This document provides an overview of different types of advertising and examples of each type. It discusses newspaper, magazine, radio, television, outdoor, door-to-door, media, guerrilla, online, print, broadcast, mobile, packaging, and product placement advertising. It also covers design contexts, constraints, and communication strategies in advertising.

1. Advertising

2. Types of
Advertising
Newspaper articles,
advertisements, free
magazines.
Magazines, articles, buy products from
the magazine, before + after pictures
(weight loss).
Radio, adverts
(promote
products/events),
special guests to
promote something.
Television, adverts, special guests
on talk shows, subliminal
messages.
Outdoor, posters on buses, billboards. Door to door, posters and leaflets
through doors, free magazines.
Media, product
placement, social
media (eg.
facebook, twitter,
instagram), pop
ups, email
promotions.
Guerrilla advertising,
stickers on lamp
post, low budget
(murals, posters,
stuff to catch
people’s attention in
public)

3. Online Advertising
Examples
Online advertising is a cheap and efficient way
to advertise your productevent. Millions of
people go online everyday, so the chances of
people seeing your advert is quite high. Some
examples of online advertising are: Facebook
ads, ads suggested by google from your search,
ads on clothesshoesaccessoryluxury websites
and emails sent to your inbox to promote a
product you may be interested in from previous
viewings.

4. Print Advertising
Examples
Print Advertising is used to catch people’s
attention when walking in the streets and on
their way to work. This way of advertising sticks
in people’s minds, and if they see a billboard or
poster everyday on their way to work, when they
need a product like that it will be the first brand
that they think of.

5. Guerrilla
Advertising
Examples
Guerrilla Advertising is a strategy designed for
businesses to promote events/products in an
inexpensive way. Independant companies
usually use this way of advertising as they
generally have a low budget to advertise their
product/ event to ensure their profit stays high.

6. Broadcast
Advertising
Examples
Broadcast Advertising is a popular advertising
medium. It consists of TV, radio and Internet.
Radio ads stick in the listener's head after
several times of hearing it, which is why there
are so many advert breaks as the company will
pay for multiple airings of their advert. Internet
marketing can annoy some viewers which is
why the ethics involved are important. Some
examples of this, are banner ads, email
marketing and ads on search engine results.

7. Outdoor
Advertising
Examples
Outdoor Marketing is an easy way of advertising
your product/event. Seeing the advertisement
several times will make it easier to remember.
Examples of this are: posters on bus stops, the
sides of buses and billboards.

8. Product Placement
Advertising
Examples
Product placement advertising, is used in
television and film. An example of this is all
characters in a film, using iPhones so that
viewers will want to have an iPhone to be like
the people on the film. Company’s pay lots of
money for this to happen.

9. Mobile
Advertising
Examples
Form of advertising via phones. Everybody in
today’s society uses a phone, so this way of
marketing takes up a huge part or promoting
your product/event. Pop ups, ads on social
media, emails are all apart of mobile marketing.

10. Packaging
Advertising
Examples
Packaging Marketing is used in everyday life. If
a product’s packaging looks aesthetically
pleasing, then more people will want to buy it.
Examples of this are: Nike, Apple, JD,
Converse, Vans and other food packagings.

11. Design Contexts
Information needed for an advert is what it is, how much it is and why it’s good.
Appealing to the target audience would have to be taken into consideration so that
the advert appeals to the people the product is made for. Messages about the
product should also be relevant, as well as the audience and product in terms of
the brief.

12. Constraints in Advertising
Law - must abide by the laws. Certain products can’t be advertised at all, or are
restricted such as alcohol and tobacco. You also can’t make untrue claims about
another product.
Money - if your budget is limited, guerrilla advertising would be more efficient than
a TV ad.
Ethics - make sure advertisement isn’t distasteful and don’t fit the product’s profile
so it doesn’t affect a vulnerable person.

13. Communications in Advertising
This advert uses the Empathy Strategy, to make people sorry for
the polar bears who are crying over the melting ice caps which
are their homes. This advert is about global warming, and shows
people how it would affect animals and their habitats,so that it
pulls at people’s heart strings and makes them want to donate
their money to help save polar bear’s habitats.

14. Communication in Advertising
This advert uses the comparison strategy to show that
Asda is better than tescos and has more frozen products
that are cheaper. This would make people want to shop at
Asda instead of Tescos so they spend less on their
shopping.

15. Mental Health Ads