Amazella

Amazella
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Amazella © 2019
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Amazella © 2019 All Rights Reserved.
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Myself Ashraful Saikat. A full time online marketer and
serial affiliate marketer since 2012.
I had a long past in online industries. Things were not the
same as was before back in 5-7 years ago.
Now we have awesome marketing tools, softwares, proven
strategies and systems to get the BEST from affiliate
marketing.
Currently, I am an affiliate marketer at Warrior+Plus and
Click bank when I do digital product affiliation .
But Amazon is the one and only choice when it comes to
doing physical product affiliation.
In this Course, I will explain everything about Amazon
Affiliate Marketing.
I will explain How you can do Amazon Affiliate Marketing
With or Without Any Website !
And With 100% FREE TRAFFIC !
There are literally 1000’s of ways to do amazon affiliate
marketing.
In this course, I will discuss some effective PROVEN ways
to get successful .

If You can do exactly what I’m doing, then You will enjoy
the Same thing. By the Way, I don't want to elaborate these
boring introduction. Let’s talk about work !
N.B : Traffic Modules are detailed in below of this PDF.
Keep Continue and Everything is IMPORTANT in this PDF.
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KEY POINTS IN THIS PDF :
● Get Started With Amazon Affiliate Program - Account
Creation - Affiliate Account Approval - Phone
Settings and Payment Settings - Page :4-13
● Method - 1 : With Amazon Product Review [ Website
Needed ] - THE Best If You Want greater and LifeTime
Benefit - Page : 14-29
● How To Get Extra Traffic To Boost Your Ranking
FAST - Page 30-33
INSTAGRAM MARKETING - EVERYTHING - Page : 34-51
TWITTER MARKETING - EVERYTHING - Page : 52-60
LINKEDIN MARKETING - EVERYTHING - Page : 62-78
YouTube Marketing - Everything - Page : 79-97
● Case Study : How to make $351,43 in just
Two Days with Amazon and Facebook (Without
FB Ads, Groups or Fan Pages) - Page :98-108
● Make Money As An Amazon Affiliate WIthout
Any Website and with 100% FREE
Traffic - Very Newbie Friendly -Page : 109-128
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Get Started With Amazon Affiliate
Program - Account Creation - Affiliate
Account Approval - Phone Settings
and Payment Settings
The Amazon affiliate program, also called "Amazon
Associates" can be an easy way to monetize your website or
blog. Simply sign up, receive immediate approval, and
place Amazon affiliate links on your site today. When
someone makes an Amazon purchase via one of your links,
you get the commission -- it's that simple.
But how do you get started? Below, you'll find a
step-by-step guide to becoming an Amazon Affiliate, with
screenshots. Whether you're an aspiring entrepreneur,
starting your own business, or just looking for a small
business side hustle, I hope you'll find this guide a helpful
place to start.
What is the Amazon Affiliate Program?
The Amazon Affiliate program, or Amazon Associates, is
an affiliate marketing program. It's free for website
owners and bloggers to become Amazon Associates. They
advertise products from Amazon.com on their sites by
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creating links. When customers click the links and buy
products from Amazon, they earn referral fees.
How to Become an Amazon Affiliate ?
● Create a website or blog or YouTube channel
● Visit the Amazon Associates homepage.
● Build your Amazon Associates profile.
● Create Amazon Affiliate links.
1. Create a website or blog or YT channel
To become an Amazon Associate, you must have an active
website, blog, app, or YouTube channel. It's also helpful if
you've pre-populated that site with content, so it appears
active and authentic to both users and Amazon.
Remember, you must be able to describe the purpose of
your website as part of the application process. So, have a
firm idea of why you're creating your site, the audience
you'll target, and how you'll bring in traffic.
2. Visit the Amazon Associates homepage.
Now it's time to create your Amazon Associates account.
● Visit the Amazon Associates homepage and click "Join
Now for Free"
● You'll be prompted to log in to your existing Amazon
account or create one

3. Build your Amazon Associates profile.
Once you've signed into your Amazon account, click "New
Customer" and begin building your Associate account.
1. Enter your account information.
Enter your account info (including the name, address,
phone number of the payee)

2. Enter your website address.
Enter your website address(es), apps, YouTube channels,
etc.
3. Enter your preferred store ID.
Enter your preferred store ID (usually the same as your
primary website name), explain what your websites hope
to accomplish, and select Amazon topics your links will
likely target.

4. Explain how you drive traffic to your site.
Explain how you drive traffic to your websites, how you use
your website or apps to generate income, how you usually
build links, and how many visitors your site brings in each
month.
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5. Enter your phone number.
Enter your phone number, press "Call Me Now," and wait
for the immediate call from Amazon. They'll ask you to

input a four-digit code, and once that is complete, your
account will be approved.
6. Choose your payment method.
Choose whether to enter your payment (credit card) and
tax ID information in now or later. Then proceed to your
dashboard.

4. Create Amazon Affiliate links.
Once you've created your account, you'll be sent to your
personal Associate homepage. This is where you'll find
your performance dashboard (including an earnings
overview, monthly summary, and total clicks).

It's also where you'll search for relevant products to link to
from your content. Here's how:
How to Create an Amazon Affiliate Link
1. Choose either "Quick Links: Search for Product" or
"Browse for Product"
2. "Quick Links: Search for Product" allows you to search
for a specific product keyword
3. "Browse for Product" allows you to search for
products via categories like "Video," "Health &
Beauty," and "Books"
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4. Once you find a relevant product, click the "Get Link"
button
5. Customize your link by choosing an add with text and
image, text only, images only, or widget
6. Depending on the link type, customize background
color, title color, and image size.
7. Preview of the link before adding it to your site
8. Copy and paste the link, shortlink, or HTML copy and
place it on your site.
Your account will be approved for 180 days. During that
time, you must make at least one sale, or your account will
be closed. You can reapply for the Amazon Associate
program after you've made certain adjustments to your
site.
Are you ready to get started with the Amazon Associate
Program?

Method - 1 : With Amazon Product
Review [ Website Needed ] - THE Best
If You Want greater and LifeTime
Benefit ..
I am sharing this method which is popular among
marketers to make money from niche website & it’s easy
for you or anyone to pick up & make money.
Before that, let’s take a moment & think from a buyer’s
perspective:
What’s the first thing you normally do before purchasing
a new product or service?
If you’re like 81% of buyers, you do search & read the
review before making a purchase.
Think about that – 60 out of every 100 people look for
reviews online before buying. That’s a lot of searches
where people are primed to buy if they find the
information they’re looking for.
You can be the one to provide that information by starting
your own product review site. Product review sites open up
huge avenues for traffic generation and monetization.
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Especially if you wish to earn money using affiliate
marketing, product reviews could do wonders for your
overall blog income.
Reviews are perfect for driving traffic from long tail
searches, and review sites can be monetized with a variety
of powerful methods like affiliate marketing and
sponsored content.
Today, I will be helping you create a review website using
WordPress & earning money from it.
If you’re interested in getting into this highly lucrative
niche, join me as I show you how to launch a WordPress
product review site using the WP Product Review plugin
from ThemeIsle.
Do note, our goal here is to create a site which should stand
out in search engines & make users click on our desired
link.
● The more targeted clicks you will get, the more
money you will make.

