Librarian 1 will be responsible for coordinating the visits to the three libraries and compiling a report of their findings. This will be completed by March 2014. Step #2: A survey will be distributed to senior patrons of the Cerritos Library to gain input as to what they would like to see included in the senior center.

1. Background of the Cerritos Public Library Used for the Strategic Plan:
1. Name of Library the team used for the Strategic Plan: The Cerritos Public Library
2. City and State of the Library: Cerritos, CA
3. Name of Team Member working in Library: Eric Cardoso
Library Title of Team Member: Library Clerk
4. Name of Director or Librarian contacted for permission to use the Library for LIBR 204
Strategic Plan Project: Donald Buckley
Will your Strategic Plan be shared with the Library? Yes
Comments? The City Librarian, Donald Buckley was enthusiastic about the
project so we, as a team, think it is only appropriate to share our strategic plan with him.
5. Did Library allow access to documents in the Library (i.e. budget, their strategic plan)?
We did not have access to the current budget or a strategic plan from the library.
However, the 2010 budget for the library was available online.
6. Or, did you only have access to Library information from Internet resources.
Mainly from internet resources, but also some direct input from our team member who
works at the library.
7. Did you use the existing Vision and Mission statements of the Library or did you alter
the existing statements to match your Action Plans.
We created our own vision and mission statements, as there were no existing
statements.

2. Academic Team #1
Cerritos Public Library
Team Leader: Darcy Cummings
Researcher: Adrienne Domasin
Action Plan Leader #1: Michelle Allen
Action Plan Leader #2: Eric Cardoso
The Cerritos Public Library:
Strategic Plan
Submitted for LIBR 204
On October 28, 2013

3. Section #1 Overview of the Cerritos Public Library:
External Environment:
The Cerritos Public Library (CPL) is located in Cerritos, CA. Cerritos was
originally an agricultural community that was incorporated in 1956 under the name Dairy
Valley. Growing populations changed the city in to a suburban community and the city
name was changed to Cerritos in 1967. Cerritos has a long-standing history of being
progressive and much of the city’s taxes are invested in cultural and community based
services.
The city of Cerritos is currently a medium sized community of 49,041. The
median income per household is $95,797, median age is 44 and average household size
is 3.1 persons. 81.9% of the population owns a home. 36.9% of households have
children under the age of 18 and 38.8% have a person over the age of 65. 92.5% of the
population has completed high school or higher and 48.2% has a Bachelors degree or
higher. All in all it is an affluent community that places great value on its public library as
both an educational institution and a cultural, community oriented institution. A survey
conducted by the city stated that “the most important to residents were ‘operating the
Cerritos Library’, ‘providing educational courses’, ‘operating the Cerritos Senior Center’,
and ‘providing athletic facilities’.” (Retrieved from: http://www.cerritos.us/
GOVERNMENT /pdfs/survey_of_residents.pdf)
Internal Environment:
The original library was built in 1972 and opened to the public on September 17,
1973. The library was re-modeled in 1984 to increase the square footage to 41,500.
Another re-model finished in 2002 further increased the library’s size to an impressive
total area of 82,500 square feet. The library is now home to a huge children’s area that
includes a salt-water aquarium, multiple themed rooms and banquet/conference rooms,
hundreds of computer workstations and high-speed Internet access. The library was
built on “the idea of a great library that would honor the past while embracing the future.”
[Retrieved from: http://menu.ci.cerritos.ca.us/collections/local_history/
cl_libraryHistory.htm]
The CPL has a staff of 65 employees who work in several different departments:
circulation, children’s and adult reference and technical services. There are also library
pages and aides who assist with shelving. The internal governing structure is
hierarchical. The director is the City Librarian. Directly under the City Librarian are two
Librarian 2s: one is in charge of reference and the other is in charge of programs. Then
there are four Librarian 1s. Each Librarian 1 is in charge of a different department:
Children’s, Services (circulation), Systems (technology), and Virtual Services (graphic
design). Supporting staff include Library Assistants who are in charge of ordering and
removing items in the collections and Library Pages who assist with shelving duties.
The staff is required to attend a yearly customer service training seminar.
The CPL is part of the Metropolitan Cooperation Library System that expands its
collection through interlibrary loan with 26 other libraries. The CPL is also an affiliate of
the Smithsonian Institute, which aids in its exhibits. The library is not part of the Los
Angeles County library system, a deliberate choice, and is funded by Cerrito taxpayers
as well as funding from individual donors and the Friends of the Library organization.
The CPL’s main user base are residents of Cerritos, however some non-
residents also use the facilities and tourists come to visit the library and see its state of
the art architecture and artwork displays. A large part of the library is dedicated to the

