Project I made for my Portfolio Class at Full Sail University

1. PERSONAL BRAND EXPLORATION
Daniela Quiroz Pin
o
Project & Portfolio I: Week
1
February 5th, 2023

2. I am a 19-year-old hardworking, dreamer, creative,
and perseverant girl who is eager to learn and
experience new things, and I give my all to do my best
in everything I do. Music lover, singer, social media
content creator—sharing what it do with the world is
something that ful
fi
lls me and that I love to do. I’ve
always believed (and still believing) that with love,
effort, hard work, and consistency, anything can be
achieved.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Advertising Manager
• Creative Services Director
• Marketing and Promotions Manager
It is time to be innovating and work on
creating and planning new content to
satisfy and attract costumers. It can be
achieved by creating content that is
informative but also entertaining and
enjoyable.
Advertising and Promotions Managers for the Music
Industry
Picture Relevant
to Your Industry
Goes Here

4. GOALS
Short Term: 2024
• To be an intern at a record label.
• Youtube channel +1k subscribers.
• Social media growth. +2k on each.
‣ Get a digital marketing certi
fi
cate.
‣ Increase my LinkedIn connections from 0 to at least 10-50
‣ Upload 2 videos a week.
‣ Create daily content.
Mid Term: 203
0
• Be the digital marketing director or manager of a record label
• To be recognized in social media.
• To have music ready to release.
‣ Build relationships and contacts in the industry, and receive good credit
for my work.
‣ Create branded content, get sponsorships, etc..
‣ Keep composing and writing, and look for a studio to record my music
Long Term: 204
0
• Be a recognized singer and make a living from my music.
• To create a safe learning and support space for people who want to build a path into
the music industry.
• Release albums and go on tour.
‣ Getting signed to a label, sending my work to them, and sharing my music
with the contacts already made.
‣ Seek the necessary resources and knowledge to carry out the project. Look
for investors, or people in the industry who want to collaborate.

5. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Presentation Software
SOFT
HARD
Novice / Adept / Expert
Information Retrieval or Search Software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Time Management Novice / Adept / Expert
Video Creation and Editing Software
SOFT
HARD
Novice / Adept / Expert
Analytical or Scienti
fi
c Software Novice / Adept / Expert
Active learning Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert

6. I help the audience feel entertained and called to
action because I create innovative, entertaining,
and enjoyable content, but most importantly,
interactive content that keeps the audience
connected and sharing their voices with us and
with the world.
PROMISE

7. CREDENTIALS
Industry Experience
:
• Music Streamer (online concerts). Sessions Live
(2021)
Education:
• Intensive English Course Completed, Full Sail
University.
• Contemporary and R&B Singing Course
Completed, Escuela de Musica Triada.
• Music Business, B.S., Full Sail University (Exp. 2024)
• NCSC Member. (2022-Present)
Volunteer Wor
k
• Photograph of AQ Sport Agency baseball players
competing for Venezuela in the U12 Baseball
Pan American Championships in 2018 in
Aguascalientes, Mexico.

8. BRAND POSITION
For the recruiters who work within the digital marketing area in the
music industry, I create a social media environment of innovation,
entertainment, inclusion, and creativity, creating content that feels
safe and unique, following trends without losing the essence of who
we are, and keeping the audience engaged and interacting to
fi
nd out
what they want to see in order to keep them satis
fi
ed and attract new
audiences.
DANI

9. NETWORKING &
MARKETING
Industry Events & Organization
s
• Next Gen U Student Summit
‣ February 15-16 | Online
• How to succeed in the music industry
‣ May 27 | Online
• Make Music Your Business
‣ March 16 | Online
Digital Marketing
• Primary Content: Normal and branded content, posts, stories,
Polls, etc.
• Primary Tools: Social media platforms such as Instagram and
TikTok are essential. Creating posts ad videos of 10 seconds to
secure views.
• Website: I would use it as a professional platform with which I
would make contact with people in the industry to share what I do.
Also, I would share the website on my social networks to advertise it
and gain views and interactions.

10. PROFESSIONAL DEVELOPMENT
Mentor
• It must be someone who has experience on the music
business path, but who loves music as much as I do.
Someone who has experience in the creative
fi
eld of
music, as well as digital marketing, focusing on the music
industry and artists. 2023-2024.
Formal Education
• Digital Marketing Certi
fi
cation Online
Technical Skills
• Pro Tools 2021 Essential Training: 101 The Basics -
LinkedIn learning, July 2023
• Become A Video Editor - LinkedIn Learning, August,
2023
• Marketing Analytics: Setting and Measuring KPI’s -
LinkedIn learning, March, 2023
Soft Skills
• Become a Project Manager- LinkedIn Learning, April,
2023
• Critical Thinking - LinkedIn learning, June, 2023
• Public Speaking Foundations - LinkedIn learning,
July,2023

11. Daniela
Today, managing social media while keeping it trending,
innovative, and creative without losing the fundamental essence of the
account is very dif
fi
cult. What I do is create content that is innovative and
entertaining while remaining focused on current trends without losing personality. In fact, that's what I
do on a daily basis with my social networks: connecting and engaging with my audience through
interactive content (such as polls or question boxes), so I know what they want to see and create
content based on that data, along with current trends, and add my spark and personality to make it
personal and unique.
“

12. REFERENCES
7 Digital Marketing Channels: What Works for Your Users?
[Photograph] (June 22, 2022) Retrieved from https://
www.springboard.com/blog/business-and-marketing/digital-
marketing-channels/
Advertising and Promotions Managers.(2022). ONet OnLine.
Retrieved from https://www.onetonline.org/link/summary/
11-2011.00
Bergells, L. (July 27, 2018) Public Speaking Foundations. LinkedIn
Learning. Retrieved from https://www.linkedin.com/learning/
public-speaking-foundations-2018
Biafore, B. McGannon, B. Stanton, D. Rose, D. Katsimtseva, N. (n.d)
LinkedIn Learning. Retrieved from https://www.linkedin.com/
learning/paths/become-a-project-manager
Cook, F. (May 21, 2019) Pro Tools 2021 Essential Training: 101 The
Basics. LinkedIn Learning. Retrieved from https://
www.linkedin.com/learning/pro-tools-2021-essential-training-101-
the-basics
Events. (2023). Music Business Association. Retrieved from https://
musicbiz.org/events/
Figliuolo, M. (October 6, 2020). Critical Thinking. LinkedIn
Learning. Retrieved from https://www.linkedin.com/learning/
critical-thinking
Garrot, R. Kennedy, A. Hollyn, N.(n.d). Become a Video Editor.
LinkedIn Learning. https://www.linkedin.com/learning/paths/
become-a-video-editor
How to Become a Successful Video Content Creator. [Photograph]
(May 9, 2022) Retrieved from https://bernardmarr.com/how-to-
become-a-successful-video-content-creator-insights-from-kallmekris/
Juth, T. (2023). How to succeed in the Music Industry. Thomas Juth.
Retrieved from https://www.thomasjuth.com/event-details-
registration/how-to-suceed-in-the-music-industry
Make Music Your Business. Free Webinar. Retrieved from https://
www.eventbrite.com/e/make-music-your-business-
tickets-423479617937
Taylor, M. (April 20, 2020) Marketing Analytics: Setting and
Measuring KPIs. LinkedIn Learning. Retrieved from https://
www.linkedin.com/learning/marketing-analytics-setting-and-
measuring-kpis-2