How to build a review WordPress website ?
Step 1: Pick a niche for your review site
This is the first step to ensure that your website will make
money.
While giants like TopTenReviews have managed to create
successful general review sites, if you’re an individual,
you’ll definitely want to pick a specific niche.
Your niche is the specific category of products you’ll
review.
For example, you could start a site that focused entirely on
reviewing WordPress plugins, or drones, or mobile apps.
When picking your niche, try to answer questions like:

● How knowledgeable am I on this topic?
● How popular is this topic?
● Are there good affiliate programs for this topic?
The best niche will be one where you can answer positively
to all three questions.
To put another way:
● You’re knowledgeable about the topic, it’s popular
with readers, and it’s easy to monetize.
Step 2: Pick a domain and hosting
Before you can get your review site up and running, you
need to handle some backend details. Namely, buying a
domain name and picking a hosting provider.
In general, you’ll want something that’s brandable and
easy to remember.

For hosting, you can pick one from Bluehost as they offer
budget hosting + a free domain name. They’re affordable
and more than powerful enough to get your site started.
Step 3: Install WordPress and choose a theme
If you went with Bluehost, you can install WordPress using
this video tutorial -
https://www.youtube.com/watch?v=hqAvc1MWl2o
It only takes a few clicks.
If you picked another hosting provider, you’ll need to find
instructions specific to them . Every hosting company has
their self guide on these.
Once you’ve got WordPress installed, you’ll need to pick a
theme that fits well with a review site. You’ll want
something with plenty of room to feature visuals of the
products you’re reviewing. Because your reviews will
include lots of text, you’ll also want a theme that is easy for
visitors to read.
If you’re not sure where to start looking for a theme, You
can use the FREE one [ WP Product Review ] at first.

Step 4: Install and configure WP Product Review plugin
Once you’ve got WordPress installed and you’ve set up
your theme, you’re ready to install and configure the WP
Product Review plugin.
The plugin comes in two versions:
● Free Lite Version
● Pro Version
If you’re serious about starting a review site, I recommend
you go with the “Pro” version.
You’ll get powerful features like comparison tables, custom
review icons, shortcodes, and a few other features that make
it worth the purchase.
The unlimited “Pro” version comes with built-in Amazon
integration which is perfect for launching an Amazon
niche site.
For the purposes of the rest of this guide, I’ll be using the
“Pro” version.
Product Review Settings:
To configure how your reviews look, go to “Product
Review” → “Product Review”:

Here are the main settings you’ll want to configure under
“General Settings”:
● “Position of the review box”: Choose whether
you want to display the review box before or
after the content. You can also manually insert
the review box via shortcode.
● “Show review comment”: Choose whether or
not you want regular users to be able to
comment on and rate the product.

● “Visitor Review Influence”: Set whether or
not user ratings should affect the overall rating
for the review.
● “Change Default Rating Icon”: If you want to
use a different icon than stars, you can set it
here.
● “Number of options/pros/cons”: Choose the
default number of features and pros/cons to
display in the review box.
The other sections under “Product Review” deal with
colors and typography. You should set them to match your
site, but they’re self-explanatory so I won’t cover them in
detail:

Comparison Table Settings:
Next, you’ll want to set up your product comparison
settings. People like to be able to quickly compare products
because it reinforces that they’re making the right
choice.That’s why you’ll definitely want to include product
comparisons on your site.
To set them up, go to “Product Review” → “Comparison
Table Settings” (sic):
The left column is all about language. If your site is in
English, you probably don’t need to change anything. But if
you want to translate into a different language, you can do
that here.

The right column has some settings you’ll want to
consider:
● “Show options in table”: Whether you want
the products’ options/features are displayed in
the table.
● “Show descriptions in table”: Whether you
want the products’ descriptions to be included.
● “Show price in table”: Whether you want to
include products’ prices in the table.
Amazon Affiliate Settings:
If you purchase the unlimited “Pro” version, you’ll get
automatic Amazon integration.
This means all your reviews will include a “Buy Now”
button that displays the latest price. If someone purchases
through this button, you’ll earn money through Amazon’s
affiliate program.
To set up all the Amazon details, just go to “Product
Review” → “Amazon Settings”:

Enter your Amazon Associates information and the plugin
will automatically handle everything else. You should also
decide whether or not you want the plugin to update the
price every day.
Listing Settings:
The last thing you need to set up is your Listing Settings.
These allow you to create product grids where readers can
click to “Read Review” or “Buy Now”:

All you need to do is decide if you want to automatically
display related reviews at the end of posts and enter your
desired text for the buttons.

Step 5: Start reviewing products
Now that the plugin is all set up, it’s time for the fun part:
Writing reviews.
When you go to publish a new post, you’ll now see an
option to choose whether or not the post is a review:
If you choose “Yes”, you’ll see a bunch of options to set up
the review box:

First, you’ll need to enter the product name/image and
some information for the affiliate program you’re using:

Next, you’ll need to enter the main product
options/features and a grade from 0 to 100:

And finally, you’ll need to enter the product’s pros/cons:

Step 6: Grow your blog and monetize
Once you’ve entered everything and published your post,
you should get something that looks like this:
Once you start writing reviews and publishing comparison
tables, you’ll naturally want to continue to grow your site
and add new revenue streams.

How To Get Extra Traffic To Boost
Your Ranking FAST :
There are many options for a blog or website to drive
traffic. You can buy paid traffic, you can use the forums to
promote your blog, and many more ways. Here I will share
some of the working tips, which will make your blog traffic
independent of search engines. One point that you should
always remember “Content is king”, and if you want to
retain those one-time visitors, you need to have
outstanding content. A good idea is to offer premium
content for free.
Content Marketing :
Content marketing works for search engines and users.
Here we`re going to concentrate more on users.
So how to use content marketing to get targeted traffic to
your blog?
● Guest posts, this will be my first option. Over a
year, guest posting has got more attention
than ever. It is the easiest and fastest way to
get targeted traffic without SEO. Moreover, a
smartly planned guest posting campaign will
also benefit you in terms of branding, and back
link.
● Infographics