4. children’s section and there are 7,976 borrowers ages 0-14. The Teen Center is also
very popular and is a local hangout/study area for many teenagers after school.
The 2010 budget for the CPL was $5,217,365 for total operating income and
$4,799,280 for total operating expenditures. The following is a breakdown of the total
operating expenditures:
Salaries and Benefits: $4,068,930
E-Materials: $125,700
Print Materials: $282,965
Other Materials: $40,676
Preservation Materials: $1,949
Other Operating Expenses: $281,009
Section #2 Mission and Vision Statements:
Mission Statement:
The CPL is committed to engaging the talents, skills and general knowledge
seeking of our daily visitors. The CPL is dedicated to providing free and open access to
materials, information, resources and technology to further the education, either
personal or academic, of our community residents.
Vision Statement:
The CPL will continue to be an integral gateway by which our community may
access information, further their education and come together to exchange ideas in a
relaxing yet engaging environment. The CPL is committed to meeting the changing
needs of our community by providing the latest tools offered by technological
advancement.
Section #3 SWOT:
Strengths:
 E-resource (e-books, databases, etc.) and technology continue to be updated.
 Community based programs including a teen and children’s center.
 Community based funding through donors, friends of the family and taxpayers.
 Physical space and technology meets the needs of the community.
 Informed, helpful and friendly staff available 7 days a week.
Weaknesses:
 Library card required and is $100 for non-residents.
 The website and some internal technology needs to be updated.
 Noise levels are high and can be disruptive, especially in the teen center during
after school hours.
 Conflict over whether the library has become more of a tourist attraction than a
place for information and education
 Conflict over traditional print materials vs. integration of new technology.
Opportunities:
 Additional funding from friends of the CPL and new individual donors
 Senior center for older patrons that are easily disturbed by the noisier areas of
the library
 Marketing to increase the tourist attraction aspects of the library
 New programs for the community to inspire more patronage.
 Updating the website to increase online patronage
Threats:

5.  City, State and Federal budget cuts
 Technological advancement and the inability to keep up.
 Workforce issues: i.e. not enough trained librarians or lack of budget to employ
enough people to meet the community needs of the library.
 Competition: The Downey Library and other area libraries, Internet access from
home to other resources, etc.
 Property damage from earthquakes.
Section #4 Strategic Outcomes and Strategies:
Strategic Outcomes:
1. Materials to meet our users’ needs.
2. Programs to support and enrich the community.
3. Services that reflect and meet our users’ needs.
4. Helping the children and young adults of our community to succeed.
5. Innovative and creative new ways to provide the best possible service to our
users.
6. Consistent availability of resources both within the library and via the library
website.
7. Keeping library services free to residents.
8. Maintain a well-informed and educated staff to meet our users’ needs.
Strategies and Support Statements:
Strategy Area #1: Technology
Supporting Statement: We will keep our technology up to date and in good condition to
the best of our ability.
Strategy Area #2: Staffing & Employee Development
Supporting Statement: We will train and educate our staff to meet the diverse needs of
our users.
Strategy Area #3: Community Support & Enrichment
Supporting Statement: We will continue to be an integral part of our community and
provide programs and outreach services to not only meet the needs of our community,
but to enrich the lives of our community members.
Strategy Area #4: Collections & Materials
Supporting Statement: We will continue to update both our print and electronic
collections and materials based on the evolving needs of our users.
Section # 5: Action Plan
Action Plan 1: Website Update
Action Plan Leader’s Name: Michelle Allen
Rationale:
To hire a “Web Designer” that would be responsible for recreating the layout and overall
look of the library’s website. He or she would design a website that will be more user-
friendly, providing a virtual experience to allow patrons the ability to access all of the

