2. The only boy of 6 children, Daniel grew up in a
small town in Northeast Colorado. This forced
him to rely on personal research and intellectual
curiosity at an early age, as he had no fellow
sports fans to lean on. He’s been a lifelong
sports fan that was never content with covering
a single sport. After taking the leap and getting
his Certi
fi
cate in Radio and TV Broadcasting
from Colorado Media School the knowledge bug
had bit and he enrolled in the Dan Patrick
School of Sportscasting at Full Sail University
where he is focused on perfecting his on-air
personality and business acumen.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Announce
r
• Hos
t
• TV News Ancho
r
HERO ARCHETYPE - producing
unique sports content geared in a
way to empower and inspire
viewers. Going proudly against the
grain of hot-take machines with
deep and nuanced reporting of the
facts to return sports to an inclusive
uni
fi
er instead of the current divider
it has been made.
Broadcast Announcer for Podcast Network
4. • DEMOGRAPHICS: 55% Male.
25-35 years old. Predominately White,
Single, College Educated, and Located
in the Southern United States.
• PSYCHOGRAPHICS: Sports nuts
with a “Fanatical” knowledge of the
game. Deep love and passion for the
outdoors and
fi
tness. A creative and
outgoing personality.
• IDEAL AUDIENCE MEMBERS:
Brittany Oudewaal, Sr. Marketing
Specialist at Fanatics, Inc., Yermiya
Masih Marketing Manager at FansEdge
Sports, Caitlin Totty Partnerships
Marketing Manager at William Hill
Marketing Sales & Management at Sports Based Companies
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land a major sponsor for my Podcast
.
‣ Connect with and send a promotional e-mail to 15
marketing sales & management professionals within the
sports industry by December 31, 2022
.
Mid Term: (2024
)
• Run a successful Podcast network aimed at unity and
empowerment through sport
.
‣ Expand episode over episode viewership and site traf
fi
c
to at least 1,000 views per episode and 700 readers per
post by December 31, 2024
.
Long Term: (2032
)
• Establish a podcast network covering all 4 major pro and
college sports that grows into a trusted news source
.
‣ Grow viewership to 100,000+ unique views per month.
Secure at least 10 full-time sponsors and 25
partnerships/af
fi
liations by December 31, 2032.
6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Adobe Creative Suite 80%
Tri-Caster/Board Operator 75%
Oral Expression 85%
Time Management 80%
SOFTHARD
Adobe Creative Suite 80%
CRM Software 10%
Oral Expression 85%
Professional Writing 85%
SOFTHARD
7. I help sports fans connect with their favorite
team by producing engaging content that
makes them think critically.
PROMISE
8. CREDENTIALS
Work Experience:
• 2 years as GM of La Playa Resorts
• 1 year as Freelance Contributor at
roxpile.com
• 6 mos. as Freelance Writer at
americanbettingexperts.com
Education:
• Certi
fi
cate in Radio & TV Broadcasting,
Colorado Media School
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Awards:
• Core Value Award for Passion and
Integrity, Colorado Media School
9. COMPETITION
Michael Harris
Industry Experience
:
• 7 mos. as a Beat Writer at
overtimeheroics.com
Education
:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience
:
• N/A
Skills and Pro
fi
ciencies
:
• Sportswriting - 1 Endorsement
Daniel Wettstein II
Overall Online Presence
:
• Less than 100 connections, banner image not yet
customized, no headshot uploaded, almost no detail
added to pro
fi
le, 2 published articles on
Overtimeheroics.com, extremely active on social media
(in particular Facebook/Instagram/Youtube), no custom
Linkedin URL link
.
• Grade: Poor, 25 out of 100
Industry Experience
:
• 1 year as a Freelance Contributor at
roxpile.com
• 6 mos. as a Freelance Writer at
americanbettingexperts.com
• 3 mos. as Founder/On-Air Talent
theansweris42media.net
Education
:
• Certi
fi
cate in Radio and TV Broadcasting from Colorado
Media School.
• Current student enrolled in Sportscasting, B.S. Full Sail
University.
Leadership Experience
:
• 2 yrs. as Operations Manager at La Playa Resorts
Skills and Pro
fi
ciencies
:
• Marketing- 1 endorsements
• Customer Service - 1 endorsements
• Team Building - 1 endorsements
Overall Online Presence
:
• Less than 80 connections, banner image is customized,
professional headshot, pro
fi
le is complete with relevant
information in each section, over 30 published articles
between 3 online publications, extremely active on
social media (Particularly Facebook/Twitter), LinkedIn
URL is customized
.
• Grade:Average, 50 out of 100
10. COMPETITION
Brandon Perna
Noteworthy Experience
:
• Entrepreneurship: Creator of That’s Good Sports on
YouTube
Daniel Wettstein II
Industry Experience
:
• 7 yrs. 4 mos. as YouTube Creator,
Thats Good Sport
s
• 2 yrs. 4 mos. as Freelance Video
Editor/Producer, Kroenke Sports
Enterprises
Education
:
• Art Institute of Colorado, AAS, Video Production
Skills and Pro
fi
ciencies
:
• Video Production- 50 endorsements
• Video - 48 endorsements
• Post-Production - 43 endorsements
Overall Online Presence
:
• 500+ connections, banner image customized,
professional headshot, detailed pro
fi
le with relevant
information in every section, no published articles, but
over 800 videos produced on YouTube, extremely
active on Twitter, Facebook, and Instagram, LinkedIn
URL customized
.
