Pocket IP, a universal system for the management of intellectual property objects all around the world, was founded by experts in the field of intellectual property law with many years of experience.
The co-founders of Pocket IP have a combined experience of almost 20 years, of which 3 years as owners of their own law firm, Crane IP.
The founders of Pocket IP have experience both as professionals in law firms and as in-house specialists in companies. This allowed us to gain experience and understand the needs of different businesses and different requests for their IP management.
Pocket IP is a system that was created for the lawyers’ own needs and which we would like to have for ourselves. At Crane IP, we have chosen to specialize in serving the needs of customers in multiple countries simultaneously because we understand and have seen for ourselves how convenient it is to manage your IP portfolio through a ‘single window’.
Pocket IP develops this philosophy and, thanks to the addition of IT solutions, removes the need for direct communication with lawyers, providing prompt answers to many questions, automating part of the processes.
Pocket IP was created to solve the problem of the lack of a universal system for managing the intellectual property – there is no longer a need to work in several databases, keep records of objects manually, waste time and money looking for reliable partner lawyers in other countries. All this has already been implemented in Pocket IP by intellectual property specialists for their colleagues from all over the world.
A single online platform will allow to supervise and manage the trademark in one user account, saving time and money for legal services of enterprises, business owners, and law firms serving them.
8. Market
Trademark services
*According to average professional fee requested by lawyers and World Intellectual Property Organization statistics 2020
TAM
€19.7B
SAM
€4.7B
SOM
€47M
First regions to operate
(EU and North America)
9. Monetization - Transactions
Client
POCKET IP
Online application system: everybody wins
Reliable lawyer in other jurisdictions
Immediate fees calculation
Lower fees comparing with market
average
Commission from each order Flow of clients
Automated and unified process of
instructions
Foreign lawyers
10. Monetization – Subscription services
New users and small number of objects - no fees
All-in-one pricing packages
€150-1000 per month
Docketing Monitoring Searching
> 10 objects – from €50 per
month
> 10 requests per day – from €50 per
month
> 2 objects – from €100 per
month
11. Road map
Pre-MVP EU + US databases Europe & China
MVP
2019-21 February 2022 2022 2023
3 trademark databases
3 languages
+ 3 trademark databases
+ 1 language
+ 25 trademark databases
+ 5 languages
155 clients from 33 countries
12. Founders
Elena Polosmak
14 years of experience in IP Law
Ivan Nikitchenko
Andrii Chepurnyi
COO
CEO
CTO
- Online marketer
Experience in project
management, PR, finances
6 years of experience working on IT projects
of different level of complexity
- Front-end developer
- Back-end developer
5 years of experience on legal market
Specializises on sales on international IP
Law market
- UI/UX designer
Team
13. KEEP YOUR INTELLECTUAL PROPERTY IN SAFE
POCKET IP
ivan@pocketip.com
linkedin.com/in/ivan-nikitchenko
+380503869905
15. Competitors
There is no unified integrated online system that solves main issues and works in all countries/regions
Marcaria
Corsearch
TM Cloud
WebTMS
IPfolio
Pocket IP
Registrations
worldwide
Searches and
Monitoring
Docketing
Markify
16. Go-to-Market strategy
We know our clients and their particular needs
Personalized approach
Invitation letter to use Pocket IP to make trademark renewing
fast and cheap
Efficiency of customers acquisition
Trademark portfolio in a country added automatically and is free to use
19. Investments
Funding needed
€220k
- Sales specialists: 1 in 2022 and up to 4 in 2023
- IT specialists: 1 in 2022 and up to 4 in 2023
- Marketing/PR specialists: up to 2 in 2023
20. We are not newcomers
Was made before MVP release
We established own law firm to test business model
One contact point to manage IP portfolio in many countries
Serving clients with network of agents
It works all around the world
21. Easy to scale model
Penetration on a new market with three steps:
Integrate national trademark database
Translate service interface into local language
Add local lawyers to the application system (min. 2)
1.
2.
3.
22. Start of sales: August 2022
Open rate: 49%
Click rate: 5%
- New UI and tools
- Sales EU market
Unsubscribed: 3%
October 2022
23. Road map
Ukraine
WIPO
EUIPO
Currently End of 2022 1st half of 2023
English
Ukrainian
Russian
German
USA
UK
2nd half of 2023
Canada
Turkey
Switzerland
16 EU countries
Italian
French
Turkish
Polish
China
11 EU countries
Chinese
12% of world market 25% 37% 49%
24. Flows of non-resident trademark application between top origins and offices
China
USA
UK
Japan
Germany
Applicant origin IP Office
Other
EUIPO
China
USA
UK
Japan
26. Pre-MVP period
Number of clients:
Total revenue:
2019-2022
29
22
21
10
6
4
6
155
€127k
Clients, geographical
representation in %
27. Managing IP portfolio – how it works
3. Find local
lawyer
4. Updating statuses
and responding in time
5. Docketing all
registrations
6. Monitoring of
using TMs
7. Avoid missing
deadlines & records
Steps should be taken before and after applying for trademark
1. Preliminary
searches
2. Terms
& budget
Log in to my.pocketip.com
28. - Docket hundreds of IP objects properly
- Run searches in separate databases
- Update statuses and monitoring using TMs
- Find lawyers abroad
- Scattered data on procedures and fees
Problems & Solutions
Web-platform solves main problems for IP lawyers, inhouse-lawyers, and management of
companies - managing IP objects worldwide:
- Unified docketing system
- Single search form with integrated databases
- Alerting system
- Online application system
- 24/7 access to all data
Problem Solution
30. Why us
5. IT company with unique solution and deep R&D
4. We automate processes for companies from different sectors of economy
Why we are interested for VCs
2. Easy to scale business model, global focus
1. Proven business model and tight-knit team of diverse specialists
3. Operate on constantly growing market
31. Business Partner
1. Monitoring R&D activities of competitors: notifications on
new trademark and patent applications
2. Monitoring of technologies development and latests trends: notifications
on new patent applications in particular fields
What we offer for Industrial companies
3. New patent applications monitoring for acquiring developments on time