● Slide presentation, though this seems
traditional way, a presentation with attractive
slides can bring more traffic and leads to your
business. If you’re more concerned about leads
than traffic, start creating a slide or hire a
designer. I recommend Slideshare.net to share
your slides, as this can bring more exposure to
your slides.
● Video marketing, not just advertising videos,
try with few how-to videos and share it on
social networking sites. It can definitely attract
more traffic to your blog.
Blog Commenting :
No, blog commenting is not dead. You`re not commenting
for a link, but to grow your network with people in your
niche. And, needless to say, don't spam in comments, try
to add some worthy points. You can read blog commenting
guide for SEO, to make the most out of it.
Social Media :
Active participation on social media sites can take your
content viral. More the shares you get more people are
knowing about your blog. Which can increase your blog

reader base. All you need is Social media presence on
prominent social sites, and a proper strategy to make the
most out of it.
To master social media , you need to know the basic and
fundamentals of social media to get the best use of it …
You need to know how social media works, how you can be
benefitted .
Below you will get an overall view of social media like
Instagram, Twitter , LinkedIn and Video Marketing :
Once You can bring traffic from Multiple Social Medias to
your Website or Niche , You will be UNSTOPPABLE !
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INSTAGRAM MARKETING -
EVERYTHING
Chapter 1:
Introduction
Instagram is a powerful photo sharing app. When it comes
to leveraging this social platform for business, it’s all
about visualizing your brand. While you can certainly post
photos to any and all of your other social platforms,
Instagram differentiates itself (even from Pinterest) with
filters which empower absolutely anyone to turn their
photos into engaging and brand-building works of art.
When it comes to deciding which social platforms to add to
your website, and post to regularly—Instagram certainly
can’t be ignored.
Instagram Is a Mobile App
One of the most noteworthy differences between
Instagram and some of the other sites you might be
considering for your brand or business, is that Instagram is
a mobile app. While you can head to Instagram.com after
you have created an account and perform limited
functions, the majority of the functions must be used
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within the app. Downloading the app is free for both
Android and Apple. If you are using Instagram for your
business, set up your Facebook account first. Even if you
are not yet active on Facebook, you will need to link your
Instagram account to its parent company (Facebook) to
transition it from a regular account to a business account.

Why Instagram? Check Out the Statistics Below

We know that you only have so much time in the day, so
you might be in search of some quantifiable facts as to why
Instagram is where you should be investing your time and
resources.

Here are some statistics that businesses across every
industry simply can’t ignore. Instagram has over 1000
million active users (Yup, you heard that right), 600
million of whom use the app every single day. 80% of these
users are outside of the U.S. Over 80% of Instagram users
follow and engage with multiple businesses, products, or
services. Over 450 million Instagram users engage with the
Instagram stories (paid advertising) each day which makes
it a dream come true if paid ads are your focus.

Users share over 95 million photos and videos each day.
Most Instagrammers are between 18 to 29 years old. 38%
of women use Instagram and 26% of men. Over 8 million
registered businesses use Instagram. Over 220 million
Instagrammers engage with brands directly after their

Instagram engagement—visit their website or profile URL,
direct message on Instagram, email, call, visit other social
platforms, or get directions. By the end of 2019, 80% of
brands will be on Instagram. Over 60% of users have
learned about a new product, services, business, or brand
after finding them on Instagram. Instagram posts with
hashtags receive over 12% more likes, comments, tags, and
shares. The average business or brand posts 5 times per
week.

So, clearly Instagram is where you should be marketing,
based on audience size, usage and engagement, and
demographics – not to mention that every other business
is marketing there, which should tell you something. Now
that you know why you should be marketing there, it’s
time to talk about establishing your Instagram marketing
goals.

Chapter 2

Establishing Your Goals

Establishing marketing goals is critical to the success of
your Instagram marketing. Countless entrepreneurs and
businesses have set up an Instagram presence, made a few
posts, and then let it sit untouched for months or even
years. This is usually due to a lack or absence of goals. So,

before you even begin establishing any sort of Instagram
presence or strategy, you need to establish clear marketing
goals.

Your goals should be specific, measurable, and attainable.
They can be long term, short term, or a mix of both.
Deadlines and milestones can be helpful as well. “I want to
increase my social following” would be an example of a bad
goal that will likely result in your marketing efforts
petering out after a while because there are no specific
milestones. “I want to gain 1,000 likes by Christmas” is an
example of a good goal. It’s specific, measurable, and
certainly attainable. Below are some examples of the
various goal categories you might be interested in.

Traffic to Website (Sales, Leads, Content)

Probably one of the most popular goals of Instagram
Marketing is to funnel your Instagram traffic back to your
own web properties. After all, most businesses don’t do
business “on” Instagram. You’re leveraging Instagram to
obtain traffic and convert that Instagram traffic into
brand-followers, leads, prospects, and customers. So
maybe your goal is to get people to a landing page with a
free offer where they can subscribe to your list and become
a lead. Maybe they’re being sent to a sales page or an
eCommerce store. Maybe you just want to do some content
marketing and send them to your blog. Whatever the case,
the end goal for a lot of businesses will likely be bringing

Instagram traffic AWAY from Instagram and over to their
own web properties.

Social Following (aka Instagram as Autoresponder)

In this goal category, your aim is to build a large number of
followers. The reason we also refer to this as “Instagram as
Autoresponder” is because the main sought-after benefit
here is to increase the number of people who will see your
posts on their feeds. In this sense, your Instagram posts
become similar to sending out email broadcasts via your
autoresponder. If you grow a large enough community,
this can be very beneficial and if your content is engaging
enough to get a lot of traction in the form of likes,
comments, and shares, you can significantly increase the
range of your organic reach into people’s feeds.

Passive Presence

Some businesses might have purely passive goals. Simply
being present and discoverable inside Instagram is a
benefit that has wider appeal and greater utility than you
may think. In many cases, a company’s Instagram
presence might supersede or at least augment what was
once the role of a blog, assuming most of your content can
be conveyed in the form of or attached to images. When
people come across this content of yours and look at your
account can see some basic info about your brand or

business and get some traffic to your website. This same
approach can also be used for events, communities, and
brands.

Brand Awareness

Another goal that’s less thought about might be spreading
brand awareness and recognition. If you’re just starting
out, there’s a good chance your brand might be in need of a
jumpstart. If nobody’s ever heard of you, a great way to
increase recognition is to simply create and share unique,
helpful, or entertaining content and get your name, logo,
and overall brand identity in front of as many people as
possible as many times as possible. If this is your goal, you
want to avoid being salesy in the beginning. Ensure you’re
focused almost entirely on posting helpful, relevant, or
entertaining content.

Expand Existing Audiences

If you’ve already got an audience, your goal might be to
make it bigger. This can be done via several social
marketing methods. Sharing viral content, either curated
or created yourself, can lead to a huge increase in your
Instagram audience. Although creating your own viral
content like that can be great, if you don’t have the time or
means to do so, you can simply leverage existing content
that’s already proven itself to be viral by
curating/re-sharing it with your own comments or angle

added to it. Also, a few humorous images and memes can’t
hurt either. Other ways to expand existing audiences can
include contests, sweepstakes, and gamification. Assuming
your offers/prizes are compelling enough, incentivized
sharing can be very effective. Just ensure your methods are
permitted by Instagram’s Terms of Service.

Enhancing or Repairing Public Relations

Do you want to set your company apart in the public eye?

Do you want to associate your brand with feelings of good
will and community involvement? Was your business
recently involved in a controversial incident that requires
damage control?

It doesn’t take a humiliating public catastrophe to make PR
enhancement a good idea. This is a goal that any business
can engage in. Non-sales related campaigns can include
photos or videos that foster positive values and goodwill or
even involvement in social movements (be careful not to
alienate half your prospects) and noble causes.

