Paolo Rigato, Here Technologies
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Data Driven Mobility. May 18th 2018. Data Driven Innovation. Engineering Department, University of Roma Tre
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Paolo Rigato, Here Technologies
- 1. 1 Corporate Presentation Name, Position Date We are HERE
- 2. Once we were mappers We are HERE | March 20182 © 2018 HERE | Public
- 3. HERE in numbers We are HERE | March 20183 © 2018 HERE | Public 200 Countries mapped 30+ Years of experience transforming location technology 8,000 + Employees in 56 countries focused on delivering the world’s best map and location technologies HERE Maps on board of 100Mvehicles and counting 28TB map data collected perday 4of5 In-car navigation systems in Europe and North America use HERE maps + collecting data for maps 400 HERE cars 3D data points per second per car 700,000 600k+km for Autonomous Driving HD Live Map covering
- 4. A history of transforming maps into location technology We are HERE | March 20184 © 2018 HERE | Public 1994 1st map for in-car nav 1st map for web 1985 Navigation Technologies founded 2004 1st map for ADAS 1st map for phone 1st map for Adaptive Cruise Control 2007 Community mapping Offline maps for mobile 2009 1st map for Predictive Cruise Control High-precision data collection and map building technology Use of sensor data for map building 2011 1st pure location cloud 2015 3 new investors
- 5. Accelerating rapidly We are HERE | March 20185 © 2018 HERE | Public 03/2016 New CEO & Leadership 08/2016 HERE Open Location Platform 0.5 09/2016 Next-gen real-time data services for automotive 09/2017 New partner & investor 10/2017 HERE Open Location Platform 1.0 12/ 01/2017 New investor & partners 2015 3 new investors 01/2018 1st Safety Services based on OLP Sensor Data 01/2018 New investors 01/2018 New partners 02/2018 New partner
- 6. Self-navigating energy resources End-to-End Mobility 7km GO 20km 1.675km Personal preference Data Vehicle Sensor Data Subscription & payment Data Indoor venue map Data Demand & trend Data Public transit & Ride-sharing Data We are HERE | March 20186 © 2018 HERE | Public Next Gen Logistics Ecosystem Delivery to customer Factory Indoor & Outdoor Terrestrial transit Departure Port Maritime Transit Arrival Port Terrestrial transit Dealer Indoor & Outdoor Monitor product parameters Optimize asset utilization Real-Time ETA E2ETracking Real time weather data Precision Agriculture Remote sensor data Historical growth trends Drone multi- spectral imagery Next-Gen Parking Management On-Street trends Pricing data Reservation management Your driving behaviour was exceptional last month Your insurance prmium is now down to 1.05$/ h Book Car-Share Now Istheriskmeaningful? Can the driver influence the risk? Frequent lane changing Driving over 2 hours Commuting times drivingNight parking location Weather Speeding Harsh acceleration Cornering Speeding in curved road Harsh branke Mileage Road class Night driving Strong over-speeding Friday & Saturday night driving Overtaking Usage-Based Insurance Society needs to solve fundamental challenges
- 7. Location & POIs Vehicles Beyond Roads Things People Spatial & Aerial We are HERE | March 20187 © 2018 HERE | Public The Reality IndexTM: helping to address these challenges
- 8. Data Developer Environment & Platform Foundation Services & Solutions Data Marketplace HERE Open Location Platform: The place for intelligent data usage and development © 2018 HERE | PublicWe are HERE | March 20188
- 9. APIs {REST} | JavaScript | Android | iOS Geocoding RoutingVenues Places Transit More on: www.developer.here.com Interactive Maps Map Image Traffic
- 10. © 2018 HERE | PublicWe are HERE | March 201810
- 11. HERE Open Location Platform: The “go-to” destination for location services in a variety of industries Automotive Transport&Logistics PublicSector& Infrastructure Media Insurance Electronics Telco&Utilities Retail Healthcare RealEstate © 2018 HERE | PublicWe are HERE | March 201811
