SlideShare una empresa de Scribd logo
1 de 17
Ta b l e o f C o n t e n t s
1. About Us
2. Mission & Vision
3. Key Features & USPs
4. Market Gap
5. Our Solution
6. Our Offerings
7. The Industry
8. Target Market
9. Marketing Strategies
10. SWOT Analysis
11. Road Ahead
12. Financial Snapshot
13. Investment Required
14. Our Team
15. Contact Us
A b o u t
U s
xyz is a Guwahati based exclusive Veterinary Laboratory & Diagnostic centre. We promise to take
care and provide diagnosis of your four-legged friends as our own. We boast having the best in class
technology at our disposal to provide you with accurate diagnosis at reasonable rates.
We aim to become a one stop destination for all the diagnostic needs of your pets and farm animals
by maintaining the medical history, allergies and more. in our data base.
O u r
M i s s i o n
To provide our best service to create
a happy and healthy life
O u r
V i s i o n
To be the most successful and
respected diagnostic service
provider in India
Keep it simply smart! 5
One Stop for all animals diagnosis and tests
Ke y F e a t u r e s & U S Ps
Certified
Veterinarians
Expert and
Experienced team
State of the art
technology
On venue sample
collection
Testing for all types
of animals
Data base
maintenance
Speedy dispatch of
reports
Free
Consultation
M a r ke t G a p
O u r S o l u t i o n
Lack of diagnostics centres in Guwahati & North East India
Lack of education among the pet owners
Clinics only expertise in carrying out treatments
Delays in reports in crucial moments
Unauthorized and Uncertified technicians
Compromises due to lack of expert diagnosis facilities
Sample collection assistance to cover more area
Providing consultation for free to educate owners
Experienced doctors to carry out tests
Quick and speedy report facility
Registered veterinarians on board
Best in class technology to provide accurate diagnosis
8
O u r O f fe r i n g s
Hematologic Testing
Bio-chemistry Testing
Serology & Hormonal assays
Urine & Stool examination
Cytology & Biopsy
Microbiology Testing
F r e e O f fe r i n g s
Consultation
Collection, transportation & handling
Report dispatching
T h e I n d u s t r y
19 Million
Number of Pets in
India
6 Lakhs
3,892
Billion
Rs 42,000
Million
10%
Pets adopted every
year
Value of Animal
husbandry industry
Expected CAGR of
veterinary industry
Size of Veterinary
Industry in 2014
Source: Business Today, imarc, infah.org, mordor
Ta r g e t M a r k e t
Practicing Veterinarians
Pet Owners
Private & Government farms
Wild life & Zoo
Exotics
11
M a r ke t i n g S t ra t e g i e s
Events and
Campaigns
Tie-ups and
Associations
Special offers
and packages
Exhibitions and
Shows
Print media
marketing
Direct mailers and
SMS
Campaigns to educate the pet
owners about the health care
of their animals
Associations with vet clinics
tie-ups with zoos and animal
husbandry projects
Discounts and special offers
along with variety of combined
test packages
Participation in pet shows and
pet health care related
exhibitions
Articles in news papers, blogs
in magazines and distribution
of flyers
Mails and SMS to existing
customers to follow up and
send reminders
S W OT A n a l y s i s
STRENGTHS
Experienced Team
Affordable pricing
Best in class technology
Geographical advantage
OPPORTUNITIES
Pet product & accessories
Pet day care centre
Expansion in new areas
Animal treatments
WEAKNESSES
Low brand recognition
Mitigation: Focusing on
marketing to create brand
awareness & acquire market
THREATS
Low barriers to entry
Mitigation: Taking the
advantage of first move and
retain existing consumers
Ro a d A h e a d
Phase 1
Customer
acquisition in
Guwahati ( Assam )
Phase 3
Near by states will
be targeted. Like
Meghalaya
Phase 4
Plan to expand in
Dimapur and
Itanagar
Phase 2
Expansion in
Diburgarh
( Upper Assam)
F i n a n c i a l S n a p s h o t
Year 1 Year 2 Year 3 Year 4 Year 5
Net Income -0.01 0.39 0.81 1.35 1.94
EBITDA 0.05 0.55 1.12 1.84 2.62
Revenue 0.54 1.24 2.09 3.09 4.25
-0.5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Financial Summary
Net Income EBITDA Revenue
Year 1 Year 2 Year 3 Year 4 Year 5
Net Worth 0.26 0.65 1.47 2.82 4.77
ROE 0 60% 56% 48% 41%
0%
10%
20%
30%
40%
50%
60%
70%
0
1
2
3
4
5
6
Net worth & ROE
Net Worth ROE
I n v e s t m e n t Re q u i r e d
37%
38%
20%
5%
Investment Sought
Salaries Fixed Assets Admin Expenses Marketing Expenses
Rs. 27,50,000
Fund Utilization:
Salary Expenses
Top Management
Marketing Team
Admin & Support staff
Fixed Assets
Diagnosis Equipment
Other Electronics
Furniture & Fixtures
Admin Expenses
Office Rent
Power & Fuel
Maintenance expenses
Marketing Expenses
Events & Campaigns
Exhibitions & Shows
Customer relations
Name
Veterinary Graduate with Master’s in Veterinary
pathology & is working in diagnosis industry from
last nine years, at present working as a Chief
Pathologist in one of the most renowned
Veterinary Diagnostic and laboratory centre
located in Delhi
Name
Veterinary Graduate with a Master in Business
Administration in Marketing & Human Resources,
worked with various national and MNC of Animal
Health industry and presently working in South
Korean conglomerate known as CJ. CheilJedang
group
O u r Te a m
Keep it simply smart! 17
C o n t a c t U s
Address:
Text text text text text text text
text text text
text text text text
Phone Number:
123
123
Email Id:
xxxxxxx

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Vet industry company deck

  • 1.
