
Education:
• New Utrecht High School (2006)
• Sportscasting Bachelor Degree, Full Sail University, 2025
Awards:
• 3x Army Achievement, Army Good Conduct,
National Defense Service, Global War on
Terrorism Service, Korea Defense Service,
Army Service Ribbon, Overseas Service,
Expert Marksmanship Badge.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
DHAMEER
CONAWAY
Leadership Experience:
• U.S.M.C Corporal
• Assistant Manager Global Inc
DANIEL MILLER
HEADSHOT HEADSHOT
Industry Experience:
• Rollins College sports color commentator
Education:
• Full Sail University future Graduate 2024
Skills and Pro
fi
ciencies:
• Videography - Novice
• Photography - Novice
• Adobe Premiere Pro - Novice
Overall Online Presence:
• One connection, banner image not customized, No
professional headshot, no details in my pro
fi
le, no published
articles,Active on Facebook and Instagram? Yes,
www.linkedin.com/in/dhameer-conaway?
• Grade: Poor?, 20 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Currently, a student at Full Sail University earning a bachelor
of Science in Sportscasting.
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Pro
fi
ciencies:
• Video creation and editing - Adept
• Communication Skills - Adept
• Content Creation - Adept
Overall Online Presence:
• Active on social media platforms (Instagram, Facebook, etc.)
with multiple connections on all accounts
• No LinkedIn account
• Grade: Poor, 0 out of 100

10. COMPETITION
DON LA GRECA
Noteworthy Experience:
• Host at 1050 WEPN-AM (ESPN Radio)
• Host at 98.7 FM New York (ESPN Radio)
DANIEL MILLER
HEADSHOT HEADSHOT
Industry Experience:
• Co-host on the Michael Kay Show
• Game Misconduct with Don La Greca
Education:
• Ramapo College of New Jersey (1986-1992)
Skills and Pro
fi
ciencies:
• Interviewing - Expert
• Commercials and ads - Expert
• Voice Over - Expert
Overall Online Presence:
• How many connections? 2 followers, banner image
customized? No, professionalism of headshot? No, how
detailed is the pro
fi
le? Very little detail.
• Published articles? No, active on other social media?Yes,
Twitter @DonLagreca, is their LinkedIn URL customized?
No
• https://www.linkedin.com/in/don-la-greca-36828a8/Grade:
Average, 70 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Currently, a student at Full Sail University earning a bachelor
of Science in Sportscasting.
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Pro
fi
ciencies:
• Video creation and editing - Adept
• Communication Skills - Adept
• Content Creation - Adept
Overall Online Presence:
• Active on social media platforms (Instagram, Facebook, etc.)
with multiple connections on all accounts
• No LinkedIn account
• Grade: Poor, 0 out of 100

11. BRAND POSITION
As a sportscaster, my ultimate goal is to impact
people. I'm here to help achieve that goal and work to
create a powerful connection with my audience.
“DANIEL MILLER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Blueshirts Corner (NY Rangers Podcast)
‣ 2023 | Brooklyn, NY
• 98.7 FM New York (ESPN Radio)
‣ 2025 | New York, NY
• MSG Networks Inc. (MSG Networks)
‣ 2026 | New York, NY
Digital Marketing
• Primary Content: My focus will be on delivering exciting updates on the
latest sporting events and activities. To keep things fresh and engaging, I'll
also be sharing content in short video clips.
• Primary Tools: By utilizing Instagram, Facebook, and Twitter, I can
effectively reach my intended audience, as these platforms are their
preferred social media channels. I aim to provide a diverse range of content
that alternates between different sports and relatable content.
• Website: Build my digital portfolio and effortlessly showcase it across all my
social media platforms for seamless accessibility. My goal is to effortlessly
interact with my audience across various platforms and showcase my work
from all of my social media channels.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• When venturing on my career path, I will seek a mentor who
possesses a wealth of knowledge and has recently entered the
workforce within the past decade.
• Unquestionably, a stable and hardworking lifestyle is what
draws me to them. Experience for the future is what
I anticipate, establish a partnership by 2025.
Formal Education
• Full Sail University Bachelor of Science Degree Sportscasting
(2025)
Technical Skills
• Video Editing using Adobe Premier Pro - Full Sail
University April, 2023
• Audio Production using Adobe Audition. April, 2023
• Social Media Branding - Full Sail University May, 2023
Soft Skills
• Broadcast & Article Writing - Full Sail University.
March, 2023
• Script Writing - using Rundown Creator. January, 2023
• Strategies for Effective Research - Full Sail University May,
2023

14. Daniel Miller
Are you familiar with the feeling of being stuck in a
repetitive job with no way out?
I craft compelling stories that capture the excitement and drama of athletic
competition, whether it's on the
fi
eld, court, or ice.
During my time in the U.S. Army, I had the privilege of lifting the spirits of my fellow
soldiers who were feeling low. I would share inspiring stories that helped to boost their
morale and keep them motivated.
“
Picture of You
Goes Here

15. REFERENCES
NYC Skyline Photo. Retrieved May 7, 2023 https://
upload.wikimedia.org/wikipedia/commons/7/7a/
View_of_Empire_State_Building_from_Rockefeller_Center_New_Yo
rk_City_dllu_%28cropped%29.jpg
MSG arena Photo. Retrieved May 7, 2023 https://
image.newyorkcity.ca/wp-content/uploads/2014/09/New-York-
Rangers-Game-at-Madison-Square-Garden-700x400.jpg.webp
Battanio, J. (n.d.). Pro
fi
le. Https://www.Linkedin.com. Retrieved May
7, 2023, from https://www.linkedin.com/in/joey-
battaino-77138733/
Thomas, A. (n.d.). Pro
fi
le. Https://www.Linkedin.com. Retrieved May
7, 2023, from https://www.linkedin.com/in/alex-thomas-26629565/
Roth, L. (n.d.). Pro
fi
le. Https://www.Linkedin.com. Retrieved May 7,
2023, from https://www.linkedin.com/in/larry-roth-5b361610/
Roth, L. (n.d.). Pro
fi
le. Https://www.Twitter.com. Retrieved May 7,
2023, from https://twitter.com/larryroth8
Sports Desk Photo. Retrieved May 7, 2023 https://i.pinimg.com/
originals/8d/6a/0b/8d6a0b90b9dc43e5a9a846e3c6758fb6.jpg
MSG Network Desk Photo. Retrieved May 7, 2023 https://
www.newscaststudio.com/2014/11/18/msg-network-adds-studio/
La Greca, D. (n.d.). Pro
fi
le. Https://www.Linkedin.com. Retrieved
May 7, 2023, from https://www.linkedin.com/in/don-la-
greca-36828a8/
Full Sail University (2021). Sportscasting Bachelor of Science Course
Schedule. Full Sail University.
https://catalog.fullsail.edu/degrees/
fi
lm-television/bachelor-of-
science/sportscasting-bachelor-of-science-campus