6. features of the library database without having to step foot inside the actual library.
Additional features will include a Learning Management System (LMS), which will allow
users to set up profiles, connect with other patrons, and check out e-books for use with
their digital devices. Library staff will be available via chat, email and web conferencing
for assistance.
Steps:
1: A survey will be conducted to understand what is working well with the current
website and what users would like to see improved, added, or removed. Survey Monkey
will be used for this purpose.
2. At the same time the survey is being conducted, the position for a web designer will
be posted in the library, in the newspaper, and on other applicable posting locations
such as Careerbuilder.com and Indeed.com.
3. Once the position is filled, the web designer will have a contract of two years in which
he or she will take the feedback collected from the surveys, meet with library staff, and
complete the task of recreating the website to improve the layout, user-interface, and
incorporate the Learning Management System.
Timeline: January 2014 – January 2016
January 2014: A survey will be conducted, using Survey Monkey, for a time period of
one month. The head librarian will be responsible for selecting an associate librarian to
set up the survey and collect the results. A job posting will be created by the head
librarian and recruitment for the web designer will take place. The head librarian will be
responsible for interviewing and hiring the individual.
Once a Web Designer is hired, the following timeline will begin:
February 2014 – April 2014: The Web Designer will meet with staff and patrons to
analyze feedback collected from the survey. This will give the Web Designer a solid
understanding of what changes need to be made. He/she will become familiar with the
compatibility requirements of the current database(s) utilized by the library. This
information will be necessary when researching LMS options.
May 2014 – August 2014: The Web Designer will do research for a compatible LMS
system over the course of four months. He/she will also research what other libraries in
the area are offering, to ensure the Cerritos Library is providing the most innovative and
useful features to the community and its patrons.
September 2014 – February 2015: These six months will be used by the Web Designer
to rebuild the website. The current website will remain up and running with no
interruption to users. A group of 20 volunteers will be selected by the library staff during
the final two months of this time period. The volunteers will be necessary for beta testing
the site once it is ready to be launched and will consist of both current library patrons
and community members referred by library patrons.
March 2015- June 2015: The new site is soft launched by the Web Designer for beta
testing. Library staff, as well as the volunteer pool, will each spend an hour a day/5 days
a week, using the new site for the purpose of finding bugs, errors and to test overall
usability. Note: the first month will only be the library staff testing the site. The volunteer
pool will test the other 65 days, for a total of 1300 hours of testing. The current website

7. will continue to remain up and running without interruption to users.
July 2015 – October 2015: Any and all issues discovered with the site during the testing
phase are resolved by the Web Designer. Further testing will be done by the Web
Designer. The site will be ready to go live by the end of October. Again, the current
website will remain up and running without interruption to users.
November 2015 – January 2016: The new site is launched to all users. The old site will
be disabled as of December 2015. November will have the two sites coexisting to allow
for an easier transition and to reduce potential anxiety of users. The Web Designer will
remain on staff through the end of January, 2016 to assist with any issues that may
arise. Contract will be complete January 31, 2016. It will be up to the head librarian to
determine if there is a need for a permanent Web Designer position with the library at
this time. If so, the current Web Designer will have the option to join the staff full time.
Budget:
Source of revenue: an elderly citizen by the name of Howard J. Thomas III donated
$165,000 to the library. It was stated that this donation must be used towards
rejuvenating the website to meet the demands of modern day users. Donation will be
allocated in the following manner:
Web Designer salary: $100K for the entire contract.
Volunteers will receive $10/hr ($50 max per week) for the soft launch beta testing. Total
cost for testing: $13K. (Library staff will continue to receive their normal salary: no extra
funds are needed in this budget to compensate them.)
$52K is allocated to the LMS service required. Subscription will cover 5 years (cost of
$10K per year) plus the initial sign-up fee of $2,000.
Evaluation:
Surveys are taken prior to the website being built to ensure it is meeting the needs and
desires of current website users. The website is soft launched and 1300 hours of testing
will occur to insure the site is working before being launched to the general public. The
Web Designer will stay on staff for one month after the launch date to help resolve any
issues that may arise.
Documentation:
Payscale. (2013). Your personal salary report overview: webdesigner. Retrieved from
http://www.payscale.com/mypayscale.aspx
SurveyMonkey. (2013). Create surveys. get answers. Retrieved from
https://www.surveymonkey.com
Learning Management System. (2013). Learning management system. Retrieved from
http://en.wikipedia.org/wiki/Learning_management_system
Action Plan 2: Build a “Senior Center” for the Cerritos Library
Action Plan Leader’s Name: Eric Cardoso

