This 7-step document outlines how to create an effective content marketing strategy. Step 1 is to set goals such as increasing brand awareness or acquiring new customers. Step 2 is to build a customer profile by researching demographics, interests, and behaviors. Step 3 is to conduct a market survey to understand competitors and customer values. Step 4 is to define the best content types based on goals and audience. Step 5 is to create a content calendar. Step 6 is to select promotion channels like social media or influencer marketing. Step 7 is to measure results against goals and refine ineffective strategies. Following these steps can provide a solid foundation for attracting more clients with eye-catching, well-planned content.

1. 7 steps to
create a killer
content
marketing
strategy
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2. “Marketing content should be
planned beforehand and posted
with a specific purpose and for
the expected result, whether it is
the number of users attracted to
the website or the number of new
subscribers.”
As you can see, a good strategy for your
content marketing creates all the
prerequisites for your success.ADSY - GUEST POSTING SERVICE
Up to 81% of marketers admit that the core
of their global promotional strategy is
content marketing.

3. Step 1: Set
the goals
Your content should
pursue several of the most
relevant goals, including:
Increase of brand awareness;
Traffic rate increase;
New leads and customers;
Developing community loyalty;
Entering new markets etc.
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4. What are your
customers’ age and
gender?
What do they do for
a living?
How much money
do they earn?
What are their
preferred online
activities?
What social media
do they like?
Step 2: Build the
customers profile
When targeting all people at once, you won’t hit anyone.
Make sure you’ve learned all the information possible.
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5. Step 3: Make a
market survey
It’s important what people think of your
product. So, ask yourself the following
questions.
What will you do to make your content stand out?
What values should you emphasize during the
campaign?
What do your competitors highlight, and what are
they trying to hide?
What new can you offer in your niche?
What delicate things should be avoided?

6. Step 4: Define
the content
type
After you’ve made out your strategy and specified
the target audience, it’ll be easier to define the
right content type.
For example, if you want to increase your sales, it is
better to emphasize the benefits your company can
provide.
Or if you are pursuing a lead growth, it is highly
recommended to offer numerous useful data to
people in exchange for their emails.

7. Step 5:
Create a plan
and define how often and at what
days your content will appear.
Develop your
content schedule
and leave enough time for the
development and preparation of all
the supplementary materials
needed.
Make sure your team
has access to your
content plan
that sometimes it’s hard to predict
the future, so sometimes every plan
needs some fine-tuning.
And remember
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8. Social media
16.7%
Emails
16.7%
Sponsored/guest content
16.7%
Influencer marketing
16.7%
Forums
16.7%
Q&A platforms
16.7%
Step 6: Pick
the promotion
channels
Decide what channels you should
begin with. It’s always better to focus
on several of them, but not trying to
cover all the possible ones.
Consider the ones that will fit your audience.
Here are some distribution channels you can pick
from:

9. Step 7:
Measure
the results
We suggest writing down your planned goals and
numbers and compare them to the results afterward.
Anyway, measuring has to be performed to make it clear
– what was great and what you should improve.
Summarizing also will help you to define the most and
the least effective means and tools to use in the future.
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10. These seven steps can become
a solid basis for your
company’s content strategy.
Follow them to create eye-
catching content, plan its
publishing, and attract more
clients.

11. Contact Us
Adsy is here to help you with all
things content marketing and
guest posting.
LinkedIn
@Adsy - Guest Posting Service
Email Address
support@adsy.com
Website
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