3. the leader in mobile golf course advertising-
Bring the clubhouse to the fairway
Drive your brand message directly to the prospect
No more waste... targeted to your end-user
Category exclusive, engaging environments
Classy and unobtrusive approach to reach blue-chip prospects
High utility state-of-the-art hospitality vehicles
SPORTS CART MEDIA BILLBOARDS WORK
4. redefining how to reach the golfer-
MISSION STATEMENT
Sports Cart Media, SCM, is a dynamic golf course based
medium designed for blue-chip marketers seeking to reach
the golf demographic in a highly anticipated, category
exclusive environment. SCM billboards provide discriminating
marketers a medium to reach and engage blue-chip prospects
with branding and call-to-action messages while they are
actively involved in their passion - playing the game of golf.
DRIVE YOUR MESSAGE DIRECTLY TO YOUR PROSPECT
WITH A SPORTS CART MEDIA BILLBOARD
5. redefining how to reach the golfer-
THE SCM FAIRWAY LOUNGE:
BRINGS THE CLUBHOUSE TO THE GOLF COURSE 4X A ROUND
The SCM Fairway Lounge brings the clubhouse to the fairway. Adjacent to this point
of purchase is your advertising message. These carts are highly valued and anticipated
by the golfer. Why? Golfers look to the hospitality cart for food, beverages, snacks, and
golfing supplies. The SCM cart is hosted by a golf course employee, who sells beverages,
snacks and merchandise which enhance the golfer’s on-course experience. Golfing
foursomes use our services, on average, four times* during their round.
REACH THE GOLF DEMOGRAPHIC
The Fairway Lounge customers are serious golfers - they are those that are currently
missed by the golf monthlies, business magazines and other media. SCM Billboards
are driven directly to the prospect, which guarantees viewership of your advertising
and branding message. You will be able to reach these elusive prospects with advertising
and product news unlike any other media.
* SCM beta test study conducted by Lieberman Research, Oct. 2001.
6. redefining how to reach the golfer-
CLASSY & UNOBTRUSIVE
Golfers find that SCM billboards mesh seamlessly into the daily activities of the golf course.
Hospitality Carts are highly recognized and anticipated for their value added to the golfing
experience. SCM advertising billboards have been designed to be classy and unobtrusive
and not interfere or conflict with the exclusiveness and tastefulness that the golfer expects
while on the course.
THE SCM NETWORK
The Sports Cart Media network includes up to 500 blue-chip pay-to-play, resort and private
courses. These courses represent the top 20 ADIs nationally as well as highly coveted golf
resorts and destinations. Courses are enlisted through a strategic alliance SCM has with
Yamaha Golf Company. Yamaha is a leading seller of Golf transportation equipment to golf
courses and has partnered with SCM to build an exclusive network of courses that belong
to SCM. SCM engages these elusive prospects with advertising and product news unlike
any other media.
7. redefining how to reach the golfer-
THREE SCM OFFERINGS ALLOW MARKETERS TO ENGAGE
GOLFERS ON COURSES FOR THE FULL YEAR
The NATIONAL NETWORK targets up to 500 courses in the SCM Network; these
courses are active during the April through October golf season.
The WINTER NETWORK targets 300 courses in the SCM Network; these courses
represent resort, sunbelt and other warm-weather destinations. They are open year
round and are very active during the winter months for destination golfers.
The RESORT & PRIVATE CLUB NETWORK targets up to 150 participating resort
courses in the SCM Network. These courses represent premium resort and private clubs,
providing a unique opportunity for marketers to reach the most affluent segment of the
golf demographic.
8. billboard specifications-
27.5"w x 11"h (for positions 1 or 2)
23.5"w x 10.25"h (for positions 4 or 5)
55"w x 11"h (for side positions FSP)
47"w x 10.25"h (for positions FBP)
15.25"w x 21.75"h (position 3)
BILLBOARD SPECIFICATIONS
Single Side Unit:
Single Back Lower Unit:
Full Side Panel:
Full Back Panel:
Back Upper Unit:
9. closing terms-
"COST PER COURSE" is calculated assuming one cart and one sign per course (this
may vary based on the course needs).
Closing dates 60 days prior to postings.
All rates are gross, and agency commissionable as per the accreditation standards of
the American Association of Advertising Agencies.
NOTE: Production costs are 4-6% above advertising expenditure. Production payments
are due upon first billing for ads.
Payment: Sports Cart Media will also provide a 2% cash discount for invoices paid
in full 10 days following receipt of Insertion Agreement.
Cancellation Policy: Any cancellation for an insertion agreement must be received in
writing 60 days prior to scheduled posting date, or shall remain non cancelable, and
the insertion agreement shall remain in effect, including all payments as due and
stated within the agreement.
CONTACT
Luisa Fairborne
EVP
luisa@sportscartmedia.com
Colin Rock
Senior Account Manager
colin@sportscartmedia.com
SPORTS CART MEDIA
304 Park Avenue South
11th Floor
New York, NY 10010
212.590.2450
www.sportscartmedia.com