8. Rationale:
To create a “Senior Center” for those visiting the library who are ages 60 and older. This
addition to the library will welcome senior citizens from within as well as outside of the
community to technology that is more user friendly and not overly advanced (i.e. age
specific). Also, this section of the library will include shelves with fiction, science fiction
and mystery subjects that appeal to an older generation. This room will include
computers with basic software that is easy to use. It will give the seniors an opportunity
to work in an area of the library that is quiet and away from noisier social teenagers.
Additionally, basic computer program courses such as Excel, Word, PowerPoint, setting
up an email account, etc., will be offered to those interested. This room will allow senior
citizens to feel less intimidated by more advanced technology. A librarian will be on hand
to help with any technical issues or instruction in addition to the scheduled modules on
technology.
Due to the fact that the city of Cerritos has a high population of senior citizens, the
Cerritos Library decided it would be beneficial to give create a space where they would
feel comfortable and be able to relate to others who have the same interests. Lastly, the
location will have a touch screen OPAC system which is an Online Public Access
Catalogue for those who have skills with higher levels of technology. This gives the area
character and gives access to all types technological comfort levels.
Steps/Timeline/Responsibility:
Step #1: A group of librarians will visit and compare three other libraries that have a
senior center to get an idea as to what is needed and to gain ideas as to what is current,
highly interesting and will attract patrons. Also, the Cerritos librarians acquiring
information can gather information on pricing and how much it will cost the city to add a
space solely for senior citizens.
Timeline: September 2013
Responsibility: Selected members of the library and one member of the friends of the
Cerritos library will do the research and site visits.
Step #2: At the library, a survey for seniors will be conducted. Questions to be asked:
Hobbies, favorite types of books to read, genres, most comfortable level of technology,
etc.
Timeline: October 2013
Responsibility: The communications department will put together the survey and library
staff will have patrons fill out the brief survey upon visiting the library. Surveys are not
required, however, library staff will kindly ask the patron if they are interested.
Step #3: An article will be printed in the Cerritos newsletter inviting residents 60 and
above to attend a meeting at the library to plan and take suggestions from actual senior
citizens. There will be a minimum of three meetings that will help build user needs
information as planning begins.
Timeline: November 2013-December 2013
Responsibility: Meeting #1: City librarian and mayor will listen and record suggestions
given at the meeting. Meeting #2: Some of the designs for the layout of the room have
been sketched out and will be shown on a overhead to give the patrons an idea of how it
will look. More suggestions will be offered and appreciated. Meeting #3: Most of the
furniture will be ordered, the layout will be fully drafted and final comments from the
patrons will be made.