Did your business recently donated to a charity, build a
school in a third world country, serve food at a local
pantry? These are all things to post about. These don’t
necessarily need to be about things that your business
participated in. They can be content about general things
like a heart-warming video about helping the poor or

caring for the elderly. Special holidays like Christmas,
Thanksgiving, or Mother’s Day also present opportunities
to leverage emotions, foster goodwill, and enhance your
PR.

Market Research

A hugely beneficial goal of Instagram marketing is market
research. If you’re just starting your business or going
down a new path, Instagram can be an excellent place to
learn more about your audience and your market. This can
be done in a structured way with things like surveys and
questionnaires, or in a less structured way by simply
engaging with your audience, commenting, asking
questions, and so on. Also, lurking or conversing in
Instagram areas or content related to your industry can
teach you a ton about what your customers want and who
they are. Beyond that, you can monitor your competitors’
accounts and posts to see what their customers like and
what they’re complaining about so you can adjust your
business accordingly.

Creating your own account, posting, and engaging within it
is another great way to get a constant stream of
market/audience data flowing into your business.
Ultimately, your goal should be to come up with one or two
ideal customer avatars that you can then base your
marketing and product development on.

All of the goals you’ve learned about in this section require
some sort of presence on Instagram. Getting that presence
started is what we’re going to talk about next.

Chapter 3:

Getting Started on Instagram

If you are setting up all of your social media platforms at
once, first check to see if your exact business name is
available on the sites you wish to join. Ideally, you want
your profile name of all accounts to be the same. If your
business name is already taken, find a creative way to get
closest to it. You could do this by utilizing underscores, or
adding your location. For example, the fashion label Zuri’s
name was already taken on Instagram—so they used
“ZuriKenya” as their Instagram name.

If you are setting up all of your social media platforms at
once, set up Facebook before you set up Instagram. This
will both automate the process of setting up your account
after downloading the free Instagram app, but is also
required to create a business account on Instagram. If you
don’t have Facebook, you can sign up using an email
account.

To switch from a general account to a business account,
head to “Settings” and select “Switch to Business Profile.”
This will ensure that you have access to in-depth post
analytics.

Next, you want to navigate to the “Profile” tab (the person
icon in the bottom right-hand corner of your mobile
screen) and create a 150-character bio. Your bio should be
short, sweet and to the point—and should leave enough
room for you to add your website URL. If needed you can
shorten your website URL, but it is best for branding to use
your full website URL, unless it is too long. If not your
website URL, a website landing opt-in page, which should
definitely be shorted. You can shorten any URL for free by
using https://bitly.com/. If you have the room, you can
even add a few relevant emojis. For example, a florist could
add a few flower emojis.

If you used Facebook to create your account, your current
Facebook profile photo would instantly populate as your
Instagram profile photo. Most businesses use their logo for
their profile photo, but use a clear image that looks clean
and crisp—even on a small smartphone screen.

Familiarizing Yourself with The Instagram App

Before you start posting, it is time to familiarize yourself
with the Instagram app. The app is designed to be intuitive,
and easy to post and use while on the go. Every time you

open the app you will land on your “Home” page. Similar
to a Facebook feed, it shows the recent posts of the people
you follow.

At the bottom of your screen, you will see 5 icons. From left
to right they are:

Home—the small house icon will instantly take you back to
your Home page.

Search—the magnifying glass is the Search feature. Use to
search for hashtags, usernames, locations, or topics. Type
in what you are searching for, then narrow things down
and perform research by using the features that populate
after you type in your search term:

“Top” is for the top profiles for your search term.
“People” shows you accounts with that search term.
“Tags” shows you the top hashtags that contain your
search term.
“Places” shows you the locations/check-ins with that
search term.

Plus Sign—the square box with the plus icon in the center
is where you will go to add a new post to your Instagram
feed. When you click on it, you will instantly be routed to
your device photo gallery. If the photo you require is
elsewhere, click on the drop-down menu next to “Gallery”

in the top left-hand corner. Then scroll down to find the
location of the photo you wish to post.

Heart—the heart icon is where you go when you want to
take a closer look at current activity. “Following” will show
you the recent activity of the profiles and people you are
following. For example, whom they have recently started
following, and what posts they have recently liked. “You”
shows you who recently started following you, who
recently liked or commented on your posts, or which of
your Facebook friends have recently joined Instagram.

Person—the person icon takes you back to your Profile
page. Here you can edit your Profile, and scroll through
your most recent posts. This also shows you what users
will see when they visit your Profile page. In the top
right-hand corner you will see your most recent
notifications. Click on the 3 vertical dots to access your
Settings and Support, to automatically invite contacts, and
to create paid ads and promotions.

Familiarizing Yourself With Instgram.com

Instgram.com is significantly different than the Instagram
mobile app. You cannot create a new account or add new
posts—but you can search for other accounts, engage with
posts (like, comment, share), perform research, and access
and edit your Profile. As a business, this may be your
preferred method of research.

Chapter 4:

Instagram Content Best Practices

Now comes the fun part of adding a new photo or video to
Instagram. If you have never used Instagram before, the
filters are the part that really make this visually engaging
photo sharing app stand out from the crowd.

To add a new photo, head to Instagram on your preferred
mobile device. Click on the center “Plus” icon on the
bottom of the page. You will instantly be routed to your
device photo gallery. If the photo you require is elsewhere,
click on the drop-down menu next to “Gallery” in the top
left-hand corner. Then scroll down to find the location of
the photo you wish to post, and click on “Next.” This is
where the fun begins!

First, you must decide what type of post you want to create.
At the bottom of the photo, four icons will populate:

Icon #1—This semi-square can be used to resize your
photo or image. While your image will automatically resize
to this allows you to zoom in a bit.

Icon #2—the infinity icon prompts you to download the
free Boomerang app, which allows you to record your own
3 to 60 second videos. However, you can also upload your
own.

Icon #3—this icon allows you to create a collage, click on it
to download the free app.
Icon #4—here is where you can opt to create a slider that
shares multiple photos in one post, perfect for creating a
visual storyboard. You can add up to 10 photos or videos to
each post. However, one is sufficient.

Once you have selected the appropriate icon above, or if
you just want to create a standard post, click on “Next” in
the upper right-hand corner.

Filtering Your Image

Instagram filters are legendary. They are an easy and
intuitive Photoshop-esq. method of branding your content
and creating visual consistency. They are also an excellent
way to transform a sub-par image, graphic, or quote
card—into a brand-building image. That being said, the
image must be quality to begin with.

Filter—in the bottom left-hand corner you can swipe
across the many Instagram filters. Click on each, to
determine which makes your image look its best. That

being said, for branding and visual consistency, 60% of
businesses use the same filter every time. Currently, the
most popular filters are Clarendon, Gingham, and
Juno/Lark.

Edit—the edit option allows you to do things like zoom in
on your image, adjust the brightness, contrasts, tilt,
sharpen, shade, shadow, and much more. Edit before you
filter.

Once you have edited and filtered your post, click on
“Next” in the upper right hand corner.

