Daniel Moshier

Greater Detroit Area United States

Copy Supervisor at CE

Advertising / Marketing / PR

A brand is a friend. It's what you know. You trust. And you rely on. A brand, like a friend, is consistent. A brand's personality is the same online or off. If they're the comic relief at a cocktail party, they will be the comedic relief in the boardroom. If they're the stern voice of reason in an email, they will be the stern voice of reason in an online ad unit. Or a print ad. Or a tv commercial. A brand is a friend. And while so many these days bandy about buzzwords like "cross-channel," "media agnostic," "integrated," "deep-funnel," and more, what it really comes down to is this: A brand, like a friend, finds a way to reach you with a message that's appropriate, a message y...