Learn where Instagram in 2023 will go. What trends and tendencies should you be aware of? Know the major five things that will define Instagram this year. Also, check how different brands make the most of these trends.

1. 5 INSTAGRAM
MARKETING
TRENDS FOR
BUSINESSES TO
KNOW IN 2023
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2. Instagram has 1.2 billion active users
according to Statista. For over 12 years on
the market, it developed a huge
followership and interest from
individuals’ and businesses’ sides.
People see a lot on social media and
Instagram especially. So, how do you get
users’ attention in 2023?
We want to tell you about five major
tendencies that will define Instagram’s work
this year.

3. Instagram has one of the youngest audiences. It’s popular
among teenagers and young adults. As such Instagram’s
users are predominantly people below 35.
So, if young Millennials and Gen Z are your target audience,
make sure your business is on Instagram.
Yet, if you target a 35+ years old category you shouldn’t be
upset as they still are on Instagram. And there are
approaches to engaging with them.
1. Instagram's audience is
getting younger

4. The main point here
is to work out the
right approach.
Let’s take a look at the Old Spice
marketing campaign. That’s a
renowned male grooming brand.
The company identified one of
its audience’s interests which is
running. Then, Old Spice built
the campaign around it. Many
influencers and users supported
this initiative.

5. 2. Most followed
accounts
As we mentioned earlier, Instagram has
lots of users. That opens a vast number
of opportunities for your business. Sure,
the most followed accounts belong to
individuals, like Christiano Ronaldo with
227 million admirers.
fashion brands,
car brands,
food companies,
beauty & health brands,
travel companies.
But you can also build a group of
loyal followers that like and
interact with your brand and its
profile. For instance, Instagram
users actively follow
If your business is among these
industries and you have a great
strategy you can get plenty of
admirers.

6. Your way to success might be
collaborations with influencers
or your audience.
For example, hair care products company Hair
Story Studio actively uses UGC and partners with
hairdressers and salons to share their products.

7. 3. Fashion on my
mind
50%+ of Gen Z plan to DYI clothes in 2023,
More Gen Z youngsters will thrift their clothing in
2023.
Fashion remains one of the hottest topics in 2023. Gen
Z seems to be the most interested in fashion yet it
puts its twist on it.
This generation is often described as the most
environmental-concerned. To prove this statement,
see that
So, if you own a thrift or a vintage clothing store - you
are more than welcome to Instagram. Let more people
know about your business.

8. Show that you care!
For example, a clothing brand called
Reformation created a Story
Highlight where it talks about the
brand’s sustainability. But there’s
another highlight about reusability,
which is also very cool.

9. Instagram Trends report puts that 68% of Gen Z users
will either continue or would like to try food from
another culture after discovering it online. Are you in
the food industry? Then don’t waste your chance.
Share recipes of unusual dishes, make food days of a
certain culture, or share special offers for some menu
positions.
4. Place for foodies

10. If you master the right
strategies for your
account you can get
noticed.
Many online magazines and
bloggers write about what food
account to follow. Most
suggestions go to influencers, yet
restaurants, bars, and catering
companies are on the list too! This
way, you can grow your brand
awareness in multiple ways.

11. The metaverse will be built by everyone,
with creative ideas and practical
applications being developed every day by
all sorts of imaginative people. (Meta)
That means we will see more AR, VR, and other
technologies used to give us access to the metaverse.
50%+ of Gen Z users plan to get fashion or beauty
inspiration from digital avatars or influencers in 2023.
Moreover, Meta plans to introduce digital collectibles
to showcase NFTs on Instagram.
5. Take on the Metaverse

12. Huge brands are already
in the Metaverse.
Giants like BMW, Nike, and more are
feeling the hype and making their way
into the metaverse. They create digital
cars, and virtual clothing, and make
fashion shows. So, we recommend you
check their strategies to get
inspiration and re-work them for your
business.

13. 63% of Instagram users in the United States
access the photo-sharing app on a daily basis.
So, you have a huge audience in front of you.
Consider the latest Instagram trends to
establish your strategy in the best way possible.
Interact with your followers, be flexible, and be
ready to embrace new technologies.

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