Prepping Your Post

Now it is time to type in a post caption. While your Profile
limits you to just 150 characters, you can add multiple
paragraphs to your post caption—but don’t feel the need
to. However, you must make sure that your post is
engaging, relevant, and has proper spelling and grammar.
Feel free to add a few relevant emojis. Whatever you do,
you must add hashtags to target your post. Posts with at
least one hashtag receive at least 12% more
engagement—but businesses should aim for no less than 6
per post, and no more than 15 to 20. We will go into a bit
more detail about hashtags in the next section.

Before you click on “Share”, consider adding your specific
location. This is something you should do if you are at a

live event, or are targeting a geo-specific location. You can
also tag other Instagram members. You can add a URL, but
it will not be “clickable.” Last but not least, decide if you
want to post only to Instagram—or also to Facebook,
Twitter, and Tumbler. As a business, we suggest being
strategic about this, because you want to have a unique
presence on Instagram. You want to give your followers a
reason to engage with you on more than one social
platform.

Click on “Share” when you are ready to post. A copy of your
edited image will automatically be saved to your selected
photo gallery if you want to access it for future use.

Hashtags

Twitter might have been the social media platform to make
hashtags explode, but Instagram relies on hashtags to
hyper-target how and where your posts show up
automatically in a user’s stream, search results, or when
similar posts populate. In fact, if your Instagram posts
aren’t getting much in terms of engagement, likes,
comments, and shares—you probably need to kick your
hashtags up a notch. Here are some hashtag best practices:

Always add at least 5 hashtags, but no more than 15 or
20.
Don’t use the same hashtags for every post.

Variations of the same word or phrase, are not the
same hashtag. For example, #food #foods #foodie
#foodlover #foodisyourfriend #ineedfood #foodfinder,
Misspelled but trending hashtags are ok. For example,
#luv for “love.”
You can use SEO and industry keywords, but have fun
with it.
Use the search tool to research trending tags, tags
your competitors are using, and for inspiration for your
hashtag variations.
Trending tags must be part of the equation, but don’t
omit lesser-used tags.
Try to create a branded tag, such as
#YourBusinessName.
Don’t go too off base, but create hashtags that are
relevant to your post. For example, if you operate a coffee
shop and your photo is of friends having coffee
together—don’t hesitate to add in a mix of coffee and food
hashtags, but also things hashtags like #hangtime #BFF
#workinglunch #coffeebreak.

If you are a local business, use relevant location
hashtags—but think outside the box. For example, not just
your city and state, but maybe your county, local
attractions, local university, city nicknames. Chicago could
be #chitown, #windycity, #chicagoland, or #magmile.

As you can see, Instagram is a unique social platform
where the goal is to capture your target audience’s

attention by appealing to them visually. If they like your
post, they may follow or share. Then it is your job to
maintain their attention, and entice them to convert.

Now as great as all of this info is, it’s not going to be of any
use to you or your business if you don’t apply what you’ve
learned. So, roll up your sleeves and get ready to execute
the steps in the following battle plan…

Battle Plan

Step 1: Spend an hour brainstorming your Instagram
marketing goals.

Step 2: Think about what kind of photo and video content
is most useful for your business or niche and develop a
content plan.

Step 3: Take 15 minutes to create and optimize an
Instagram account in accordance with what you learned in
this guide.

Step 4: Start uploading, posting and interacting on
Instagram using the best practices described earlier.

TWITTER MARKETING -
EVERYTHING

Chapter 1:

Getting Started with Twitter

Why Use Twitter?

Twitter is, without question, one of the most active,
popular social platforms on the web. The platform has
about 310 million monthly active users and an additional
550 million monthly viewers who don’t login to their own
accounts but merely consume other people’s Tweets. About
one-third of all US social media users are on Twitter and
80% of active users access the site via mobile. Somewhere
around 500 million Tweets are sent per day which adds up
to about 6,000 Tweets per second.

Businesses haven’t missed out on the utility of Twitter.
About 65% of US companies having 100+ employees are
marketing on Twitter. There’s good reason for this: The
average Twitter user follows 5 businesses. 80% of Twitter
users have mentioned a brand in their Tweets, 77% feel
more positive about a brand when their Tweet is replied to
by a business and 54% have taken some kind of action (e.g.
purchase, sign up, visit site) after seeing a brand

mentioned in a Tweet. So clearly this is a powerful platform
for any business. Question is, how can you leverage it?

Developing Your Twitter Plan

Your Twitter plan should be in place before you even setup
your Twitter account so you can start implementing and
sticking with it from day one.

If you attack Twitter half-heartedly and without a plan,
you’ll do what too many entrepreneurs do: you’ll
eventually let your Twitter marketing peter out. Nobody
wants to look like that embarrassing business whose last
Tweet was from 3 years ago (and there’s a ton of those).

So generally, you want to put down a plan in writing that
covers your day-to-day activity on Twitter. For example,
maybe you’ll send out 2 tweets per day, Monday through
Saturday. Maybe you or one of your team members will do
these tweets manually each day.

Otherwise, perhaps your weekly plan will include one hour
every Sunday where you draft and schedule each of your
tweets for the coming week using a social media
scheduling tool like Warlord Social Suite (sort of an
Internet Marketing-friendly version of HootSuite). Then,
maybe you plan on participating in Twitter Chats once each
week to grow your following and network. Finally, your
plan should include at least a daily check-in (preferably

more than once per day) in which you check for questions,
mentions, retweets, etc (and reply to them accordingly).

Setting Up Your Twitter Account

Setting up your brand’s Twitter account seems simple
enough, but here are some important guidelines. Your
Twitter name should be your actual name or business
name, while your handle should either be your business
name or something catchy that represents your business.
Keep in mind, the handle is the “nickname” that you see
after the “@” sign and it has a character limit, so your full
name or business name might not fit as your handle in its
entirety.

Next, you’ll want to setup a powerful bio. Your bio should
do two things: Accurately represent and introduce people
to your brand and also be optimized for search results.
You’re limited to 160 characters (at the time of this
writing) in your bio so you’ll need to choose carefully what
you squeeze in there. Some important considerations for
your bio are hashtags you want people to find you with, a
brand or business description, your mission or purpose (on
Twitter, specifically), and maybe your job/position in your
company if you’ve got a personal profile.

After that, you’ll want to choose a profile URL. Most
businesses tend to simply put their homepage here. That’s
okay, but you should actually be aiming for something

more special. Instead of your general homepage, try
creating a landing page specifically for Twitter users who
come to your site via your profile URL. This way they can
see something relevant and maybe you can collect leads
(and track how many of your leads come from twitter!) or
sales or showcase a Twitter follower-specific offer of some
sort.

Finally, you’ll want to iron out the visual representation of
your brand by choosing a profile pic, a cover image, and a
color scheme. Your profile pic could be your own portrait
(make it snazzy and professional) or your business logo.
Your cover image should be catchy and fit well with the rest
of your brand image.

Consider throwing a call-to-action (CTA) in there too. As
for your colors, just make sure they match your brand and
convey the feeling you want your followers to experience.
The general idea with all of these things is to keep your
brand representation consistent across all your social
media platforms.

