Three Ways to Use LinkedIn for Professional Success
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This document provides an overview of how to use LinkedIn effectively, including summarizing what LinkedIn is, how to build your personal brand through your profile, how to make professional connections, and how to promote yourself, your company, or causes through publishing on LinkedIn. Key topics covered include personalizing your profile, getting recommendations, using skills and endorsements, making different types of connections, participating in groups, and publishing various types of content on LinkedIn. The document emphasizes presenting an authentic personal brand and engaging with your connections on LinkedIn.
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Three Ways to Use LinkedIn for Professional Success
- 1. Tweet about this! #PWN Follow @PWG_CostaRica Professional Women's Network of Costa Rica
- 2. YOU TELL ME
- 3. LET’S DIG IN TO LINKEDIN What Is Linkedin? Using Your Profile To Present Your Personal Brand Making Connections Promoting You, Your Company, Your Cause Through Publishing
- 4. LET’S DIG IN TO LINKEDIN What Is Linkedin? Using Your Profile To Present Your Personal Brand Making Connections Promoting You, Your Company, Your Cause Through Publishing
- 6. WHAT IS LINKEDIN? “Think Facebook, but with a more professional feel and a ton more features.” - Hubspot FACEBOOK 1.55 billion TWITTER 320 million LINKEDIN 400 million # OF ACTIVE USERS
- 7. WHAT IS LINKEDIN? Source: B2B Marketing 2016 Benchmarks, Budgets, and Trends—North America, Content Marketing Institute/ Marketing Profs. TWITTER 55% LINKEDIN 66% B2B EFFECTIVENESS YOUTUBE 51%
- 8. BIGGEST MYTH ABOUT LINKEDIN
- 9. Job Seekers Consultants WHO CAN BENEFIT FROM LINKEDIN? Biz Owners Recruiters
- 10. ROBYN’S STORY * Results may vary. The more you put in, the more you get out of it! RELATIONSHIPS WRITING LEADERSHIP BEING NOTICED HELPING OTHERS http://blog.linkedin.com/2012/10/25/unexpected-journey/
- 11. MY STORY CAREER CHANGES SHOWCASE MY WORK STAY CURRENT
- 12. IT’S SOCIAL MEDIA – ENGAGE!
- 13. LET’S DIG IN TO LINKEDIN What Is Linkedin? Using Your Profile To Present Your Personal Brand Making Connections Promoting You, Your Company, Your Cause Through Publishing
- 15. YOUR PROFILE
- 16. PERSONAL BRAND Personal branding is essentially the of in the mind of others about an individual, group or organization. ongoing process establishing an impression Source: Wikipedia
- 18. PERSONAL BRAND
- 19. The foundation of personal branding rests on authenticity: The ability to tap into your genuine, humble, and individual human qualities from which your identity, personality, and character stem. – Lida Citroen PERSONAL BRAND
- 21. • Photo • Title/headline • Summary • Experience • Blog posts • Multimedia • Organizations • Publications • Skills • Education • Interests • Honors & Awards • Certifications • Recommendations • Groups • Language • Volunteering • Courses • Projects • Test Scores • Patents • Advice for Contacting WHAT CAN YOU ADD TO YOUR PROFILE?
- 22. • Photo • Title/Headline • Summary • Experience • Blog posts • Multimedia • Organizations • Publications • Skills • Education • Interests • Honors & Awards • Certifications • Recommendations • Groups • Language • Volunteering • Courses • Projects • Test Scores • Patents • Advice for Contacting THE MOST IMPORTANT
- 23. • Photo • Title/Headline • Summary • Experience • Blog posts • Multimedia • Organizations • Publications • Skills • Education • Interests • Honors & Awards • Certifications • Recommendations • Groups • Language • Volunteering • Courses • Projects • Test Scores • Patents • Advice for Contacting HIGHLY RECOMMENDED – FINISHING TOUCHES
- 24. HEY NOW, YOU’RE AN ALL STAR
- 25. LET’S LOOK AT SOME HEADLINES
- 26. IF YOU WANT TO BE FOUND – THINK KEYWORDS
- 27. KEYWORDS!
