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01 
94% of smartphone users use their 
devices for travel research and 
Copyright © 2014 Dctology – Relaxyz – 3Dtology www.dctology.com www.relaxyz.com www.3dtology.com 
planning 
94% 
business 
travelers 
Amount of users who make 
reservations through smartphones 
leasure travelers 
41% 
30%
2007 
2013 
67% 
33% 
Annual turnover of travel industry in 2012 
made up $162.4 billion, which is 2 times 
of travelers speak 
about the necessity 
of accessibility of 
hotel video content 
81% 55% 
02 
more than in 2007 
while using 
smartphones 
Copyright © 2014 Dctology – Relaxyz – 3Dtology www.dctology.com www.relaxyz.com www.3dtology.com 
specify that 
availability of such 
content affects 
their choice while 
searching for a 
hotel
83% 76% 96% 
03 
of leisure travelers 
plan their vacation in 
advance basing on 
the Internet hotel 
search results 
of business 
travelers plan their 
trip online 
of travelers start 
planning their trip 
from searching hotel 
on the internet 
Copyright © 2014 Dctology – Relaxyz – 3Dtology www.dctology.com www.relaxyz.com www.3dtology.com
04 
Copyright © 2014 Dctology – Relaxyz – 3Dtology www.dctology.com www.relaxyz.com www.3dtology.com 
of users went 
directly to the 
website of the 
restaurant 
of users improve their 
impression about 
brands when they are 
offered progressive 
and convenient 
mobile version of the 
website 
of users claim that 
they were 
searching for the 
restaurant on the 
Internet before 
visiting it

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Infographiks by Dctology

  • 1. 01 94% of smartphone users use their devices for travel research and Copyright © 2014 Dctology – Relaxyz – 3Dtology www.dctology.com www.relaxyz.com www.3dtology.com planning 94% business travelers Amount of users who make reservations through smartphones leasure travelers 41% 30%
  • 2. 2007 2013 67% 33% Annual turnover of travel industry in 2012 made up $162.4 billion, which is 2 times of travelers speak about the necessity of accessibility of hotel video content 81% 55% 02 more than in 2007 while using smartphones Copyright © 2014 Dctology – Relaxyz – 3Dtology www.dctology.com www.relaxyz.com www.3dtology.com specify that availability of such content affects their choice while searching for a hotel
  • 3. 83% 76% 96% 03 of leisure travelers plan their vacation in advance basing on the Internet hotel search results of business travelers plan their trip online of travelers start planning their trip from searching hotel on the internet Copyright © 2014 Dctology – Relaxyz – 3Dtology www.dctology.com www.relaxyz.com www.3dtology.com
  • 4. 04 Copyright © 2014 Dctology – Relaxyz – 3Dtology www.dctology.com www.relaxyz.com www.3dtology.com of users went directly to the website of the restaurant of users improve their impression about brands when they are offered progressive and convenient mobile version of the website of users claim that they were searching for the restaurant on the Internet before visiting it