Chapter 2: Commencing Your Twitter Operations

The next step is to introduce yourself on twitter with an
initial tweet. Ideally, this should not be salesy. Opt instead
for something catchy, funny, and/or helpful and consider
using an image relevant to your brand for that first Tweet.
Remember, this will be the first time people have seen your

brand on Twitter. You don’t want it to look like an
annoying advertisement. Make that first impression a
positive one.

Start Implementing Your Plan

Once you’ve done that, it’s time to start implementing
your Twitter plan. Start drafting those daily Tweets and
keep in mind this is about consistent social media exposure
over time. Don’t expect to become the biggest viral
sensation on the web overnight and don’t be disappointed
if/when you don’t get much in the way of results in the
very beginning. That will come later, but you have to stick
to your plan!

Here are some guidelines for your daily and weekly Twitter
activities. Find a balance between promotional stuff and
useful stuff, and lean more towards the latter. Throw a bit
of funny/entertaining into the mix from time to time as
well. If you’re out of ideas, don’t hesitate to curate/share
content from other entities like blog posts or articles, and
always mention the source using the “@” sign.

That @ will notify the source of your post and can be a
good way to foster goodwill and relationships.

Another guideline is to include hashtags in most of your
tweets. Make sure these are relevant and try not to throw in
more than two or three in one tweet. Statistics show that if

you include more than that you risk annoying people and
losing engagement.
Also, be generous with retweets. Retweets are great
because they are an easy way to fill your weekly tweet
quota and can also foster goodwill and relationships with
other Twitter users. Be sure to include a comment
explaining why you’re retweeting or what your thoughts
are.

Chapter 3: Expanding Your Following

If you follow the guidelines in the previous chapter, then
after a few days you should have at least a handful of
followers. Now it’s time to crank things up a notch. Let’s
go over some methods for building your following even
more.

First, follow relevant members of your market and you’ll
often get followed in return. Next, try to interact in real
time throughout the day. This will become apparent to
Twitter users and you’ll appear as alert, responsive, and
engaged. Pay close attention to trending hashtags and
topics so you can leverage their momentum. Ensure you
mention/cite people in Tweets using the “@” sign. Many
will return the favor.

What you tweet matters too. In addition to textual tweets
or mentions of interesting articles, be sure to include some
catchy media. Use relevant, attractive images. Include

videos from time to time. Make it a point to proactively
encourage engagement with questions and polls. This
provokes responses and gives would-be followers the
impression that you’re there to listen, not just to talk. And
yes, those cheesy quote images work too. All of these
practices will increase engagement, sharing, and so on.

In addition to these methods, it’s important to follow some
basic Twitter etiquette and maintain the following you
have. Although scheduling tools like Warlord Social Suite
are great for the majority of your activity, you should also
make time for a bit of responsive, manual, real-time
interaction during the week. People can tell when you’re
using your Twitter account as an automated advertising
machine and they’ll unfollow you in a heartbeat. On a
related note: Don’t ever purchase followers. You’ll see
others doing it and you’ll likely be tempted. But most of
these followers will be bots and you WILL destroy your
brand and reputation.

Chapter 4: Achieving ROI

So you’ve put a ton of time, work, and perhaps money into
your Twitter operations. Now it’s time to capitalize on it.
Remember this is not a one time thing, so don't suddenly
ruin all the work you’ve done by abruptly trying to sell
stuff to all of your followers. It won’t work and you’ll have

wasted everything. Instead, make this the new normal.
Stick to the plan. Keep building your audience. Gradually
and gently start seeking a return on this investment.

Remember what we said about balance? Useful and
entertaining should be the norm, while salesy stuff should
be the exception. It’s time to start thinking about the
exception. Although Twitter can certainly bring in sales,
it’s best to just periodically use it to build your list and
familiarize people with your content and off-Twitter
presence. Post tweets that link to a landing page designed
to generate leads. Invite people to read your blog posts or
articles or to watch your videos. If you insist on selling
things from time to time, just try to keep it to a minimum
and maybe limit it to special deals or exciting new
products.

Battle Plan

This guide has been pretty exhaustive, but it doesn’t mean
a thing unless you act on it and remain consistent. To that
end, here’s a quick battle plan that should get you on your
way to Twitter marketing success:

Step 1: Develop your marketing plan.

Step 2: Set up your account to match your branding.

Step 3: Start implementing your plan with daily tweets.

Step 4: Diversify your Tweeting style and content to
maximize engagement and follower-building.
Step 5: Gently and subtly start achieving ROI by promoting
your off-Twitter content, free offers, and special deals.

Don’t wait. Start taking action today!

LINKEDIN MARKETING -
EVERYTHING

Chapter 1:

Introduction

LinkedIn isn’t just for helping you recruit top talent or
finding your dream job, but is a powerful means of organic
B2B marketing. You can of course leverage paid marketing
on LinkedIn, but even with paid marketing every business
needs to invest in building their organic presence.

Just as with other social media platforms, LinkedIn is a
global site—which is an effective means of growing your
business well beyond your local service area. While B2B
marketing is the most effective, don’t discount LinkedIn
for B2C.

The Numbers Are Impressive

LinkedIn is a site dedicated to professional so the mindset
when joining, posting, searching, and networking is quite
unique when compared to Facebook or Twitter. While the
site may not be as saturated, that is something you can use
to your advantage. Users join and log in for professional

purposes, meaning you have a built-in captive audience.
Just take a look at some of the stats.

There are over 467 million users in over 200 countries
around the world. Yup you heard that right.

The US has the largest number of users, followed by India,
Brazil, Great Britain, and Canada. LinkedIn is available in
over 24 languages. There are 1.5 million professional
LinkedIn Groups in hundreds of industries.

57% of users are male and 44% are female. 41% of
millionaires use LinkedIn. 13% of users are between the
ages of 15 and 34—including over 40 million students and
recent college grads. 94% of online marketers use LinkedIn
to distribute content. 71% of professionals believe LinkedIn
is a credible source for professional content. 80% of B2B
leads come from LinkedIn. 46% of B2B social media traffic
comes from LinkedIn.

So obviously, LinkedIn is the perfect place to market your
business. Next, we’ll talk about establishing marketing
goals.

Chapter 2:

LinkedIn Marketing Goals

Establishing marketing goals is critical to the success of
your LinkedIn marketing. Countless entrepreneurs and
businesses have set up a LinkedIn presence, made a few
posts, and then let it sit untouched for months or even
years. This is usually due to a lack or absence of goals. So,
before you even begin establishing any sort of LinkedIn
presence or strategy, you need to establish clear marketing
goals.

Your goals should be specific, measurable, and attainable.
They can be long term, short term, or a mix of both.
Deadlines and milestones can be helpful as well. “I want to
increase my social following” would be an example of a bad
goal that will likely result in your marketing efforts
petering out after a while because there are no specific
milestones. “I want to gain 1,000 likes by Christmas” is an
example of a good goal. It’s specific, measurable, and
certainly attainable. Below are some examples of the
various goal categories you might be interested in.

Traffic to Website (Sales, Leads, Content)

Probably one of the most popular goals of LinkedIn
Marketing is to funnel your LinkedIn traffic back to your
own web properties. After all, most businesses don’t do
business on LinkedIn. You’re leveraging LinkedIn to obtain
traffic and convert that LinkedIn traffic into
brand-followers, leads, prospects, and customers.