9. Step #4: City has contracted construction staff to begin putting together the “senior
Center.”
Timeline: January 2014-June 2014
Responsibility: The construction staff will work from 8 AM - 4 PM Monday-Friday to begin
getting the senior center constructed. They will paint and layout put up floral wallpaper
giving the room a vintage look as suggested by the senior citizens who attended the
meetings. They will lay hardwood floors to be carpeted over and two pillars in the center
of the room that will include a touch screen for OPAC use. The addition will take 6
months to construct. Shelves will be installed for the new senior collection.
Step #5: Once construction and layout is complete, the furniture will be installed. MIT
staff will begin installing, connecting and testing the 20 P.C. computers to the terminals,
one printer and one photocopier. Also, the touch screens will be placed in the two pillars
in the center of the room.
Timeline: July 2014-August 2014
Responsibility: Head of MIT will assist in connecting computers and testing to ensure the
system runs smoothly. Several tests will be made and each computer will be installed
with the most recent version of Microsoft Office.
Step #6: An article will be printed in the local newspaper promoting grand opening of the
“senior center” and inviting the community to take a first look with a guided tour.
Timeline: September 2014
Responsibility: City counsel and library staff will put together a presentation for the
community announcing the new and nicely furnished senior center. The library staff will
guide patrons through the senior center for the first time.
Budget:
The city of Cerritos, the Cerritos Library and Friends of the Cerritos Library will work in
collaboration to supply the budget for the new senior center. Notable factors of cost are:
construction, furnishing, technology and staffing the senior center. Following is a basic
breakdown of those costs:
 Hours estimated for contracted construction staff: the city will pay the company a flat
rate of $5000 per month.
 For city of Cerritos library staff assisting in implementing and testing technology: 100
hours at $20/ hour total.
 The entire cost for the technology that will be implemented is approximated at
$55,000.
 New staff to be hired for the Cerritos Library to work at the information desk of the
senior center: $13/hour.
 This staff will assist patrons with technological issues as well as locating items in
the senior center
 New furniture for the senior center will cost approximately $30,000.
 This includes couches, chairs shelving and tables for both the lounge area and
computer area
The budget for the entire space area itself will cost $250,000. This number will reflect the
final product. The construction staff will work from 8 AM - 4 PM Monday - Friday. This
time calculated to ensure it will be enough to finish the construction in six months. Hours
could extend or decrease depending on progress.

10. Evaluation:
Statistics will be taken on the amount of people entering the senior center once opened.
Library staff will take note on the peak hours of the senior center.
If the senior center is commonly slow at a certain time, then the library will consider
opening the senior center at it’s busier times depending on budget and staff accordingly.
These statistics will be taken weekly.
Statistics will be noted for check out materials in this section.
What are patrons using the senior center for most? Locating books or computer use?
Staff will note if senior citizens are utilizing more of the P.C. computers or touch screen
OPAC system.
Documentation:
http://www.downeyca.org/services/cs/ss/center/
http://www.cityofsignalhill.org/index.aspx?NID=121
www.cerritos.us/NEWS_INFO/demographics.php#anchor2
Section # 6: Strategic Plan Resource List:
Overview Resources:
Mission Viejo Library
Mission Statement
Source: http://cityofmissionviejo.org/Library/Library.aspx?id=9711
Annotation: This mission statement is aligned with the vision of our library in that
it serves the community and is thinking about how to serve patrons with
information in the future.
Oceanside Public Library
Vision and Mission Statements
Source: http://www.ci.oceanside.ca.us/gov/lib/about/default.asp
Annotation: The OPL’s vision statement demonstrates a willingness to adapt to
the needs of its patrons, which is necessary in the digital age.
Downey Library
Mission Statement
Source: http://www.downeyca.org/services/library/about/default.asp
Annotation: The Downey Library’s mission statement included a list of goals. This
is important because it reveals that the library recognizes its own strengths and
weaknesses and that it is open to change.
Action Plan 1 Resources:
Source: Payscale.com
Annotation: Payscale was the best resource to use to find out salary information for a
web designer in Cerritos, Ca.
Source: surveymonkey.com

