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Similar a Darin Ezra Brand Management Strategy (20)
Darin Ezra Brand Management Strategy
- 12. Independent&Account&Channels&
Independent&and&Nonc
TradiFonal&Accounts&
Independent&accounts&are&an&integral&part&of&the&
retail&landscape&in&most&US&markets.&&These&
accounts&typically&include&independent&grocers,&
convenience&stores&and&gas&staFons.&&These&
locaFons&are&vital&to&most&brands&as&they&
provide&a&quick&route&to&market&and&can&build&
brand&visibility&and&drive&trial.&
Another&important&retail&is&the&“nonctradiFonal”&
segment.&Accounts&in&this&channel&include&
universiFes,&school&districts,&hospitality,&military,&
athleFcs&and&entertainment.&
Power&Brands’&KAM&team&and&sales&personnel&
are&well&versed&in&acFvaFng&these&important&and&
oien&overlooked&retail&channels.&
How&we&execute:&
Power&Brands’&team&of&dedicated&sales&personnel&work&
closely&with&with&our&distributor&partners&to&grow&these&
important&retail&channels;
&
• For&each&brand&we&represent&a&targeted&list&of&accounts&
is&created,&based&on&the&brands’&geographic&and&
demographic&prioriFes&
• We&leverage&our&distributor&relaFonships&to&open&new&
accounts,&execute&markeFng&programs,&and&sell&
incremental&cases&
• We&call&on&our&acFve&accounts&on&a®ular&basis&to&
ensure&our&brands&are&properly&priced,&posiFoned&and&
have&all¤t&pointcofcsale&(POS)&material&
• Our&sales&representaFves&have&specific&objecFves&they&
must&achieve&each&month,&by&brand.&&These&objecFves&
are&how&they&are&evaluated&and&compensated&
12&
- 21. Management&Team&
Darin&Ezra&&
MarFn&Molina&
As&Cocfounder&and&CEO&of&Power&Brands,&Darin&brings&an&
expansive&depth&and&breadth&of&beverage&brand&
management&experience.&Darin&has&managed&and&launched&
dozens&of&beverage&brands&globally.&Recently&heading&up&
the&management&team&that&pioneered&the&awardcwinning&
design&and&successful&naFonal&and&European&launch&of&
Neuro,&(est.&over&$100&million&brand),&and&successfully&
spearheading&the&launch&of&SK&Energy&for&CurFs&Jackson&
(50cCent),&distributed&in&over&50,000&locaFons&naFonwide.&&
MarFn&brings&over&23&years&of&food&&&beverage&markeFng&
experience&with&industry&powerhouses&such&as&Nestle&USA&
and&Pepsi.&As&cocfounder&and&CEO,&MarFn&oversees&
innovaFon&and&R&D&operaFons&at&Power&Brands.&&To&date&
Power&Brands&has&completed&over&500&beverage&projects&
and&its&projects&have&garnered&more&than&30&naFonal&and&
internaFonal&awards.&Most&recently&MarFn&managed&the&
recbranding&of&EvoluFon&Fresh&juices,&ulFmately&leading&
to&its&recent&$30&million&acquisiFon&by&Starbucks.&
&
)
Jason&Fontaine&&&
)
Jason&brings&over&18&years&of&consumer&products&sales&
and&distribuFon&experience&with&companies&such&as&
E&J&Gallo,&Wine&Warehouse,&Nestle&Waters,&and&Red&
Bull.&Jason&ran&all&aspects&of&the&5th&largest&Red&Bull&
distributor&in&the&country.&Jason&founded&and&managed&
a&full&service&DSD&distributor&that&distributed&naFonal&
brands&such&as&Nesquik,&Voss&Water&as&well&as&local&
crai&beer&brands.&
&
&&
SupporFng&Team&
•
•
•
•
&
&
Anna&Kernbaum&–&CreaFve&Director&
NiyaF&&Parikh&c&ProducFon/Development&Manager&
Kiersten&Slader&–&Key&Account&Manager&
25&beverage&addiFonal&specialists&(under&one&roof).&
21&