- 29. SUMMARY -> WHAT VOICE? Advocates for third person (“Danielle Hart is…”): • Traditional resume style • Can feel more powerful and influential • Easier for someone else to talk you up Advocates for first person (“I am…”): • Third person can be impersonal or seem arrogant • More social, more relatable • More like meeting someone at a networking event
- 30. YOUR PHOTO
- 32. RECOMMENDATIONS
- 33. RECOMMENDATIONS: CREDIBILITY, “SOCIAL PROOF”
- 34. ASKING FOR RECOMMENDATIONS CUSTOMIZE! • Be friendly & appreciative • Provide example or key points • Offer to reciprocate
- 39. MULTIMEDIA
- 40. LET’S DIG IN TO LINKEDIN What Is Linkedin? Using Your Profile To Present Your Personal Brand Making Connections Promoting You, Your Company, Your Cause Through Publishing
- 42. WHO MIGHT BE CONNECTIONS FOR YOU?
- 43. MY NETWORK MENU
- 44. MAKING CONNECTIONS VIA EMAIL
- 45. CONNECTIONS IN YOUR NEWS FEED
- 47. MAKING CONNECTIONS VIA INTRODUCTIONS ASK FOR INTRODUCTION
- 48. MAKING CONNECTIONS VIA INMAIL MUST UPGRADE TO PREMIUM ACCOUNT
- 50. LINKEDIN ETIQUETTE TAILOR THE MESSAGE
- 52. GROUPS INTERESTS MENU -> GROUPS
- 53. PARTICIPATE IN YOUR GROUPS… OR LEAD!
- 54. LION: LINKEDIN OPEN NETWORKER
- 55. LINKEDIN IS THE NEW ROLODEX
- 56. CONNECTION RELATIONSHIP MANAGEMENT ADD DETAILS TO CONNECTIONS In other words, stay connected
- 57. LET’S DIG IN TO LINKEDIN What Is Linkedin? Using Your Profile To Present Your Personal Brand Making Connections Promoting You, Your Company, Your Cause Through Publishing
- 59. WHAT CONTENT DO LINKEDIN FOLKS WANT? • Informative • Useful • Interesting • Relevant to their work / profession • Industry insights and trends
- 60. IN THE NEWS FEED @Mention
- 62. LONG FORM – LINKEDIN PULSE
- 63. PUBLISHING A POST - TAGS
- 64. SHOWS UP IN NOTIFICATIONS
- 65. LINKEDIN PULSE EMAIL NEWSLETTER
- 66. PARTICIPATE IN GROUPS SHARE YOUR PULSE POST COMMENT ON OTHERS
- 67. PUBLISHING TIPS • Ok to duplicate content that’s on your website or blog • Provocative / controversial topics and titles are popular • Can also promote events • Remember: PERSONAL BRAND and AUTHENTICITY
- 68. LET’S DIG IN TO LINKEDIN What Is Linkedin? Using Your Profile To Present Your Personal Brand Making Connections Promoting You, Your Company, Your Cause Through Publishing
- 69. REMEMBER…LINKEDIN IS… • Not just a site for your resume, it’s a mini-website, functional rolodex, and publishing (blogging) tool all-in- one. • Not just for job seekers. Consultants, business owners… anyone looking for partners, vendors, new employees, and B2B clients can take advantage of LinkedIn. • SOCIAL media. Create connections and stay connected. Share, like, comment, congratulate!
Notas del editor
- Thank you so much for the introduction!
- Ask questions of the audience for engagement and to set expectations Do you have an account on LinkedIn? Raise your hand. Raise your hand if you are a LinkedIn All Star (that’s a LinkedIn term – if you don’t know what it is, don’t worry we will talk about it) Opposite end of the spectrum – Raise your hand if you have an account, maybe you’ve put in some information, nothing else The rest of you, somewhere in the middle Everyone will get something out of this presentation – a gem or two
- Here’s our agenda today – this is what I’m going to talk about - Focus on your individual profile, not company pages. That really is the first step – you need to be on LinkedIn in order to have a company page, so you want to optimize that part first. - Not going to do a step by step on how to make edits – lots of tutorials out there to help you do that. Resources in your handout - Focus on the bigger concepts, so when you’re ready to get in there and make the changes, you’ll have a good plan
- LinkedIn is a social media site dedicated to the business community. While Facebook is more of a personal and consumer platform, LinkedIn has become THE social media platform for professionals. They are constantly expanding features and services so you can grow and expand with them. http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/6/ http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/12/ https://press.linkedin.com/about-linkedin
- If you are B2B – you have products or services for businesses (rather than consumers), LinkedIn may be the best platform for you. Study by Content Marketing Institute & Marketing Profs Study ranked LinkedIN as the most effective social media platform for B2B marketing Followed by Twitter and YouTube. Slideshare was #4 (a LinkedIn site) and Facebook down at #5.