So maybe your goal is to get people to a landing page with a
free offer where they can subscribe to your list and become
a lead. Maybe they’re being sent to a sales page or an
eCommerce store. Maybe you just want to do some content
marketing and send them to your blog. Whatever the case,
the end goal for a lot of businesses will likely be bringing
LinkedIn traffic AWAY from LinkedIn and over to their own
web properties.

Social Following (aka LinkedIn as Autoresponder)

In this goal category, your aim is to build a large number of
followers. The reason we also refer to this as “LinkedIn as
Autoresponder” is because the main sought-after benefit
here is to increase the number of people who will see your
posts on their feeds.

In this sense, your LinkedIn posts become similar to
sending out email broadcasts via your autoresponder. If
you grow a large enough community, this can be very
beneficial and if your content is engaging enough to get a
lot of traction in the form of likes, comments, and shares,

you can significantly increase the range of your organic
reach into people’s feeds.


Passive Presence

Some businesses might have purely passive goals. Simply
being present and discoverable inside LinkedIn is a benefit
that has wider appeal and greater utility than you may
think. In many cases, a company’s LinkedIn presence
might supersede or at least augment what was once the
role of a website or blog.

When people come across this content of yours and look at
your account they can see some basic info about your brand
or business and you can get some traffic to your website.
This same approach can also be used for events,
communities, and brands.


Brand Awareness

Another goal that’s less thought about might be spreading
brand awareness and recognition. If you’re just starting
out, there’s a good chance your brand might be in need of a
jumpstart.

If nobody’s ever heard of you, a great way to increase
recognition is to simply create and share unique, helpful,

or entertaining content and get your name, logo, and
overall brand identity in front of as many people as
possible as many times as possible. If this is your goal, you
want to avoid being salesy in the beginning. Ensure you’re
focused almost entirely on posting helpful, relevant, or
entertaining content.


Expand Existing Audiences

If you’ve already got an audience, your goal might be to
make it bigger. This can be done via several social
marketing methods. Sharing viral content, either curated
or created yourself, can lead to a huge increase in your
LinkedIn audience. Although creating your own viral
content like that can be great, if you don’t have the time or
means to do so, you can simply leverage existing content
that’s already proven itself to be viral by
curating/re-sharing it with your own comments or angle
added to it.

Also, a few humorous images and memes can’t hurt either,
but keep in mind that LinkedIn is a little more professional
than other platforms, so don’t go overboard with the
humor. Other ways to expand existing audiences can
include contests, sweepstakes, and gamification. Assuming
your offers/prizes are compelling enough, incentivized
sharing/following can be very effective. Just ensure your
methods are permitted by LinkedIn’s Terms of Service.

Enhancing or Repairing Public Relations

Do you want to set your company apart in the public eye?
Do you want to associate your brand with feelings of good
will and community involvement? Was your business
recently involved in a controversial incident that requires
damage control?

It doesn’t take a humiliating public catastrophe to make PR
enhancement a good idea. This is a goal that any business
can engage in. Non-sales related campaigns can include
photos or videos that foster positive values and goodwill or
even involvement in social movements (be careful not to
alienate half your prospects) and noble causes. Did your
business recently donated to a charity, build a school in a
third world country, serve food at a local pantry?

These are all things to post about. These don’t necessarily
need to be about things that your business participated in.
They can be content about general things like a
heart-warming video about helping the poor or caring for
the elderly. Special holidays like Christmas, Thanksgiving,
or Mother’s Day also present opportunities to leverage
emotions, foster goodwill, and enhance your PR.

Market Research

A hugely beneficial goal of LinkedIn marketing is market
research. If you’re just starting your business or going
down a new path, LinkedIn can be an excellent place to
learn more about your audience and your market. This can
be done in a structured way with things like surveys and
questionnaires, or in a less structured way by simply
engaging with your audience, commenting, asking
questions, and so on. Also, lurking or conversing in
LinkedIn areas or content related to your industry can
teach you a ton about what your customers want and who
they are.

Beyond that, you can monitor your competitors’ accounts,
groups, and posts to see what their customers like and
what they’re complaining about so you can adjust your
business accordingly. Creating your own group, posting,
and engaging within it is another great way to get a
constant stream of market/audience data flowing into your
business. Ultimately, your goal should be to come up with
one or two ideal customer avatars that you can then base
your marketing and product development on.

All of the goals you’ve learned about in this section require
some sort of presence on LinkedIn. Getting that presence
started is what we’re going to talk about next.

Chapter 3:

Getting Started On LinkedIn

The first step in getting started on LinkedIn is setting up
your Company Page. This is the place that people will be
directed if they type your business name into your website.
The concept of a Company Page is a bit similar to a
Facebook newsfeed, but allows you to post static content
that can be updated at any time. This includes:

Your company logo
Your industry
A unique “About Us” section
A company section with details such as: website URL,
Headquarters, Company Type, Company Size, and area of
Specialty

Your Company Page is a public page, where anyone who
would like to can follow you, view your current job
openings, or click on a list of your current employees.
Update your Company Page at least once each quarter.

As an added bonus, each time it is updated it will send an
update notification to all of your followers—which is an
excellent way to keep you top of mind. The same type of
notification is sent when you update your personal profile.

Below the static information above is your Recent Updates
which we will discuss in detail a bit later.

Your First Followers Should Be Your Employees

Now that your Company Page is set up, it’s time to send out
an email to your current employees. Request that they both
follow you, and update their personal LinkedIn profiles to
ensure they select you as their current employer. Since
leads can click directly to your current employees from
your Company Page, it is also a good time to request that
your entire team—but especially your key players, update
their LinkedIn profiles with their most recent
accomplishments.

Generating Skill Confirmations And Endorsements

Now is also an excellent time to hop on and start
confirming your employee’s skill sets, and writing
endorsements. This is a strategy that has a two-fold
positive ripple effect. First, it encourages your employees
to reciprocate. Second, there is nothing that speaks more
than team members who enthusiastically endorse their
colleagues.

Utilizing Your Contact Lists To Expand Your 1st Degree
Connections

Your 1st Degree connections are LinkedIn members who
you are directly following; personally, not their Company
Pages. Take the time every 4 to 6 months to sync your
professional email contact lists with LinkedIn to ensure
you are connected with your most recent contacts and
colleagues. Also, utilize the built-in automated suggestion
tools to find more connections. This is also an excellent
method of keeping your business top of mind when you
have only had a brief meeting or introduction with a
potential lead—such as at a conference or networking
event.

Just as with your employee skills and endorsements,
endorse your contacts and connections. However, don’t
just give away random skills and endorsements with the
intention of getting more in return. Instead, give sincere
feedback that you would be proud to back up in person.
Also, avoid the temptation to randomly connect with 2nd
and 3rd degree contacts unless you are genuinely looking
to network.

Chapter 4:

LinkedIn Pages & Groups

Now that you have a Company Page and a steadily growing
list of connections, it is time to start driving traffic and

engagement. Your initial goal is to increase your number of
followers, then accelerating your likes and comments.

