The word here is Absence. We kinda knew what was going on. We did our jobs and things worked out for the most part. But with an absence of data and visibility, it’s hard to get to scale.
There are a couple of ways that we think about this cycle this applies to both – the customer lifecycle and opportunities for growth that develop outside of the plan. For example, the adoption of a new feature or even a gap in feature adoption in certain segments of your customer base – how do you target those customer and continue to deliver value in a scalable and measureable way?