- Biggest myth about LinkedIn: It’s a resume site! Profile is not just a resume – so much more. Mini-website for you. Place to establish and present your personal brand.
- LinkedIn gets the reputation for being a resume site. In other words, you’re only going to use it if you need to find a job or you need to find someone for a job. Yes, for sure it’s great for job seekers and recruiters But, it’s also a great place for consultants. If you work with businesses, this is your place to advertise your services. You might not even need a website with all you can add to LinkedIn. Business owners – B2B – as we saw, it’s a great place to market your business.
- Robyn has been a teacher all her life Decided with the state of education she wanted to make a change In 2011 she became very active on LinkedIn Relationships – how did we find people before linkedIn? Call the company? Still couldn’t get any info about them. Writing – found her passion and used LinkedIn publishing tools, found a wide audience Leadership – started a group for ESL/Bilingual teachers Being Noticed – through writing and the group began to be noticed, opportunities like interviews, presentations started popping up. So much faster and more control than traditional publishing. Helping Others – Mentoring, help others find jobs, etc.
- We’ll talk about making connections later, but what’s the first thing someone will do when you reach out to make a connection? Review your profile.
- Personal branding is essentially the ongoing process of establishing an impression in the mind of others about an individual, group or organization. (Wikipedia) AUTHENTICITY - The foundation of personal branding rests on authenticity: The ability to tap into your genuine, humble, and individual human qualities from which your identity, personality, and character stem. – Lida Citroen Values, Passions, Traits Vision for your career Consistent, Creative, Memorable, and Credible https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/
- Personal branding is essentially the ongoing process of establishing an impression in the mind of others about an individual, group or organization. (Wikipedia) AUTHENTICITY - The foundation of personal branding rests on authenticity: The ability to tap into your genuine, humble, and individual human qualities from which your identity, personality, and character stem. – Lida Citroen Values, Passions, Traits Vision for your career Consistent, Creative, Memorable, and Credible https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/
- You’re going to see a lot of people on LinkedIn who do not seem authentic. Sales tactics, hard sell – if that’s you, own it. If it’s not you, be you.
- I have a resource on the hand out from Quick Sprout about how to develop your personal brand.
- Remember I said that LinkedIn is not just a resume. It’s a mini-website where you can really package yourself.
- Remember I said that LinkedIn is not just a resume. It’s a mini-website where you can really package yourself.
- Remember I said that LinkedIn is not just a resume. It’s a mini-website where you can really package yourself.
- No right or wrong answer here!
- This is social media, people! Keywords! -> Handout activity
- This is social media, people! Keywords! -> Handout activity
- Not just a restatement of your experience Remember values, traits, passions Career vision Authenticity
- Recommendations -> credibility, “social proof”
- Recommendations -> credibility, “social proof”
- Recommendations -> credibility, “social proof”
- Multimedia – scary maybe? But also the creative part!
- Etiquette – the rules of engagement Know the email Personalize the message Two examples, walk up to someone and say “I’d like to add you to my professional network on LinkedIn.” Vs. “Hi X, So great to meet you at the Professional Women’s Group on Saturday! The food at Tin Jo is always so great. And that speaker sure was insightful. I’d love to stay connected. If there’s any way I can help you in your professional pursuits, let me know!” Read their profile and comment on something, a shared interest.
- Etiquette – the rules of engagement Know the email Personalize the message Two examples, walk up to someone and say “I’d like to add you to my professional network on LinkedIn.” Vs. “Hi X, So great to meet you at the Professional Women’s Group on Saturday! The food at Tin Jo is always so great. And that speaker sure was insightful. I’d love to stay connected. If there’s any way I can help you in your professional pursuits, let me know!” Read their profile and comment on something, a shared interest.
- Short form – curated content Shows you are someone staying on top of latest news You can add your own commentary, start a discussion as you post Long form – LinkedIn Pulse https://help.linkedin.com/app/answers/detail/a_id/47445/~/long-form-posts-on-linkedin---overview Anyone can publish Group activity -> Think of 5 pulse post topics
- AUTHENTICITY – finding your voice. Tone? Serious, humorous, warm and friendly, rapid fire? Should be reflective of you and also a good fit for your industry.
- LinkedIn is not just a place to stick your resume or where you go if you need to find a job. It’s for networking, finding opportunities and synergies in countless ways, and promoting your personal brand and expertise. Be authentic. The people who get the most out of LinkedIn are real people connecting with real people.