1. Marketing Platforms
201 Penn Center Blvd. | Ste. 400 | Pittsburgh, PA 15235
info@dariancs.com | http://www.dariancs.com
888-400-4066

2. The Opportunity
The JOBS Act has eliminated the “general solicitation” marketing/advertising
restrictions for most private funds and their advisors. For the first time since the
beginning of securities regulation in the United States, hedge funds, private equity
funds, and their managers can largely market just like mutual funds.
Powerful Tools
The best marketing reaches the widest audience of appropriate customers. The
experience of mutual funds shows that casting that wide net directly correlates to an
increase in assets under management, regardless of fees, load, or even performance.
The most powerful of these tools of broad reach also provide superior metrics of
effectiveness because they are engaging and interactive:
Television Commercials
Online Video
Mobile Web/Apps

3. The Complete Package
• Discovery/Strategy/Concept Development
– Marketing Goals, Existing platforms, Brand Positioning, Intended
Message, Scripts, Storyboards, Treatments
• Pre-Production and Design
– Design Templates, Scheduling, Budgeting, Casting, Music Licensing, Art
Direction & Set Design, Talent Negotiations, etc.
• Production
– Location or Studio Shooting, Direction of Talent, Models or Celebrity
Talent, Beauty and Hero Product Cinematography, and much more
• Post Production
– Editorial, Motion Graphics, Visual Effects, Animation, Formatting and
Replication
• Distribution and Delivery
– Media Planning
– TV - Targeted Media Buys and Placement
– Web/Mobile Placement or Release
– Mobile Advertising

4. Advantages of Our Model
• Targeting: Pinpoint your customers
– Target attributes such as M34-60, Accredited Investor
• Measurement: Eliminate waste and improve ROI
– Click through and impression tracking, as high as 2% on mobile; Use promo
codes, 800 numbers, and other technology to measure response and
engagement from TV ads
• Flexibility: Optimize quickly
– Start with short period test buys and use data to change campaign direction if
needed
• Affordability: Starter packages available
– Even TV placement is an option for any size company
– Use short runs to launch product/service
– Monetize web and mobile content with third party ad placement
• Credibility: Improve Brand awareness
– You can build brand prestige and credibility with TV and Web presence

5. The Impediment of Cost?
Darian Capital Services and its partners are at the cutting edge of
reducing cost while delivering a quality product. Nevertheless,
broadcast quality video and dynamic mobile and web apps can be
beyond the reach of some managers’ marketing budgets.
Many of these same managers are invited on investment bank
platforms or service (and fee) rich “hedge fund hotels”, but they each
suffer from:
• Limited spots
• Demands to change operating culture or portfolio behavior
• Overall loss of control
• No access to other platform revenue streams
• Conflicts of interest that often favor the platform over the manager

6. Concept
Several complementary advisors/funds (e.g.
The “Club Deal”
commodities, L-S Asia, and L-S U.S.
Healthcare) pool cost and efforts to
Darian Capital
Darian Capital
establish a shared Fund of Funds (FoF) and TV
TV
manager that allocates to their primary Services (Media and
Services (Media and
funds. Back Office)
Back Office)
Benefits to Client
• No need to alone suffer expense of high Internet
Internet
quality media campaign, with negotiable
Club Capital
Club Capital
contribution, investment allocation, and exit
terms. Management, LP
Management, LP
(Manager)
(Manager)
• Low-cost aid in establishing FoF,
identifying “club” members, and outsourced
back office all provided by Darian Capital
Services.
Club Capital, LP (FoF)
Club Capital, LP (FoF) Client Investors
Client Investors
• Complete club control and ownership of
the FoF as a platform and all its revenue
streams (including paid access by future
“club” members).
• Market individual fund/manager and their
performance alongside the FoF platform. Client
Client Client
Client Client
Client
Fund
Fund Fund
Fund Fund
Fund
•Make the FoF a registered fund and reach
the retail market.

7. TV/Video Partner -
Sam Khazaeni – Managing Partner
Sam began his producing career in 1995 working on a variety of film and
television projects. From an early stage he gained an appreciation for
the commercial production industry; quickly establishing contacts and
starting a career of developing TV commercials with renowned ad
agencies like Ogilvy, Grey Worldwide, BBDO, Publicis, and McCann-
Erickson among others. Over the years, he produced numerous projects
for major brands such as Coca Cola, Adidas, Ford, AT&T, McDonald’s
and Procter & Gamble. In 2009, recognizing the potential in new
technologies and emerging markets, Sam and partner Andy Wehrspann
founded Think Tank Media, bringing together the combination of their
experience, vision, and creativity with a track record of delivering high
production value for all their clients.

8. TV/Video Partner -
Andy Wehrspann – Creative Producer
Andy’s producing career spans over a decade while freelancing on top
commercial projects for various advertising agencies including: Deustch Inc.;
BBDO; Leo Burnett, Saatchi & Saatchi; KBSP, and The Kaplan Thaler Group. In
2008, Andy accepted an offer to head a creative marketing division for
commercial productions at NBC/Universal. While with NBC, Andy developed
innovative marketing concepts for new media content including: social
networking initiatives; seamless advertising; virals, blips and interactive
marketing Campaigns. In 2009 Andy partnered with Sam Khazaeni to manage the
creative team at Think Tank. Over the years, he provided production or creative
on numerous projects for major brands such as General Motors, Puma, and
Honda.
For more company information please visit thinktankmedia.tv
For a link to some representative work please click here

9. Apps and Mobile Web -
Bardia Dejban – Managing Director
Gary Rudolph– Managing Director
Bardia and Gary have been the in-house design and programming team behind
the mobile strategies of recognizable finance, retail, and social network
companies such as Intuit, eHarmony, and Citysearch. Since founding Lolay, Inc.
several years ago, it has grown to over 10 employees in the United States and
Canada and produces proprietary and corporate mobile apps and mobile web
platforms to reach and engage potential customers, add automation, aid internal
marketing teams to capture leads, or otherwise support a company’s overall
new and traditional media campaigns. Their process is comprehensive from
concept to design to monetization/user capture.
Representative projects include those for ChromeRiver, My Life, eHarmony, and
OpenTable.
For more company information please visit www.lolay.com

10. Legal and Regulatory
Daryoush Niknejad, JD - Managing Member
Daryoush Niknejad is the founder of Darian Capital Services, and is a investment advisory attorney who
has served in-house and as outside counsel to registered investment advisors, venture capital firms,
private equity firms, and broker-dealers. Most recently, he was Managing Director of Blue River
Partners and its subsidiary, Steelbridge Compliance, where he filled the general counsel and chief
compliance officer roles for numerous publicly registered and private fund managers, including BDCs,
CLOs, and traditional hedge funds and private equity funds. Prior to that, he was Associate General
Counsel at Highland Capital Management, L.P., a multi-billion dollar investment advisor responsible for
some of the world’s largest distressed asset funds, as well as various retail and private hedge funds,
CLOs, and real estate funds. While at Highland, he helped design, build-out, and test the firm’s
compliance platform while also advising on derivatives trading, litigation management, and myriad
strategic relationships and agreements. Mr. Niknejad also served as Associate General Counsel at IP
Navigation Group, LLC, a technology-focused private equity firm, where he was also General Counsel to
its various portfolio companies. While at IP Nav, he was the sole attorney responsible for technology
licensing, due diligence, and regulatory compliance.
He is a graduate of UCLA and the University of Texas School of Law, and a member of Texas and
California bars.