- 12. Mobility Retail Healthcare Real Estate Telco & Utilities Electronics Insurance Public Sector & Infrastructure … connecting numerous silos and use cases We are HERE | March 201812 © 2018 HERE | Public AI Automotive Transport & Logistics Media Business Intelligence Fleet Management On-Demand Services Utilities Field Service Management Autonomous Driving ADAS Guidance & Infotainment Chipsets Wearables Mobile Payments Geo- marketing Network Management Network Analysis Transport & Traffic Management Infrastructure Management Insurance Telematics Claims Management Media Performance Attribution Advertising Targeted Publishing Ride- Sharing Navigation & Mobility Environment & Health monitoring Investment performance
- 13. Advertising optimization Build user audiences based on places and geometry Attribute effectiveness of offline ads Target consumers in real time Understand audiences’ historic mobility patterns Vehicle Sensor Data Geocoding Data Historical Mobility Data 3D Venue Map Data GNSS, Wi-Fi, BLE & Cell Data Crowd-enhanced Places Data © 2018 HERE | PublicWe are HERE | March 201813
- 14. Usage-based insurance Istheriskmeaningful? Can the driver influence the risk? Your insurance premium is now down to 1.05€/h Book Now Driving Load Data Vehicle Sensor Data Speed Data Route Data Past Incident Data Curvature Behavior Data Incentivize safe driving Automate risk- to-cost estimates Attribute driver behavior to location context © 2018 HERE | PublicWe are HERE | March 201814
- 15. Monitor product parameters Optimize asset utilization Real-time ETA (Estimated Time of Arrival) Delivery to customerFactory Indoor & Outdoor Transit Dealer Indoor & Outdoor Next gen supply chain management Vehicle Sensor Data Weather Data Traffic Data Indoor Venue Map Data GNSS, Wi-Fi, BLE & Cell Data Routing Data © 2018 HERE | PublicWe are HERE | March 201815
- 16. Monitor product parameters Optimize asset utilization Real-time ETA Delivery to customerFactory Indoor & Outdoor Transit Dealer Indoor & Outdoor …translated into cost savings Vehicle Sensor Data Weather Data Traffic Data Indoor Venue Map Data GNSS, Wi-Fi, BLE & Cell Data Routing Data © 2018 HERE | PublicWe are HERE | March 201816 Delayed factory out 3% Units: 700 Avg extra cost: 17.000 € Overdue exit port time 15% Units: 700 Avg extra cost: 50.000 € Overdue entry port time 35% Units: 700 Avg extra cost: 350.000 € Delivery status Completed: Tot: 700 Delayed: 33 (4,7%) Projected extra cost: 417.000 €
- 17. End-to-end mobility 7km G O 20km 1.675km Personal Preference Data Vehicle Sensor Data Subscription & Payment Data Indoor Venue Map Data Demand & Trend Data Public Transit & Ride-sharing Data © 2018 HERE | PublicWe are HERE | March 201817
- 18. No company, government or individual can do it all by themselves
- 19. Stronger with our partners © 2018 HERE | PublicWe are HERE | March 201819
- 20. We are HERE | March 201820 © 2018 HERE | Public ENABLING AN AUTONOMOUS WORLD FOR EVERYONE
- 21. Enabling an autonomous world for everyone
- 23. Sustainable Mobility Sustainable Mobility is a system of urban mobility able to conciliate the right to mobility with the need to reduce the so-called negative externalities associated with it. In practice, it is all those actions that make possible to ensure the urban movements of people reducing their negative effects in terms of harmful emissions, smog, noise pollution, traffic congestion and accidents. 23 HERE Urban Mobility | Month, 2017
- 24. The HERE Urban Mobility vision is to provide intermodal routing and related services to enable HERE products and customers to deliver solutions that will improve the mobility of people and goods around the globe
- 25. Car-free zones Car-free zones are adopted more and more by cities to solve urban air pollution and congestion problems. Investments on Transit service Developed cities are upgrading and expanding their network of public transit system across the world. Bike sharing programs Bike sharing programs are on the rise with more than 850 cities offering this service (compared to the 68 cities in 2007). Rise of multi-modal apps Increasing interest in the market for seamless apps that consolidate various modes of transport including cycling and public transit. Market trends
- 26. Wrap up We are HERE | March 201826 © 2018 HERE | Public
- 27. This presentation is for informational purposes only and is protected by copyright controlled by HERE. All rights are reserved. Use of any elements or all of this presentation requires the prior written consent of HERE. This material may contain confidential information, which may not be disclosed to others without the prior written consent of HERE.
