1. Analyse Promotional Package
To beginwiththe posterof “Insidious” featuresthe same staractor on the cover(Ty Simpkins).This
helpstodisplaythatthisactor is a maincharacter in the film.Furthermore the coloursof the poster
match those displayedinthe film trailer.Forexample inthisscreenshotaprominentcolourisapale
greytinge that seemstowashthroughoutthis entire shot.The same type of colouringcanbe seenin
the poster.Thiscreatesa consistencytothe lookof the filmspromotional material.The similarities
alsosubtly helpthe audience recognise the filmspromotionalmaterialalongwiththe typography
itself.
Pale greycolour.
One of the maincharacters inthe
film.
Same fontusedintrailer.
Use of a prominentlineinthe
trailer.
Same use of setting.
The same pale greytinge

2. The postertiesitself furthertothe filmwithitsuse of font.The linesonthe posterthatread “From
the makersof paranormal activity”,“Fromthe directorsof Saw” and“a JamesWan film”all use the
same fontthat is displayedhere inthe trailer.
The posteralso usesthe tag line “it’snotthe house that’shaunted”.Thisisa pivotal line inthe trailer
and film,itsinclusiononthe posterstrikesasense of mysteryandfearinthose whosee the trailer
and poster.Thisreactionmaycause themto go and see the film. The posteralsousesthe same
settingtorelate itto the film.Once againthisjustcreatesa consistencybetweenthe twomediums.
The same settingfeaturedinthe
poster.
Thisis the same fontthat was used
inthe trailer.

3. A maincharacter forminsidiousisfeaturedonthe frontcover;like the posterthisusesamain
character fromthe filmtoindicate hisimportance tothe film. The same greytinge hasbeenusedon
the mainimage,thishelpsthe magazine covertorelate tothe posterand filmtrailerastheyall use
the same colour scheme ontheirshots. A similarif notthe same font that says “insidious”hasbeen
usedon the magazine and inthe trailer,thisisanotherfactor that connectsthe three materials.A
small degree of redcan be seeninthe trailer.Thiscolourisreplicatedinthe “Insidious”textonthe
magazine.
Character fromfilmsusedasmain
frontcover image. Grey tinge usedonthisimage.
This isthe same font thatwas used
on the posterand trailer.
The colourredis alsousedinthe
trailer.