• Grade: Superior, 90 out of 100
Industry Experience
:
• 1 year as a Freelance Contributor at
roxpile.com
• 6 mos. as a Freelance Writer at
americanbettingexperts.com
• 3 mos. as Founder/On-Air Talent
theansweris42media.net
Education
:
• Certi
fi
cate in Radio and TV Broadcasting from Colorado
Media School.
• Current student enrolled in Sportscasting, B.S. Full Sail
University.
Leadership Experience
:
• 2 yrs. as Operations Manager at La Playa Resorts
Skills and Pro
fi
ciencies
:
• Marketing- 1 endorsements
• Customer Service - 1 endorsements
• Team Building - 1 endorsements
Overall Online Presence
:
• Less than 80 connections, banner image is customized,
professional headshot, pro
fi
le is complete with relevant
information in each section, over 30 published articles
between 3 online publications, extremely active on
social media (Particularly Facebook/Twitter), LinkedIn
URL is customized
.
• Grade:Average, 50 out of 100
11. BRAND POSITION
For sports fans who wants real analysis based on
critical thought, I provide no-holds-barred,
nuanced sports analysis because like you, I am
tired of the hot-take machines playing roles like
WWE wrestlers.
DANIEL WETTSTEIN II
12. NETWORKING &
MARKETING
Industry Events & Organization
s
• National Sports Media Association
‣ Collegiate Membership | Denver Chapte
r
• Excellence in Journalism Conference
‣ Fall 2021 | Washington, D.C
.
• Annual MIT Sloan Sports Analytics Conference
‣ Spring 2022 | Boston, MA
Digital Marketing
• Primary Content: est. 4 podcasts to cover each of the 4
major U.S. sports. 30 min. episodes containing sports talk/
analysis across the national spectrum. 1 episode per week,
per podcast, host and syndicate through Spreaker.com
.
• Primary Tools: Will use 30 sec. videos, graphics and other
rich media content across Facebook/Instagram/Twitter/etc. to
promote the podcasts under The Answer is 42 umbrella. Will
use same tactic to promote sponsors and partners as the
monetary engine of the business
.
• Website: Full Sail digital portfolio website to showcase school
work; theansweris42media.net will be the showcase for past,
present, and future work on The Answer is 42 Podcast
Network.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a grizzled Independent Media vet who has
made a name empowering those around them by doing
things their way. May 2021
Formal Education
• Certi
fi
cate in Radio and TV Broadcasting, Colorado
Media Schoo
l
• Complete Sportscasting B.S. by expected graduation
date in 2022.
Technical Skills
• Set-up free Hootsuite Social Media Manager, complete
all SMM courses through Hootsuite Academy by
December 31, 2021
.
• NSMA Summer Internship - National Sports Media
Association, May 2022
• SEO Optimization Course -Hubspot Academy, January
2021
Soft Skills
• Social Media Marketing Certi
fi
cation Course - Hubspot,
January 202
1
• Website Optimization Course - Hubspot, January 202
1
• Instagram Marketing Strategy Course - Hubspot,
January 2021
14. YOUR NAME
You know how most sponsored parties just
post a picture or link on their social and call it a
day? Well, what I do is bring your brand to life by
not only using RMT like pictures and graphics but add breathe
using my vocal talents with live reads and video adverts on my multiple
podcasts to truly make you stand out in a see of marketers. In fact, with my
latest partner CBS All Access, after my latest podcast in which I did a Live
on Facebook after posting the picture/text adverts on my website and
socials did 200% better than the advert on the site/socials combined.
“
15. REFERENCES
Harris, Michael (2020).Personal LinkeIn Pro
fi
le. Retrieved from
https://www.linkedin.com/in/mike-harris-162830200
/
Hubspot Academy (2020). Retrieved from https://
academy.hubspot.com/courses?hubs_signup-
url=www.hubspot.com/&hubs_signup-cta=hsg-nav__box-
link&_ga=2.237232969.814730434.1606720518-1188448784.1
605216602&page=
2
Hootsuite Academy (2020). Retrieved from https://
education.hootsuite.com/
O*Net Online (2020). Details Report for: Broadcast Announcers
and Radio Disc Jockeys, Retrieved from https://
www.onetonline.org/link/details/27-3011.00
Fanatics Inc. (2020). Company LinkedIn Pro
fi
le, Retrieved from
https://www.linkedin.com/company/fanatics-inc-
/
National Sports Media Association (2020). Student Members
Retrieved from https://nationalsportsmedia.org/join-today/
student-member
s
The Sloan Sports Institute (2020). MIT Sloan Sports Analytics
Conference, Retrieved from https://
www.sloansportsconference.com/conference/2020-conferenc
e