Add LinkedIn Buttons to Your Website and A Link Where
Needed

The first thing you want to do is to add a LinkedIn (and
other social media) button to your website. One button
should be added to your Home page and to the static
header or footer. This button will direct users right to your
Company Page where they will hopefully follow you and
engage.

Next up, you want to add social media share options to
your blog posts. This will either allow leads who read your
blog to automatically share the post to their LinkedIn or
social media feeds, or to “like” or comment on your post.
Last but not least, always be on the lookout for appropriate
places to add your LinkedIn URL. This includes both your
Company Page and your personal URL. This includes your
email, relevant online marketing, and internal links on
your articles and blog posts.

Posting Relevant Content on Your Company Page

When it comes to sharing content on your Company Page
you must be strategic. The items you post will show up in
the Recent Updates section of your Company Page. The
goal is not to post for the sake of posting, but to post

content that would be meaningful and valuable to your
industry and your followers. This includes original content,
as well as content that you share from other sources. Aim
for no more than one post a day, 3 to 7 days a week. To save
time, pre schedule your posts using a tool such as
Hootsuite or Buffer. You can even link Buffer to a content
suggestion tool such as Quuu. Consider posting varied
content to each social platform, and yes you can post
content that does well more than once—just spread it out
so that it posts at least one week later.

Make sure that everything you post has a relevant
headline, or asks an engaging question. Here are a few
ideas for content that can drive likes, engagement, and
followers:

Share Relevant Articles from Others—if you find a
trending, recent, or otherwise relevant article on another
online platform, feel free to share it on your page. This
includes articles from online newspapers, magazines,
industry blogs, videos, or any URL.

Your Blog Posts—if you post blogs, articles, news, or
company updates to your website you should always share
them on your Company Page. This includes old posts on
topics that are trending at the moment.

Links to Upcoming Events—an upcoming company
charity fundraiser or special event or the upcoming

industry workshop or seminar you will be attending, go
ahead and add it to your page.

Infographics—infographics are an excellent method of
driving engagement, and great infographics are something
people like to share. The infographic will need to be shared
from another URL.

Original Content Curated Just for LinkedIn—You cannot
publish content straight to your Company Page, but you
can have content curated to post to your (or one of your key
players) personal profiles. Once posted, you can share the
URL to this post on your Company Page.

Something Fun or Informative—Also explore links to
relevant cartoons, fun trending topics or something
informative such as a great eBook that you just read, or a
webinar you recently attended.

Create a SlideShare—create new SlideShare or add existing
SlideShare to your profile. These will automatically
populate in the Summary section of your personal profile,
to then be shared on your Company Page. You can also
invest in SlideShare content ads.

You Don’t Have to Curate Your Own Content

To save time and stress, don’t feel obligated to create any
of the content suggestions above. Your in house marketing

team or graphic designer can create your content, or you
can outsource your content to a ghostwriter or freelancer.

Leveraging LinkedIn Groups

Now that you have a nice solid foundation, it’s time to start
expanding your personal following—and leveraging
relevant LinkedIn Groups is an excellent way to do just
that. The groups you join should be strategic; a nice mix of
industry groups and groups your target B2B audience is
likely to frequent. However, also consider creating your
own LinkedIn Groups. At the current moment, you can be a
member of up to 100 groups of the current 1.5 million
groups, and can own or manage up to 30. Below we will
discuss the advantages of both—but keep in mind that
more is not always better.

Establishing Yourself as a Thought Leader Is Your Number
1 Goal

Your goal may be to generate more leads via organic
marketing, and there is no better way to achieve this than
to establish yourself as an industry innovator or thought
leader. This means that the articles you share in groups,
the posts you write, polls you create, questions you ask,
and the comments you make should be far more thought
provoking than the often casual comments and posts
shared within your personal Facebook or Twitter profiles.
In other words, don’t comment just to comment—or just

to agree with others, but with the intention of adding
value.

Joining New Groups

Odds are you only have time to regularly engage in a
handful of groups, so 10 or less is more than fine. You
won’t be able to see how active the group is until you
request to join and are approved, but you are looking for
active groups—or new and fast-growing groups. When
scrolling through the group database consider factors such
as:

Number of members in the group.
What company/companies the group admins work for.
The service area the bulk of the members are in, and if
it’s a service area you serve.
Membership criteria and rules.

Once approved, set a goal for how many days a week you
want to engage. However, you must make responding to
comments and direct messaging a priority—above and
beyond your new posts and engagement. Keep in mind,
that trying to sell your product or service is not the goal. In
fact, doing either will likely get you removed from the
group.

As you identify other members, potential leads, or industry
influencers, connect with them directly—then message

them directly. Better yet, when someone is impressed with
your contributions and through leadership—they will
connect with you directly or visit your Company Page.

Creating Your Own Group

Creating your own group is something you and your team
will need to commit at least a few minutes to managing
every day. This includes approving new members, driving
new conversations, deleting members who violate your
terms, etc.

However, you can add multiple moderators/admins to your
group so that responsibility doesn’t all fall on you. Creating
your own group for a sales or product heavy theme isn’t
the goal, and won’t drive new members or engagement.
However, having your own group allows you to create a
platform for the industry topics or niche are you specialize
in. And, as an owner or admin—your group members are
likely to connect with you and follow your company.

As you can see, there are many ways for you to network and
expand your personal profile and Company Page to a larger
audience on LinkedIn. As with all organic methods of social
media marketing, consistency is the key to success. You
can boost all organic strategies with LinkedIn’s paid
advertising options.

Now as great as all of this info is, it’s not going to be of any
use to you or your business if you don’t apply what you’ve
learned. So, roll up your sleeves and get ready to execute
the steps in the following battle plan…
Battle Plan

Step 1: Spend an hour brainstorming your LinkedIn
marketing goals.

Step 2: Think about what kind of content is most useful for
your business or niche and develop a content plan.

Step 3: Take 15 minutes to create and optimize a LinkedIn
company page in accordance with what you learned in this
guide.

Step 4: Start creating, curating, and posting the content
decided on in step 2 and begin implementing the
recommended practices you’ve learned here.

YouTube Marketing - Everything

Chapter 1:

Introduction

Established in 2005, YouTube is one of the first global
social networks around, and its relevance continues to do
nothing but grow. The video content posted, viewed, and
shared on YouTube can be watched on desktops, laptops,
notebooks and smartphones—any time of day or night.
YouTube attracts a larger range of demographics across all
ages, hobbies, interests, and careers than any other social
media platform—and YouTube videos can generate high
search engine page rank. If that’s not enough, the
combined audio/visual makes content more memorable
than plain written text.

The Numbers Speak for Themselves

As the demand for quality video content increases,
YouTube continues to gain more subscribers. Below is a
closer look at some of the benefits to creating an organic
video marketing strategy.

Worldwide, YouTube has over 1 billion users (yes, a billion)
and a whopping 30 million of them watch videos every day.
An astounding 5 billion videos are viewed each day,
totaling over 500 million hours of daily viewing. Over

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