The document lists 13 free resources available on Facebook for businesses, including Facebook Audience Insights for analyzing demographics of Facebook users, Facebook Blueprint for learning courses from Facebook, and Campaign Planner for gauging campaign metrics and costs. It also mentions Creative Hub for creating ad creatives, business case studies for benchmarking, and the Advertiser Help Center for getting answers to questions. Additional resources covered include Facebook IQ for insights, Instagram business tools, Power Editor for advanced ad setup, the Facebook Newsroom for updates, and the Facebook Pixel for tracking and retargeting.

1. FACEBOOK RESOURCES
YOU DIDN’T KNOW EXISTED
13
Full Blog Post: https://organikdigital.com.au/freefacebook

2. 1. Facebook Audience Insights
Imagine being able to analyse the demographics, interests and behaviours of EVERY
Facebook user from around the world (that’s over 1.7 Billion BTW). That’s EXACTLY what
Facebook Audience Insights allows you to do.
It’s a great method to do some market research on a potential business venture or analyse
competitors against each other.
- https://organikdigital.com.au/freefacebook2

3. 2. Facebook Blueprint
Courses
Did you know you can learn Facebook directly from them themselves? They have a range of short courses ideal for small
businesses, marketers and agencies. The topics range from basic Facebook Page management to advanced advertising
tactics.
- https://organikdigital.com.au/freefacebook3

4. 3. Campaign Planner
Campaign Planner allows you to get a better idea on metrics your campaign is likely to gather, according to the
budget and objective you aim for.
This is great to be able to gauge the cost and plan for future budgets based on your audience targeting.
4 https://organikdigital.com.au/freefacebook

5. 4. Creative Hub
Creative Hub allows you to mock up advertisements and gather feedback from other members of your team before
setting an advertisement live.
You have a unique link you can share with others and check how they appear across all devices.
This is a great resource for creative assets like Facebook Canvas.
- https://organikdigital.com.au/freefacebook5

6. 5. Facebook Business Case Studies
Have you wondered how you can benchmark yourself against others in the same industry? Facebook has taken the
best examples of advertising campaigns from around the world and gathered them in one simple hub for you.
The results are across different objectives, industries and continents so it’s easy to get some inspiration for your
upcoming campaign.
- https://organikdigital.com.au/freefacebook6

7. 6. Advertiser Help Centre
Have you just got questions about Facebook you want answered? Chances are there is someone else who has dealt
with it before and has asked it in this community.
The search parameters are quite detailed and if you can’t find an answer it directs you in the right direction.
- https://organikdigital.com.au/freefacebook7

8. 7. Facebook IQ
The data that Facebook has on it’s users behaviour both on and off the platform is phenomenal! Trying to decipher
what it means to your business is another thing though. Facebook’s data analytics partners have produced detailed
reports across different topics.
Their monthly spotlights give you the latest insights and their industry research allows you to see user behaviour
relevant to you.
- https://organikdigital.com.au/freefacebook8

9. 8. Instagram For Business Resources
More businesses are turning to Instagram to tap into their growing user base. But how do you turn that into business
outcomes?
Facebook has combined their resources into one essential area for everything you need on the image based platform.
- https://organikdigital.com.au/freefacebook9

10. 9. Power Editor
This has actually been around for a LONG time but it still surprises me how many people don’t use Power Editor to set
up and manage their ads.
The benefits of using Power Editor over the normal Adverts Manager are:
• Streamlined workflow - set up and duplicate multiple ads/ad sets at a time.
• Make bulk changes - edit details of multiple ads or ad sets all at once.
• Advanced bidding options - allows you to go into detail on how you want your advertising budget spent.
10 https://organikdigital.com.au/freefacebook

11. 10. Facebook Newsroom
The fact that we opened this article with ‘it seems every Facebook release a new update’, wasn’t a coincidence.
Those updates from media outlets you see follow one source, The FB Newsroom.
Here you get the lowdown on each of Facebook’s latest updates, examples and how it affects marketers. You can also
read more on their company, their financial growth and their impressive user statistics.
- https://organikdigital.com.au/freefacebook11

12. 11. Facebook Pixel
If there is one key to running Facebook Advertising campaigns, it’s the Facebook pixel. The pixel helps you track,
measure and re-target browsers. It unlocks SO many capabilities to advertise to the right audience.
I’ve produced a full guide on the Facebook pixel you should definitely download here.
- https://organikdigital.com.au/freefacebook12

13. 12. Pages to watch
It’s no use to Facebook if businesses are consistently putting out updates that are junk, irrelevant and of no use to it’s
user base (and we know plenty already do). So they actually WANT to upskill you to become a better publisher for
your current and potential customers.
- https://organikdigital.com.au/freefacebook13

14. 13. Facebook Reminders
This is a simple little hack if social media tends to slip your mind occasionally (read, often). Facebook will ping you
with a notification when you haven’t published something for the time frame you set.
14 https://organikdigital.com.au/freefacebook

15. View The Full Blog Post
with detailed information
at:
organikdigital.com.au/
freefacebook
- https://organikdigital.com.au/freefacebook15