Notas del editor
- Una volta le mappe erano il nostro business, ora sono la base irrinunciabile su cui creare servizi evoluti. Da Map Company a Location Services company
- Optional slide with bragging rights We are global: 8,000 people. 200 offices. 56 countries. 1 vision. 1 purpose. We have 30+ years of mapping experience and location technology We‘ve mapped 200 countries around the world We believe in the power of location data to transform our lives: Our fleet consists of 400+ Lidar cars collecting data for our maps 700,000 3D data points are collected per second per car – meaning our fleet collects 28TB+ of location data every day 1M+ changes are made to the map every day Today: HERE maps are on board 100M+ vehicles and counting 4 out of 5 in-car navigation systems in Europe and North America use HERE maps And these numbers just keep on going up
- Optional slide with historic achievements Mapping has always been about discovery: For centuries, 2D maps guided us through the unknown to our destination. But we’re no longer limited by the edges of our physical maps In the mid-80s, HERE Technologies began with the simple goal to digitize mapping, building our first digital maps of California, and to pioneer in-car navigation systems Over the next 3 decades, as NAVTEQ, Nokia and HERE Technologies, we’ve mastered mapmaking and built a legacy in mapping technology, developing maps for cars, web and mobile Today, we're creating living 3D maps that grow upwards, breathing with layers of information and insights… … And we’re transforming maps into location technology At HERE Technologies, we’re reinventing the concept of maps by unlocking the power of location intelligence to positively change today’s urban life and inspire innovative business development We’re making sense of the world through the lens of location, using location data to answer today’s fundamental questions and those we’ll be asking tomorrow In the mid-80s, that question was “how do I get from A to B?” Then it became “What’s the fastest route?” and then “What’s my ETA?” As more and more devices, vehicles and infrastructure generate more and more data, these questions are becoming increasingly complex: When exactly will my delivery arrive? By how long will the bad weather delay my arrival? Do I have enough battery in my EV to get me to my destination, considering the AC is on and I’m taking the hilly route? How long will it take to park at my destination, and can I reserve a parking spot ahead of time? How can my autonomous car drive itself safely in the way I want it to, know the best route and know where to park?
- Optional slide with recent achievements To answer these questions, we’re picking up the pace Over the last 3 years, we’ve transformed from a map company to a data company: In 2015, the consortium of car companies Audi, BMW and Daimler acquired HERE from Nokia With a new Leadership Team in place, we advanced our vision and strategy beyond the map Within 6 months, we launched the development of the HERE Open Location Platform (OLP) – a comprehensive platform that solves the problem of fragmented and disparate data sources in a collaborative environment, enabling businesses to monetize their most valuable asset: data And we implemented new services for vehicles that draw and deliver real-time sensor data to and from partnering vehicles Over the last year we’ve picked up the pace even more: We now have 4 new investors and many more strategic partners, not only from the automotive industry but from across the technology industry We released Version 1.0 of the HERE OLP And today, we’re building the Reality IndexTM – a real-time digital representation of the physical world – a technology that powers the concept of maps to exponential possibility Read all latest press releases: https://www.here.com/en/company/newsroom/press-releases
- Our planet is facing numerous challenges: Today, there are 7.6 billion people and the population is continuing to grow rapidly Cities are growing in both size and number: 75% of people are now living in cities 1 in 5 people lives in a city with >1M inhabitants “Megacities” (cities with >10m inhabitants) are on the rise: By 2030, the number of megacities will increase from 31 to 41 globally With this growing population and growth in size and number of cities comes increased congestion and pollution and a depletion of resources, all of which negatively impact citizens’ quality of life To address these challenges, we need to answer some fundamental questions: Can we make society efficient enough to need only half the resources we currently use? What if there were a tool that could predict each of our mobility needs each day? What if we could reduce traffic to such an extent that our air became cleaner and our cities greener? What if we could make transportation so efficient that traffic jams no longer existed? And what if we could make transportation so safe that traffic accidents no longer took place?
