This document outlines a 7 step process for designing a simple logo: 1) Come up with ideas through brainstorming and mind maps, 2) Make 30-40 sketches without self-censoring, 3) Vectorize selected sketches, 4) Edit and shortlist sketches, 5) Add typography, 6) Finalize the logo design, and 7) Double check for errors or inappropriate elements.

1. Based on a Case Study:
D7 Photo Studio Logo Design
Designing a Simple Logo in 7
Steps
IxDWorks & Tallinn Summer School 2014
Valeria Gasik, Daria Tokranova, Roger Puks
Tuesday, July 29, 14

2. Tuesday, July 29, 14

3. Brainstorm with yourself or the
colleagues
Mind-maps/concept maps
Lists of concepts
Step 1. Coming up
with an idea
Tuesday, July 29, 14

4. Stuff to map:
• Colors
• Emotions
• Level of details
• Message of the logo
• Area of use
• Whatever comes to your mind :)
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5. The more sketches —
the better! (30-40)
No self censoring, sketch and
doodle everything.
(you will edit it later)
Show nothing to the client at
this point.
Step 2. Make sketches
and visualize your
ideas
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6. You should consider:
• Aesthetics and creativity
• Client’s comments and ideas
• Your own ideas
• Current trends of the market
• Deadline
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7. Step 3. Vectorizing logo
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8. Work in progress...
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9. Step 4. Edit and short-list
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10. Step 5. Adding the typography
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11. Step 6. Finalizing the logo
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12. Step 6.1 Still finalizing...
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13. • Hidden words
• Inappropriate visuals
Step 7. Double check!
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14. Tuesday, July 29, 14