Presentation introducing social media strategy, introducing how I first got into social media and tips on how to make social media work for your business!
7. Social Media Defined : “ Social media is an umbrella term referring to websites that allow the user to create, edit and upload information that may be accessed/ viewed by www users.
15. One thing to remember is that blogs are so much more than just text. What Southwest does best is mix up their media. They use written articles, videos, photos, polls and surveys to capture the interest of their many readers. They often lead with images to draw in the reader, a great strategy for any business blog
41. No experience No Credibility No product No customers Research + Product Positioning + Real Life Examples + KYC + Monitoring & Evaluation = Success Creative Experimenter: NOTHING TO LOSE Customer you tube contest Information sharing Random thoughts Partnering with bloggers
42. Be bold with Calls to Action on Facebook. Ask and you Shall Receive.
Each Project has a clear business objective We can measure each project’s objective with existing metrics:
July 13 – August 13 2011 – 931,000 page views 2500 costumes sold – in 1 week. Online sales – 1 hour. Hair It Is – busiest sales days are days the page is updated