- Addressing today’s challenges will involve the collection, analysis and sharing of millions of terabytes of vehicular, environmental and physical infrastructure data each year But data is insignificant without context and limited in value without scale Today, most data generated resides in silos, which constrains our collective ability to build new classes of services that can address today’s challenges and those of the future Maximizing the utility of data requires overcoming this fragmentation and that calls for greater data collaboration A key catalyst for greater data collaboration lies in location data Every piece of data has a location, meaning that it can serve as a unifying element for diverse data types Location is the “glue” that connects disparate data sources, giving the output generated rich context and increased relevance Introducing the Reality IndexTM: A real-time digital representation of the physical world The Reality Index™ includes 3D mapping and live traffic from across road and transportation networks Billions of data points are gathered every day, and machine learning is applied to support rapid map update cycles It will serve as a digital geospatial model that aids vehicles, drones, on-demand mobility services, precise indoor and outdoor goods tracking, and other advanced services
- Everything sits on the HERE Open Location Platform We’ve opened that up to a whole new world of possibilities It’s unlocking an unprecedented amount of opportunity for us and our partners Extraordinary amounts of data come from multiple sources: OEM sensors, smart city infrastructure, urban mobility services and IoT devices By aggregating this data, the HERE OLP can deliver vastly more effective processing and analysis – and better services These types of services will also support the real-time maintenance of the Reality IndexTM and HERE HD Live Map It’s also open for 3rd party developers We’re giving developers more opportunities than ever before to harness their and others’ data to create value for their organizations by: Consuming data and services provided by other platform users to enrich their own apps and services Providing data and services to the platform or created within the platform for use in apps and services of other platform users
- Our ambition is to be the go-to destination for location services for any need… … from public sector & infrastructure to healthcare, from transportation & logistics to media For some customers, it will mean using our industry-leading map data for their app or service For others, they might have data they wish to contribute to our platform and make available for others Within the HERE OLP, we bring together analytics services, developer tools and the means for participants to exchange data within a secure environment
- These are just some of the use cases our products serve, all of which are underpinned by the HERE OLP and infrastructure
- Let’s delve into some of these use cases: Advertising optimization: HERE is supporting the entire advertising ecosystem by bridging the digital and physical worlds Our software helps you offer and build actionable insights, from audience segmentation to bidding to campaign measurement and attribution With our services: Enable your data science and algorithms with global, robust and precise location data Access comprehensive location data delivery services and tools available Benefit from location data that has depth Be in full control with our neutral platform
- Usage-based insurance: HERE is helping companies differentiate from their competitors and increase margin with insurance solutions that deploy the world’s most comprehensive location service platform By choosing HERE to power your insurance solutions: Enable accurate driver profiling Improve driver safety through real-time alerts Engage customers through driver feedback and location-based value-add services Cut claim costs through improved accident forensics and black box insurance data HERE is at the forefront of connected vehicles and HAD
- Next gen supply chain management: With our products and services, HERE is helping our customers advance their transportation and logistics solutions We’re delivering value to our customers by enabling them to: Geocode with accuracy Calculate real truck distances and drive times Help drivers comply with hours-of-service regulations Route trucks in private areas Include toll fees in shipment costs Streamline the supply chain with geofencing
- Next gen supply chain management: … which translates into huge efficiencies and cost savings for our customers
- End-to-end mobility: The mobility ecosystem is hyper-fragmented, with obstacles hindering true freedom of movement HERE Mobility aims to improve access to the world’s mobility services by bringing them all into one place It’s dedicated to the facilitation of driving smart mobility forward through high-tech solutions With a sophisticated suite of products, HERE Mobility empowers customers and enables the businesses that cater to their needs By standardizing and opening up access to all mobility services, and by connecting supply with demand, HERE Mobility is democratizing the mobility ecosystem to benefit all businesses and all consumers
- The Autonomous World is approaching rapidly and we’re proud to be creating a living 3D map that supports this evolution The HERE OLP will serve as the nerve center for full map automation, automated driving, smart cities and intelligent transportation systems… … with the Reality IndexTM as a rich, interconnected and self-healing map at its core But no one company, government or individual can do this alone
- To make this happen, we need strong partners We’re not on this journey alone – we’re collaborating with some of the world's most respected companies to build new solutions that shape the future of location technology: We chose our first 3 investors - Daimler, BMW and Audi - to give us unique access to car sensor data and the automotive industry Since then we’ve welcomed Intel, Pioneer in Japan and, most recently, Bosch and Continental as strategic investors and partners, providing us with opportunities to further grow our business across industries and across the world Other strategic partners include Nvidia, Mobileye, Vodafone, Mastercard and Baidu, to name but a few Together, we’re bringing the Autonomous World closer every day We’re open We can partner with anyone and everyone to create unique intellectual property that will feed into our location ecosystem and be profitable and safe for owners
- By enabling safe exchange and utilization of data with the Reality IndexTM, and Open Location Platform, we will create the services that enable an Autonomous World for everyone… … a world that will radically improve the way everyone and everything lives, moves and interacts An Autonomous World is more than just autonomous driving We envision a world where autonomy will touch every type of technology in our lives: from vehicles to devices, from robots to drones
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- So what are the trends we see in the market regarding indoor venue maps?
- Needs: People want to discover, plan and book the fastest, cheapest and most convenient way to get to their destinations Mobility providers want to be relevant and promote their services in multiple channels Companies want access to all valid intermodal journeys to optimize the mobility-cost of people and goods Governments want to promote sustainability and livability in cities and accessibility of all mobility services
- Data Driven Innovation? HERE è assolutamente in linea con questo concetto Come abbiamo visto, l’ingestione, rielaborazione, di enormi quantitativi di dati
- Thank you