11. Annotation: SurveyMonkey is a free online resource to create surveys and easily collect
the responses for the surveys.
Source: http://en.wikipedia.org/wiki/Learning_management_system
Annotation: In order to gain a better understanding of what a learning management
system can do for a library, I used Wikipedia. It provides a general overview of the
various services offered by different LMS providers, and that information was useful to
me when determining what to add to the AP in regards to features of the website.
Action Plan 2 Resources:
Source: http://www.downeyca.org/services/cs/ss/center/
Annotation: To get a better idea as to what a senior center should consist of. The city of
Downey has their own senior center not connected to their city library but it gives an idea
of some of the interests of many senior citizens.
Source: http://www.cityofsignalhill.org/index.aspx?NID=121
Annotation: Talks a little on budget and to, again, see what idea to implement in the
senior center. This site gives some information on how much it may cost.
Source: http://www.cerritos.us/NEWS_INFO/demographics.php#anchor2
Annotation: Demographics of the City of Cerritos. It is important to understand and
know how many senior citizens live in Cerritos to show the importance of adding a senior
center to their library.
SWOT Resources:
Strengths:
1. Website can restrict searches to available items only
Source: http://catalog.ci.cerritos.ca.us/search/X/
Annotation: This is relevant to our library because it is helpful to see numerous books
relevant to your search that actually are available to check out.
2. The library provides users access to eBooks and an eBooks application so that users
can preview items before checking them out.
Source: http://cerritoslibrary.lib.overdrive.com
Annotation: This source aligns with our desire that the library provide patrons with
numerous options in sources.
3.The library focuses on proving community based programs for its patrons.
Source: http://menu.ci.cerritos.ca.us/index.html
Annotation: The library has a teen studio, a conference center, meeting rooms for
events, and a children’s center.
4. The library has won several different awards such as Special Mention Library of the
Year from Library Journal, Best Public Library - Readers’ Digest magazine, Award of
Excellence - American Library Association/ American Institute of Architects.
Source: http://menu.ci.cerritos.ca.us/cl_about.htm
Annotation: This information provided evidence that the library is being recognized
locally and nationwide for the services it provides to its patrons.

12. 5. The College Application assistance is a particularly useful source for parents and
teens alike.
Source: http://menu.ci.cerritos.ca.us/calendar/CALENDAR.pdf
Annotation: This demonstrates that the library is providing valuable services to the
community.
Weaknesses:
1. Events calendar only displays one event at a time
Source: http://menu.ci.cerritos.ca.us
Annotation: The event calendar should allow multiple events to be viewed at once for
ease of access.
2. Databases require a library card to access the information
Source:https://catalog.ci.cerritos.ca.us/validate?url=http%3A%2F%2F0-
www.atozdatabases.com.catalog.ci.cerritos.ca.us%3A80%2F
Annotation: The database should allow visitors the opportunity to view sources that are
available in the library.
3. The website is not intuitive
Source: http://menu.ci.cerritos.ca.us
Annotation: The first page of the website is full of links to pages and displays every
section of the library. The site should allow users to “drill-down” to the page that they are
looking for. In order to do so, the information needs to be re-organized on the site.
4. Patrons need a library card in order to use Wi-Fi.
Source: http://menu.ci.cerritos.ca.us
Annotation: The database should allow visitors the opportunity to use Wi-Fi in a limited
capacity at least.
5. Noise level needs to be better handled.
Source: Eric Cardoso - Cerritos library employees
Annotation: “Aesthetically, the library is beautiful, but many people treat it like a mall. It
needs to be better monitored to keep patrons from distracting others.”
Opportunities:
1. New programs for the community to create more patronage.
Source: http://www.cerritos.us/GOVERNMENT/_pdfs/survey_of_residents.pdf
Annotation: This resource was used to determine what the actual residents of Cerritos
thought were important for their community.
2. Friends of the Cerritos library hold many fundraising campaigns.
Source: http://menu.ci.cerritos.ca.us/cl_friends.htm
Annotation: http://menu.ci.cerritos.ca.us/cl_friends.htm
3. Story times are offered for children, which includes movies, crafts, and sing-alongs.
Source: http://menu.ci.cerritos.ca.us/kids/index.html
Annotation: Children’s programs are important for any library.