  • 2. Ta b l e o f C o n t e n t s 1. About Us 2. Mission & Vision 3. Key Features & USPs 4. Market Gap 5. Our Solution 6. Our Offerings 7. The Industry 8. Target Market 9. Marketing Strategies 10. SWOT Analysis 11. Road Ahead 12. Financial Snapshot 13. Investment Required 14. Our Team 15. Contact Us
  • 3. A b o u t U s xyz is a Guwahati based exclusive Veterinary Laboratory & Diagnostic centre. We promise to take care and provide diagnosis of your four-legged friends as our own. We boast having the best in class technology at our disposal to provide you with accurate diagnosis at reasonable rates. We aim to become a one stop destination for all the diagnostic needs of your pets and farm animals by maintaining the medical history, allergies and more. in our data base.
  • 4. O u r M i s s i o n To provide our best service to create a happy and healthy life O u r V i s i o n To be the most successful and respected diagnostic service provider in India
  • 5. Keep it simply smart! 5 One Stop for all animals diagnosis and tests
  • 6. Ke y F e a t u r e s & U S Ps Certified Veterinarians Expert and Experienced team State of the art technology On venue sample collection Testing for all types of animals Data base maintenance Speedy dispatch of reports Free Consultation
  • 7. M a r ke t G a p O u r S o l u t i o n Lack of diagnostics centres in Guwahati & North East India Lack of education among the pet owners Clinics only expertise in carrying out treatments Delays in reports in crucial moments Unauthorized and Uncertified technicians Compromises due to lack of expert diagnosis facilities Sample collection assistance to cover more area Providing consultation for free to educate owners Experienced doctors to carry out tests Quick and speedy report facility Registered veterinarians on board Best in class technology to provide accurate diagnosis
  • 8. 8 O u r O f fe r i n g s Hematologic Testing Bio-chemistry Testing Serology & Hormonal assays Urine & Stool examination Cytology & Biopsy Microbiology Testing F r e e O f fe r i n g s Consultation Collection, transportation & handling Report dispatching
  • 9. T h e I n d u s t r y 19 Million Number of Pets in India 6 Lakhs 3,892 Billion Rs 42,000 Million 10% Pets adopted every year Value of Animal husbandry industry Expected CAGR of veterinary industry Size of Veterinary Industry in 2014 Source: Business Today, imarc, infah.org, mordor
  • 10. Ta r g e t M a r k e t Practicing Veterinarians Pet Owners Private & Government farms Wild life & Zoo Exotics
  • 11. 11 M a r ke t i n g S t ra t e g i e s Events and Campaigns Tie-ups and Associations Special offers and packages Exhibitions and Shows Print media marketing Direct mailers and SMS Campaigns to educate the pet owners about the health care of their animals Associations with vet clinics tie-ups with zoos and animal husbandry projects Discounts and special offers along with variety of combined test packages Participation in pet shows and pet health care related exhibitions Articles in news papers, blogs in magazines and distribution of flyers Mails and SMS to existing customers to follow up and send reminders
  • 12. S W OT A n a l y s i s STRENGTHS Experienced Team Affordable pricing Best in class technology Geographical advantage OPPORTUNITIES Pet product & accessories Pet day care centre Expansion in new areas Animal treatments WEAKNESSES Low brand recognition Mitigation: Focusing on marketing to create brand awareness & acquire market THREATS Low barriers to entry Mitigation: Taking the advantage of first move and retain existing consumers
  • 13. Ro a d A h e a d Phase 1 Customer acquisition in Guwahati ( Assam ) Phase 3 Near by states will be targeted. Like Meghalaya Phase 4 Plan to expand in Dimapur and Itanagar Phase 2 Expansion in Diburgarh ( Upper Assam)
  • 14. F i n a n c i a l S n a p s h o t Year 1 Year 2 Year 3 Year 4 Year 5 Net Income -0.01 0.39 0.81 1.35 1.94 EBITDA 0.05 0.55 1.12 1.84 2.62 Revenue 0.54 1.24 2.09 3.09 4.25 -0.5 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Financial Summary Net Income EBITDA Revenue Year 1 Year 2 Year 3 Year 4 Year 5 Net Worth 0.26 0.65 1.47 2.82 4.77 ROE 0 60% 56% 48% 41% 0% 10% 20% 30% 40% 50% 60% 70% 0 1 2 3 4 5 6 Net worth & ROE Net Worth ROE
  • 15. I n v e s t m e n t Re q u i r e d 37% 38% 20% 5% Investment Sought Salaries Fixed Assets Admin Expenses Marketing Expenses Rs. 27,50,000 Fund Utilization: Salary Expenses Top Management Marketing Team Admin & Support staff Fixed Assets Diagnosis Equipment Other Electronics Furniture & Fixtures Admin Expenses Office Rent Power & Fuel Maintenance expenses Marketing Expenses Events & Campaigns Exhibitions & Shows Customer relations
  • 16. Name Veterinary Graduate with Master’s in Veterinary pathology & is working in diagnosis industry from last nine years, at present working as a Chief Pathologist in one of the most renowned Veterinary Diagnostic and laboratory centre located in Delhi Name Veterinary Graduate with a Master in Business Administration in Marketing & Human Resources, worked with various national and MNC of Animal Health industry and presently working in South Korean conglomerate known as CJ. CheilJedang group O u r Te a m
  • 17. Keep it simply smart! 17 C o n t a c t U s Address: Text text text text text text text text text text text text text text Phone Number: 123 123 Email Id: xxxxxxx