13. 4. The library has 88 public Internet based computers for people to browse the Internet
and print documents if necessary.
Source: http://menu.ci.cerritos.ca.us/cl_computers.htm
Annotation: The availability of computers is critical to maintain a library that is useful to
the community.
5. This large library offers space to implement new programs such as literacy programs,
and computer classes.
Source: http://menu.ci.cerritos.ca.us/cc_overview.html
Annotation: Illiteracy is more common in the US than is recognized. It would be a great
service to offer programs to increase literacy, which would hopefully encourage people
who need to learn to read to pursue it. Computer classes would also serve the same
purpose for people who need to learn to use them for their own purposes.
Threats:
1. Federal budget cuts.
Source: http://www.whitehouse.gov/omb/budget
Annotation: The recent government shutdown of October 2013 and the budget crisis
that started in approximately 2008 have caused cuts to all public library funding.
3. Workforce issues.
Source: http://lj.libraryjournal.com/2012/10/placements-and-salaries/2012-
survey/emerging-jobs-new-titles/
Annotation: This sources gives a general idea of the current and future workforce of LIS
professionals.
5. The Downey Library is nearby and emphasizes community programs.
Source: http://www.downeyca.org/services/library/
Annotation: The community needs programs available to them to support their interests
and to inspire new interests.
Additional Sources for the SWOT:
1. Wayland Library Strategic Plan
Source: http://www.waylandlibrary.org/pdf_documents/wfpl_longrangeplan_fy13-18.pdf
Annotation: This resource is an actual strategic plan with a SWOT from the Wayland
Library. It was used as an example for our SWOT and strategic plan.
2. Billings Strategic Plan
Source: http://ci.billings.mt.us/DocumentCenter/Home/View/5112
Annotation: This resource was also an actual strategic plan with a SWOT. It was used
as an example for our SWOT and strategic plan.
3. Woodbury Library Strategic Plan
Source:
http://www.woodburylibrary.org/Woodbury%20Public%20Library%20Strategic%20Plan.
pdf
Annotation: Another example of an actual strategic plan: it was good to compare
different strategic plans from different demographics.

14. 4. Cerritos Library Reviews on Yelp
Source: http://www.yelp.com/biz/cerritos-public-library-cerritos?sort_by=date_desc
Annotation: The Yelp reviews actually proved useful in determining some of the actual
weaknesses for the SWOT from the users’ perspective.
Strategic Outcomes Resources:
1. Library materials will meet our community’s needs and expectations.
A. We will continue to extend our e-materials and print materials based on the evolving
demands of our community.
Source: Mischo, William H. (2001). Library Portals, Simultaneous Search, and Full-Text
Linking Technologies. Science & Technology Libraries. 20 (2-3), 133-147.
Annotation: This source supports the fact that e-materials are becoming increasingly
necessary to serve library patrons in general.
2. Excellence in customer service will ensure patron’s needs are met.
A. We will ensure proper research needs to patrons and provide alternatives and
solutions for all facts of library instruction.
Source: Antell, K., Strothmann, M., Berstler, A., & Nectoux, T. (2013). Should Libraries
Be Run Like Businesses?.Reference & User Services Quarterly, 52(3), 182-185.
Annotation: This source provides insight from various authors about the necessity of
treating patrons like customers in serving their needs.
3. Community programs will engage the interests of our community.
A. We will offer programs that serve the diverse cultural background of our community.
Source: Hui-Yun Sung1, h., & Hepworth, M. (2013). Modelling community engagement
in public libraries. Malaysian Journal Of Library & Information Science, 18(1), 1-13.
Annotation: This source describes integrating meaningful community programs into
libraries.
4. Maintaining current technology will aid our patron's diverse research needs.
A. We will keep our technology updated to ensure systems support efficient research
and data processing needs.
Source: Eva, N., & Nicholson, H. (2011). DO Get Technical! Using Technology in
Library Instruction WILU 2011, Regina, SK. Partnership: The Canadian Journal Of
Library & Information Practice & Research, 6(2), 1-9.
Annotation: This source describes the necessity of updating technology in libraries for
efficiency.
5. Helping children and young adults in our community to succeed as lifetime learners.
A. We will continually assess library materials, programs, and services to support the
needs of the youth.
Source: Nemec-Loise, J. (2013). Everyday Advocacy. Children & Libraries: The Journal
Of The Association For Library Service To Children, 11(2), 57-59.
Annotation: This source describes useful children’s programs in libraries.
Budget Resource:
Source: http://www.library.ca.gov/lds/docs/StatsPub11.pdf

15. Annotation: This document provides the actual budget for the Cerritos library from
2010.